Skip to content

Appfigures alternative for finding what to build (2026)

Mihkel SyllaUpdated

What each one does

Appfigures connects to your App Store Connect and Play Console accounts. It shows your sales, ratings, reviews and keyword ranks in one place. Its Explorer product adds estimates for apps you do not own.

App Imp does not connect to your accounts. For a market, it counts the apps and how big they are, what people search for, what a click costs, and what the public reviews of every app bring up.

The questionAppfiguresApp Imp
My app's sales and ratingsYes, from your own accounts. Free plan covers 5 appsNo. We do not connect to your accounts
My app's reviewsYes, in full, with replies and alertsPublic reviews only, counted by topic
My rivals' reviewsRatings and rank. Not the review text — Apple does not share itPublic reviews, counted across the whole market
Does every rival have the same problem?NoYes. 11 of 12 apps, with the reviews behind it
Rival downloads and revenueEstimated, in ExplorerGoogle's exact Android install count where matched. Nothing for iOS. No download estimates
Is the market growing?Estimated trends, in ExplorerNew ratings across the whole market, pooled, over up to 90 days
Keyword ranks and ASOYes, for your own appsWhich apps Apple shows for a market's searches, in 41 countries. No ASO tools
PriceFree for 5 apps; $9.99–$299.99/mo. Explorer $299.99–$2,999.99/mo€0 to read · €20/mo for everything, 7-day free trial

Prices are as published at the time of writing. They move, so check the vendor.

When to choose Appfigures

  • Your app is live. Reading your own reviews properly is the most useful thing you can do, and Appfigures does it well, from a free plan.
  • You want sales, ratings and keywords together. One dashboard, both stores, your own data. App Imp has none of that.
  • You need rival download estimates. Explorer is built for it. App Imp does not estimate downloads.

When to choose App Imp

  • You have not built the app yet. Appfigures has nothing to connect to. App Imp already read the market.
  • You want the cross-app number.One app with a sync bug is that team’s backlog. Eleven of eleven apps with a sync bug is a category that has not solved a hard thing. Only public reviews, counted, can show that.
  • You want to start free. Every market page and app page on App Imp is free to read, no account. The rest is €20 a month.

Whose reviews

This is the whole difference. The App Store shares full review data only with an app’s owner. Appfigures builds on that, so it is excellent for your app and blind to everyone else’s.

App Imp reads the public reviews of every app in a market. That is a smaller view of any one app, and a much wider view of the market. It is the only way to count the same problem across rivals.

Neither view is better. They are for different moments. Pick the market with App Imp. Run the app with Appfigures.

What App Imp holds

  • 2 million public App Store reviews across 13,250 apps, as of 2026-09-02.
  • 70 markets with a counted shelf and a ranked gap list.
  • Apple’s rating counts captured weekly since 2026-06-13 — 14 captures so far.
  • Google Play install counts for the Android twins we could match. No download estimates. The search numbers are Google Ads’ own, and labelled so.

Try it

Start on the ranked ideas board, or open a market like calorie tracking. No account needed to read. The tools comparison covers nine tools, Appfigures included.

Frequently asked

Is App Imp a replacement for Appfigures?

No. Appfigures is the better tool for an app you already own: sales, ratings, reviews and keywords in one place, from a free plan up. App Imp is for a market you have not entered yet. It shows the apps in it, what people search for, what a user costs, and what every rival's reviews bring up. That last part Appfigures cannot do, because Apple only shares full review data with the app's owner.

Does Appfigures show competitor reviews?

It shows competitor ratings and rank. Its Explorer product estimates their downloads and revenue. Full review text is only available for apps you own. That is an App Store rule, not an Appfigures limit. App Imp reads the public reviews instead. So it can count the same problem across a whole market.

How much does Appfigures cost compared to App Imp?

Appfigures starts free for up to five of your own apps, with paid plans from about $9.99 to $299.99 a month at the time of writing. Its market-intelligence product, Explorer, runs from about $299.99 to $2,999.99 a month. Every App Imp market page is free to read, and €20 a month opens everything, with a 7-day free trial.

Can I use both?

Yes, and many people should. Use App Imp to pick the market and the gap. Once your app is live, use Appfigures to watch your own numbers and reviews. They do not overlap much.

Other comparisons

What is this?

The short version, for anyone who landed here from a link.

It answers one question about an app idea: is there room, and what should you build? For each market it counts the apps and how big they are, what people search for, what a user costs, and what their reviews bring up. Pick an idea and you get the counts.

Two reasons, and the first is the one that bites. Most review tools read through App Store Connect, which only shows apps you own, so you can analyse your own app in depth and never see a competitor. A number like “9 of 14 apps have this problem” is impossible from inside one app. App Imp reads the public endpoints for the whole market.

The second: this sorts each review on its own and then counts the sortings. Pasting a pile of reviews into an LLM and asking it questions gives you fluent, confident answers that drift. Every review figure here is arithmetic, so it can be recounted and it can be wrong in a checkable way.

From the stores and Google. A topic’s share is the number of reviews that mention it, out of all the market’s reviews. When a page says 9 of 14 apps, nine of the fourteen apps in that market have reviews that mention it. Monthly searches and click prices are Google Ads’ own estimates, and the page names them as such. No number here is written by an AI.

The whole market. Each page covers every app we hold for it, which is the point: you can’t tell that a problem is unfixedby reading one app’s reviews. When most apps share it, it is a gap.

Reviews and rating counts are from the US App Store. Apple keeps them per country, and we read the US one. What Apple suggests when people type comes from 41 countries. Google’s search numbers are for the United States. For an app whose users are mostly elsewhere, that is a real limit, worth knowing before you lean on a number.

The market pages and the ranked ideas board are free, with no signup, and they carry the counts, not a teaser with the numbers removed. Full access opens the rest. Every review, word for word. Where to launch. What a user costs. And a check on any idea, even one we have not counted yet. It is free for 7 days, no card, nothing to cancel.

Count your own category