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App Imp

Calorie tracking

  1. Market

    Installs
    278.4M

    Across all 11 apps in this market.

    • MyFitnessPal: 136,684,427 installs
    • Calorie Counter by fatsecret: 63,051,343 installs
    • Lifesum: 29,624,403 installs
    • Lose It!: 21,654,788 installs
    • Calorie Counter: 9,604,622 installs
    • Cronometer: 6,329,670 installs
    • BitePal: 5,216,843 installs
    • Cal AI: 4,485,919 installs
    • MacroFactor: 1,535,447 installs
    • Calorie Counter by Numify: 169,097 installs
    • Nommie: 6,729 installs
    • 49% leader share. MyFitnessPal, by Google Play installs, across the 11 of 11 apps we could match
    • #1 Health & Fitness rank. MyFitnessPal, top grossing, the best rank any app here holds
    • $9.99 median price. Lowest in-app price, median over the 11 apps that list one. 11 of 11 charge.
    • 11 of 11 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. MyFitnessPal29 Sep2.4M ratings$49.99 to $79.99 a year
    2. Lose It!30 Sep780k ratings$9.99 to $79.99
    3. Cal AI29 Sep368k ratings$0.99 to $29.99
    4. Calorie Counter24 Sep168k ratings$8.99 to $59.99
    5. Lifesum30 Sep151k ratings$99.99 to $119.99 a year
    6. Cronometer14 Sep99k ratings$59.99 a year
    7. BitePal28 Sep56k ratings$23.99 to $59.99 a year
    8. Calorie Counter by Numify29 Sep41k ratings$5.99 to $59.99
    9. MacroFactor24 Sep23k ratings$59.99 to $89.99 a year
    10. Calorie Counter by fatsecret30 Sep15k ratings$38.99 to $59.99 a year
    11. Nommie2 Oct115 ratings$9.99 to $29.99

  3. Reviews

    What 8,314 reviews talk about, every star counted.

    1. Billing+4.9%11 of 11 apps
    2. UX+4.5%10 of 11 apps
    3. Accuracy+2.8%10 of 11 apps
    4. Ads+2.2%10 of 11 apps
    5. Limits & caps+0.7%10 of 11 apps
    6. Support−0.5%10 of 11 apps
    7. Sync & data−0.6%10 of 11 apps
    8. Login & auth−0.7%10 of 11 apps
    9. Wishlist−0.8%10 of 11 apps
    10. Performance−1.2%10 of 11 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new calorie tracking app?

11 apps compete here. They hold 278,363,288 installs on Google Play, counted across the 11 we could match. We hold 8,314 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do calorie tracking apps charge?

11 of the 11 apps we could check charge inside the app. Half of them start at $9.99 or less.

What do people search for when they want a calorie tracking app?

We scan 41 App Store storefronts. Typing calorie tracking completes to “calcountai: calorie tracking” in 40 of them. Then “sano: photo calorie tracking” in 34, “lusie: calorie tracking & diet” in 31. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in calorie tracking apps?

1. Billing: in 11 of 11 apps, 28.2% of reviews (23.3% in Health & Fitness apps); 2. UX: in 10 of 11 apps, 9.1% of reviews (4.6% in Health & Fitness apps); 3. Ads: in 10 of 11 apps, 5.5% of reviews (3.3% in Health & Fitness apps); 4. Accuracy: in 10 of 11 apps, 4.7% of reviews (1.9% in Health & Fitness apps); 5. Limits & caps: in 10 of 11 apps, 2.3% of reviews (1.6% in Health & Fitness apps). Counted from 8,314 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures for Health & Fitness apps

  • highest install LTV of any category

    $1.21

  • duration mix sold skews annual

    68% of subscriptions sold are annual

  • renewal rates by plan

    weekly 54% (top-3 of 11) · monthly 57% · annual 25% (mid-table)

  • second-highest refund rate (2025 edition)

    4.71%

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,164 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.