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App Imp

Note-taking apps

  1. Market

    Installs
    62.8M

    Across 7 of 20 apps we could match.

    • EasyNotes: 35,959,410 installs
    • Kilonotes-Notes & Mark up PDF: 12,748,150 installs
    • Goodnotes: 5,452,238 installs
    • Noteshelf 3: 3,260,600 installs
    • Freenotes: 3,041,547 installs
    • Notability: 2,238,562 installs
    • Noteful: 72,283 installs
    • 57% leader share. EasyNotes, by Google Play installs, across the 7 of 20 apps we could match
    • #84 Productivity rank. Notability, top grossing, the best rank any app here holds
    • $4.99 median price. Lowest in-app price, median over the 16 apps that list one. 18 of 20 charge.
    • 16 of 20 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Notes14 Sep650k ratings
    2. Goodnotes27 Sep459k ratings$11.99 to $35.99 a year
    3. Notability28 Sep457k ratings$5.99 to $99.99
    4. Freenotes18 Sep62k ratings$9.99 to $39.99 a year
    5. Penbook29 Sep45k ratings$4.99 to $49.99
    6. Notepad25 Sep28k ratings$14.99 to $17.99 a year
    7. Noteful25 Sep24k ratings$6.99
    8. CollaNote2 Oct14k ratings$6.95 to $13.90
    9. mimiMar 20248k ratings$25.99 a year
    10. Noteshelf 323 Sep7k ratings$19.99 to $49.99 a year
    11. Sticky Notes9 Sep6k ratings$10.99 to $19.99 a year
    12. Kilonotes-Notes & Mark up PDF8 Sep5k ratings$9.99 a year
    13. EasyNotes29 Sep4k ratings$7.99 to $16.99 a year
    14. QuickNotes X9 Sep4k ratings
    15. Notes+29 Sep3k ratings$11.99 a year
    16. Greatnotes5 AI Note Taking app2 Oct1k ratings$29.99 to $59.99 a year
    17. Notegpt16 Jun789 ratings$49.99 a year
    18. SuperNotes Note Taking AppAug 2024618 ratings$9.99 to $19.99 a year
    19. Noteflow3 Jul596 ratings$5.99 to $69.99
    20. Notebook13 Sep523 ratings$2.99

  3. Reviews

    What 6,293 reviews talk about, every star counted.

    1. Wishlist+4.0%17 of 20 apps
    2. Sync & data+3.3%17 of 20 apps
    3. Performance+3.1%20 of 20 apps
    4. Billing+1.9%20 of 20 apps
    5. Limits & caps+1.3%16 of 20 apps
    6. Ads+0.4%17 of 20 apps
    7. UX−1.0%17 of 20 apps
    8. Support−1.2%20 of 20 apps
    9. Login & auth−2.1%17 of 20 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new note-taking app?

20 apps compete here. They hold 62,772,790 installs on Google Play, counted across the 7 we could match. We hold 6,293 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do note-taking apps charge?

18 of the 20 apps we could check charge inside the app. Half of them start at $4.99 or less.

What do people search for when they want a note-taking app?

We scan 41 App Store storefronts. Typing Note-taking apps completes to “keep notes : note-taking” in 41 of them. Then “simple note-taking” in 41, “wisdom - note-taking app” in 34. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in note-taking apps?

1. Performance: in 20 of 20 apps, 14.9% of reviews (11.8% in Productivity apps); 2. Wishlist: in 17 of 20 apps, 13.3% of reviews (9.3% in Productivity apps); 3. Sync & data: in 17 of 20 apps, 4.7% of reviews (1.4% in Productivity apps); 4. Limits & caps: in 16 of 20 apps, 3.9% of reviews (2.6% in Productivity apps). Counted from 6,293 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures for Productivity apps

  • the monthly-first category

    77% of subscriptions sold are monthly · 91% of revenue from monthly (different denominators, both true)

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 779 Productivity apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.