Skip to content
App Imp

Calorie tracking

  1. Market

    Installs
    277.6M

    Across 12 of 13 apps we could match.

    • 49% leader share
    • #1 Health & Fitness rank
    • $9.99 median price
    • 13 of 13 recently updated

  2. Competition

    1. MyFitnessPal22 Sep2.4M ratings$49.99 to $79.99 a year
    2. Lose It!18 Sep778k ratings$9.99 to $79.99, period not listed
    3. Cal AI15 Sep366k ratings$0.99 to $29.99, period not listed
    4. Calorie Counter8 Sep166k ratings$8.99 to $59.99, period not listed
    5. Lifesum8 Sep151k ratings$99.99 to $119.99 a year
    6. Cronometer14 Sep98k ratings$59.99 a year
    7. Food Calorie Tracker21 Sep55k ratings$23.99 to $59.99 a year
    8. HitMeal－Calorie & Food Tracker17 Sep49k ratings$6.99 to $39.99, period not listed
    9. Calorie Counter by Numify21 Sep40k ratings$5.99 to $59.99, period not listed
    10. MacroFactor3 Sep22k ratings$59.99 to $89.99 a year
    11. Calorie Counter by fatsecret11 Sep15k ratings$38.99 to $59.99 a year
    12. AI Calorie Counter24 Aug1k ratings$34.99 to $39.99 a year
    13. Nommie15 Sep100 ratings$9.99 to $29.99, period not listed

  3. Complaints

    1. Billing+16.8%13 of 13
    2. UX+9.8%12 of 13
    3. Accuracy+6.1%12 of 13
    4. Limits & caps+1.4%11 of 13
    5. Sync & data+0.7%10 of 13
    6. Support+0.4%12 of 13
    7. Login & auth−2.3%11 of 13
    8. Ads−2.9%10 of 13
    9. Performance−4.4%12 of 13
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without
    Visual

    Free for 7 days

    What to call it. Where to launch. What a click costs.

    • Name it the way people search
    • Pick the countries to launch in
    • See what a click costs
    • Fix what they hate, in their words

    No card. Nothing to cancel. The counted page stays free either way.

  5. Traffic

    Google Ads, United States, 10 September 2026.

    Visual

    Free for 7 days

    What to call it. Where to launch. What a click costs.

    • Name it the way people search
    • Pick the countries to launch in
    • See what a click costs
    • Fix what they hate, in their words

    No card. Nothing to cancel. The counted page stays free either way.

  6. Your test

    Visual

    Free for 7 days

    What to call it. Where to launch. What a click costs.

    • Name it the way people search
    • Pick the countries to launch in
    • See what a click costs
    • Fix what they hate, in their words

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new calorie tracking app?

13 apps compete here. They hold 277,634,601 installs on Google Play, counted across the 12 we could match. We hold 7,652 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do calorie tracking apps charge?

13 of the 13 apps we could check charge inside the app. Half of them start at $9.99 or less.

What do people search for when they want a calorie tracking app?

We scan 41 App Store storefronts. Typing calorie tracking completes to “calcountai: calorie tracking” in 40 of them. Then “calorai: ai calorie tracking” in 39, “sano: photo calorie tracking” in 33. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in calorie tracking apps?

1. Accuracy: in 12 of 13 apps, 7.6% of negative reviews; 2. UX: in 12 of 13 apps, 14.7% of negative reviews; 3. Limits & caps: in 11 of 13 apps, 3.2% of negative reviews; 4. Sync & data: in 10 of 13 apps, 1.6% of negative reviews; 5. Billing: in 13 of 13 apps, 47.4% of negative reviews. Counted from 3,470 negative reviews on the 2026-09-21 snapshot, never estimated.

Cited: What RevenueCat measures for Health & Fitness apps

  • highest install LTV of any category

    $1.21

  • duration mix sold skews annual

    68% of subscriptions sold are annual

  • renewal rates by plan

    weekly 54% (top-3 of 11) · monthly 57% · annual 25% (mid-table)

  • second-highest refund rate (2025 edition)

    4.71%

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A market rate is pooled across every app here; the store rate is the same count across 13,514 apps. A complaint is only called a gap when at least half the market carries it, at least 20 reviews are behind it, and the market’s rate is elevated above the store’s, the same cutoff used everywhere on this site, because a problem concentrated in one app is that app’s bug, and a problem every app on the store shares is nobody’s gap.