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App Imp

Invoicing apps

  1. Market

    Installs
    20.3M

    Across 7 of 17 apps we could match.

    • Intuit QuickBooks for Business: 9,126,285 installs
    • Invoice2go: 3,494,167 installs
    • Invoice Maker: 2,139,519 installs
    • Invoice Maker & Estimate App: 1,685,568 installs
    • Invoice Generator: 1,450,645 installs
    • Square Invoices: 1,428,503 installs
    • FreshBooks Invoicing App: 1,020,508 installs
    • 45% leader share. Intuit QuickBooks for Business, by Google Play installs, across the 7 of 17 apps we could match
    • #4 Business rank. Intuit QuickBooks for Business, top grossing, the best rank any app here holds
    • $6.99 median price. Lowest in-app price, median over the 13 apps that list one. 13 of 15 charge.
    • 13 of 17 recently updated. Updated in the 30 days before 2026-11-09

  2. Competition

    1. Intuit QuickBooks for Business3 Nov277k ratings$9.99 to $124.99
    2. Invoice Simple3 Nov123k ratings$6.99 to $21.99
    3. Invoice Maker2 Nov111k ratings$8.99 to $98.99
    4. Square Invoices2 Nov93k ratings$19.99
    5. Invoice2go5 Nov56k ratings$9.99 a year
    6. Invoice Maker ▸ Estimate App8 Nov37k ratings$4.99 to $17.99
    7. Easy Invoice Maker App20 Oct28k ratings$49.99 to $199.99 a year
    8. Invoice Generator18 Aug18k ratings
    9. Invoice Maker & Estimate App5 Nov16k ratings$129.99 a year
    10. Zoho Invoice Maker App28 Oct15k ratings$69.99 to $229.99 a year
    11. Freebie Invoice Maker22 Oct12k ratings$49.99 to $199.99 a year
    12. FreshBooks Invoicing App31 Oct11k ratings$22.99 to $69.99
    13. Invoice Maker5 Nov1k ratings$79.99 to $99.99 a year
    14. Invoice Maker・Estimate App13 Oct200 ratings$99.99 a year
    15. Invoice & Receipt Maker7 Oct112 ratings$49.99 a year
    16. Invoice Docs Maker2 May4 ratings
    17. Invoice Maker7 Oct1 ratings

    See what these apps advertise

  3. Reviews

    What 4,272 reviews talk about, every star counted.

    1. Billing+3.5%14 of 16 apps
    2. Limits & caps+1.1%12 of 16 apps
    3. Sync & data+0.3%10 of 16 apps
    4. Support−0.4%13 of 16 apps
    5. Accuracy−0.4%8 of 16 apps
    6. Ads−0.6%9 of 16 apps
    7. Performance−1.2%14 of 16 apps
    8. Wishlist−2.1%13 of 16 apps
    9. UX−2.1%13 of 16 apps
    10. Login & auth−3.2%12 of 16 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    quickbookssquarepaypalxerostripequickbooks onlineaisquarespaceclover
    Without
    an abn

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Your 7 days are up

    Where to launch. What a user costs. Every review.

    • Where to launch
    • What a user costs
    • Every review, word for word
    • Check any idea
    Keep reading

    €20 a month. Cancel any time. The counted page stays free either way.

Is there a market for a new invoicing app?

17 apps compete here. They hold 20,345,195 installs on Google Play, counted across the 7 we could match. We hold 4,272 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do invoicing apps charge?

13 of the 15 apps we could check charge inside the app. Half of them start at $6.99 or less. 2 more apps have no price data yet.

What do people search for when they want an invoicing app?

We scan 41 App Store storefronts. Typing Invoicing apps completes to “boltinvoice: easy invoicing” in 41 of them. Then “ez to plow snow invoicing” in 40, “invoicing 24/7” in 39. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in invoicing apps?

1. Billing: in 14 of 16 apps, 22% of reviews (18.5% in Business apps); 2. Limits & caps: in 12 of 16 apps, 2% of reviews (0.9% in Business apps); 3. Sync & data: in 10 of 16 apps, 1% of reviews (0.7% in Business apps). Counted from 4,272 reviews of every star on the 2026-11-09 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Invoicing apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 847 Business apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.