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App Imp

Calendar and scheduling apps

  1. Market

    Installs
    31.7M

    Across 7 of 11 apps we could match.

    • TimeTree: 21,635,989 installs
    • Cozi Family Organizer: 6,135,690 installs
    • Simple Calendar Daily Planner: 1,768,005 installs
    • Setmore Appointment Scheduling: 716,628 installs
    • 24me: 639,422 installs
    • Saturn Calendar: 557,544 installs
    • eCalendar: 263,961 installs
    • 68% leader share. TimeTree, by Google Play installs, across the 7 of 11 apps we could match
    • #74 Productivity rank. Cozi Family Organizer, top grossing, the best rank any app here holds
    • $4.49 median price. Lowest in-app price, median over the 7 apps that list one. 7 of 11 charge.
    • 8 of 11 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Cozi Family Organizer31 Aug400k ratings$29.99 a year
    2. TimeTree29 Sep92k ratings$4.49 to $44.99
    3. Saturn Calendar1 Oct68k ratings
    4. eCalendar30 Sep20k ratings$29.90 a year
    5. Setmore Appointment Scheduling1 Oct9k ratings$107.99 a year
    6. 24me29 Sep7k ratings$7.99 to $99.99
    7. Simple Calendar Daily Planner23 Sep6k ratings$19.99 a year
    8. Planmore15 Sep5k ratings$14.99 a year
    9. Simple Calendar・Schedule appDec 20252k ratings
    10. Tiny Calendar ProNov 20252k ratings$19.99 once
    11. Calendar2 Oct125 ratings

  3. Reviews

    What 3,165 reviews talk about, every star counted.

    1. Wishlist+3.0%11 of 11 apps
    2. UX+0.5%10 of 11 apps
    3. Sync & data+0.2%10 of 11 apps
    4. Ads−1.3%10 of 11 apps
    5. Support−1.5%9 of 11 apps
    6. Login & auth−2.7%8 of 11 apps
    7. Performance−3.9%11 of 11 apps
    8. Billing−13.5%11 of 11 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new calendar and scheduling app?

11 apps compete here. They hold 31,717,239 installs on Google Play, counted across the 7 we could match. We hold 3,165 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do calendar and scheduling apps charge?

7 of the 11 apps we could check charge inside the app. Half of them start at $4.49 or less.

What do people search for when they want a calendar and scheduling app?

We scan 41 App Store storefronts. Typing Calendar and scheduling apps completes to “google calendar” in 28 of them. Then “calendari del pagès” in 20, “calendar widget” in 20. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in calendar and scheduling apps?

1. Wishlist: in 11 of 11 apps, 12.3% of reviews (9.3% in Productivity apps). Counted from 3,165 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Calendar and scheduling apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 779 Productivity apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.