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App Imp

Casual puzzle games

  1. Market

    Installs
    436.9M

    Across 16 of 22 apps we could match.

    • Toy Blast: 110,279,387 installs
    • Polysphere: 87,835,877 installs
    • Water Sort Puzzle: 59,758,984 installs
    • Collect Em All! Clear the Dots: 55,185,123 installs
    • Block Puzzle: 37,547,101 installs
    • Match Factory!: 29,450,217 installs
    • Meowdoku!: 22,431,448 installs
    • Block Away: 10,980,033 installs
    • Shape Escape: 6,425,778 installs
    • Hole Stars: 5,378,212 installs
    • Drop the Cat: 3,449,651 installs
    • Yarn Loop: 3,401,439 installs
    • A Little to the Left: 2,746,933 installs
    • Screw Block Escape: 1,736,396 installs
    • Block Jam Out: 268,964 installs
    • Block Out!: 70,489 installs
    • 25% leader share. Toy Blast, by Google Play installs, across the 16 of 22 apps we could match
    • #13 Games rank. Match Factory!, top grossing, the best rank any app here holds
    • $1.99 median price. Lowest in-app price, median over the 16 apps that list one. 16 of 22 charge.
    • 16 of 22 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. AMAZE!!!21 Sep1.4M ratings$0.99 to $7.99
    2. Toy Blast21 Sep1.2M ratings$0.99 to $24.99
    3. Block Puzzle17 Sep1.2M ratings
    4. Match Factory!21 Sep773k ratings$1.99 to $19.99
    5. Collect Em All! Clear the Dots5 Sep703k ratings
    6. Polysphere5 Feb607k ratings$0.99 to $29.99
    7. Meowdoku!1 Oct287k ratings$34.99 to $69.99 a year
    8. Block Out!28 Sep285k ratings$1.99 to $49.99
    9. Mahjong Solitaire10 Apr156k ratings$1.99 to $99.99
    10. Water Sort Puzzle29 Sep130k ratings$7.99
    11. Shape Escape13 Jul114k ratings$49.99 a year
    12. Blackbox14 Sep109k ratings
    13. Block Away22 Sep59k ratings$1.99 to $54.99
    14. Flow Out22 Sep56k ratings
    15. Yarn Loop2 Oct52k ratings$1.99 to $24.99
    16. Tricky Story12 Aug33k ratings$0.99 to $4.99
    17. Hole Stars27 Sep31k ratings$1.99 to $19.99
    18. Drop the Cat1 Oct24k ratings$0.99 to $14.99
    19. Screw Block Escape30 Aug17k ratings$1.99 to $29.99
    20. Puzzle Time20 Sep15k ratings
    21. A Little to the Left13 Mar6k ratings
    22. Block Jam Out28 Sep3k ratings$49.99 a year

  3. Reviews

    What 10,381 reviews talk about, every star counted.

    1. Ads+13.8%22 of 22 apps
    2. Accuracy−0.1%13 of 22 apps
    3. Sync & data−0.2%13 of 22 apps
    4. UX−0.4%19 of 22 apps
    5. Limits & caps−0.4%14 of 22 apps
    6. Content−0.6%12 of 22 apps
    7. Wishlist−1.3%21 of 22 apps
    8. Login & auth−1.3%13 of 22 apps
    9. Support−1.4%16 of 22 apps
    10. Billing−3.2%22 of 22 apps
    11. Performance−4.7%22 of 22 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new casual puzzle games app?

22 apps compete here. They hold 436,946,032 installs on Google Play, counted across the 16 we could match. We hold 10,381 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do casual puzzle games apps charge?

16 of the 22 apps we could check charge inside the app. Half of them start at $1.99 or less.

What do people search for when they want a casual puzzle games app?

We scan 41 App Store storefronts. Typing Casual puzzle games completes to “jigsaw bliss: puzzle games” in 38 of them. Then “puzzle games by vgchartz” in 28, “puzzle games for free” in 24. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in casual puzzle games apps?

1. Ads: in 22 of 22 apps, 41.5% of reviews (27.7% in Games apps). Counted from 10,381 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Casual puzzle games apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,480 Games apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.