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App Imp

Dating apps.

Limits & caps runs in 11 of the 11 apps here — nobody on this shelf has fixed it.

11 apps · 7,389 reviews held · 5,492 negative · 2026-08-24 snapshot

84/100 opportunity

5 of 6 factors · not advice
Nobody's fixed it11 of 11 apps100
How far above typical5.7% vs 2.8% typical50
How angryno deep report yet—
People in the market8,006,357 ratings97
Room to enterleader holds 23% of ratings77
Willingness to pay11 of 11 charge · $3.99 entry100

Mostly solved: ads. 11 of 11 apps run below the store’s typical rate on it — while 11 of 11 still carry limits & caps complaints.

How this is scored

Weighted mean of the sub-scores, weights re-normalized over whatever is computable (nobody's fixed it 25 · how far above typical 20 · how angry 15 · people in the market 15 · room to enter 15 · willingness to pay 10). Fixed anchors map each count to 0–100: breadth and willingness-to-pay are straight shares; the gap’s heat tops out at 4times the store’s typical rate; anger scores star3 as 0 and star1.5 as 100; reach runs 104 to 107ratings on a log scale; room to enter is one minus the leader’s share of shelf ratings. A factor that cannot be counted is dropped and named — never imputed. The site’s one composite (#115, owner decision 2026-08-15); cited industry benchmarks are never blended in.

5 gaps.

01

Limits & caps — unfixed in 11 of 11 apps

high · 5.7% of this shelf’s 5,492 negative reviews, against 2.8% typical store-wide.

What they said · 311 reviews
  • Core feature locked behind the paywall20 of 311
“Paywalls galore — Even if you buy their premium + you don’t get unlimited unblurs (a daily allowance) so you can swipe all day long and not see any of your “likes” until you unblur them. If you’re lucky you can spin the daily prize wheel and get one but you’ll probably win a discount to another paywall. You can meet people but Hily will nickel and dime you to death. Regular likes don’t get attenti”Hily Dating App: Meet. Date. · 1star · Aug 23, 2026
“Paywall city — I downloaded the app because it’s advertised to me on every entertainment platform I go on, spent time creating and building my profile just to find out pretty much every useful feature a social networking app should have is locked behind a subscription. But don’t worry, this isn’t the only app that does this exact thing, so I’ll kindly just go to a Starbucks and sweet talk the bari”Duet Dating App: Chat & Meet · 1star · Aug 23, 2026
“This app is…. — Terrible. I only gave it 5 stars so others can see my experience. I’ve had 5 likes that I can’t access because they live within a 30 mile radius of me and the app is telling me that there’s no other profiles available. Most of the profiles in a 30 mile radius are hidden rather than JUST keeping the ones that liked you first behind a paywall. And I know it’s not profiles I swiped l”Hily Dating App: Meet. Date. · 1star · Aug 23, 2026
How it compares
this shelf
5.7%
311 of 5,492
store-wide
2.8%
typical
breadth
100%
11 of 11 apps
02

Login & auth — unfixed in 11 of 11 apps

elevated · 23.1% of this shelf’s 5,492 negative reviews, against 13.2% typical store-wide.

What they said · 1270 reviews
“Great/Abysmal — its a great app and the opposite gender actually responds back, but for some odd reason my account was banned for no reason. it happened twice. i never did anything wrong, and the app banned me for no specific reason.”Hinge Dating App: Match & Date · 1star · Aug 25, 2026
“Banned my account and won't tell me why — Hinge banned my account after I had used the app on and off for months, claimed I broke one of their policies but never said which one, and rejected multiple appeals. I didn't have any matches at the time I was banned, so I have no idea what caused it. I definitely never said anything to anyone that was in any way offensive. It's disappointing because Hing”Hinge Dating App: Match & Date · 1star · Aug 24, 2026
“Mostly on point — Its got great bones, but needs some options like a verified only selection for browsing and the comment section back for the questions. The world is not yes or no/ black and white after all. Also, not sure how they run the math for their compatibility based on the questions. There’s zero way to do the math to equal 96% when only 17 were the same answers, 15 were disagree, and fi”OkCupid Dating: Date Singles · 2star · Aug 24, 2026
How it compares
this shelf
23.1%
1,270 of 5,492
store-wide
13.2%
typical
breadth
100%
11 of 11 apps
03

Billing — unfixed in 11 of 11 apps

elevated · 43.3% of this shelf’s 5,492 negative reviews, against 32.1% typical store-wide.

What they said · 2376 reviews
  • Price judged too high for the value195 of 2376
  • Trial converted without clear consent40 of 2376
  • Charge the user never authorised26 of 2376
  • Cancellation blocked or broken18 of 2376
“Diabolical: Machine learning optimized predatory monetization of loneliness — Let’s take the most advanced applied data science and AI available and use it to extract as much money as possible money from men (and some women) who are seeking companionship. This is what some incredibly smart and morally compromised people set out to do: unfortunately for the American population, they succeeded. Don’”Hinge Dating App: Match & Date · 1star · Aug 25, 2026
“Money grab — I’ve never been on a dating app and felt this hassled. Literally EVERYTHING costs. Even after you pay for premium. They want to charge ridiculous amounts per everything. They would charge you to open the app every time if they could PLUS I’ve never had this lack of matches on any app. I’m on 6 other apps right now. The lowest number of matches I have is 7x this. It’s ridiculous. Huge”Hily Dating App: Meet. Date. · 1star · Aug 25, 2026
“GARBAGE — These reviews are exagerated and inflated by a corporation trying to exploit you for money. don't waste your time it sucks. nothing beneficial just sending roses for money and getting nothing in return”Hinge Dating App: Match & Date · 1star · Aug 24, 2026
How it compares
this shelf
43.3%
2,376 of 5,492
store-wide
32.1%
typical
breadth
100%
11 of 11 apps
04

Support — unfixed in 11 of 11 apps

8.4% of this shelf’s 5,492 negative reviews, against 9.2% typical store-wide.

What they said · 464 reviews
“Awful Product/Service — I wouldn’t waste your time or money on Hinge. My account was permanently banned after I turned off automatic renewal of my subscription. When I asked what policy I had supposedly violated, Hinge refused to identify the specific violation or provide any meaningful explanation, instead sending generic responses saying the decision was “final.” The whole experience felt like”Hinge Dating App: Match & Date · 1star · Aug 23, 2026
“Terrible customer service. — I was actually having the most success on here compared to other dating apps. Then I got randomly banned, no idea why. They don’t tell you why you’re banned and when I appealed the ban, they denied it without any explanation either.”Hinge Dating App: Match & Date · 1star · Aug 23, 2026
“🧃 devs — Netanyahu loves and supports this app. Any man with a brain id advise to look east to find a suitable partner, I promise you it is worth the risk. These western women can’t be saved and they don’t wanna be. They all fat or got that thousand dih stare in the eyes like they just loaded up on ssri’s and took pics. It don’t matter the race or the age they’re cooked.”Tinder Dating App: Date & Chat · 1star · Aug 22, 2026
How it compares
this shelf
8.4%
464 of 5,492
store-wide
9.2%
typical
breadth
100%
11 of 11 apps
05

Accuracy — unfixed in 11 of 11 apps

9.2% of this shelf’s 5,492 negative reviews, against 11.5% typical store-wide.

What they said · 505 reviews
“Great/Abysmal — its a great app and the opposite gender actually responds back, but for some odd reason my account was banned for no reason. it happened twice. i never did anything wrong, and the app banned me for no specific reason.”Hinge Dating App: Match & Date · 1star · Aug 25, 2026
“GARBAGE — These reviews are exagerated and inflated by a corporation trying to exploit you for money. don't waste your time it sucks. nothing beneficial just sending roses for money and getting nothing in return”Hinge Dating App: Match & Date · 1star · Aug 24, 2026
“Awful Product/Service — I wouldn’t waste your time or money on Hinge. My account was permanently banned after I turned off automatic renewal of my subscription. When I asked what policy I had supposedly violated, Hinge refused to identify the specific violation or provide any meaningful explanation, instead sending generic responses saying the decision was “final.” The whole experience felt like”Hinge Dating App: Match & Date · 1star · Aug 23, 2026
How it compares
this shelf
9.2%
505 of 5,492
store-wide
11.5%
typical
breadth
100%
11 of 11 apps

Is there a market for a new dating app?

11 apps compete on this shelf, holding 7,389 App Store reviews — and the widest unfixed complaint, limits & caps, runs in 11 of 11 of them at 5.7% of negative reviews against 2.8% typical. Those are counts, not a verdict — the page shows what is unfixed, not whether to build.

What do users complain about most in dating apps?

1. Limits & caps — in 11 of 11 apps, 5.7% of negative reviews; 2. Login & auth — in 11 of 11 apps, 23.1% of negative reviews; 3. Billing — in 11 of 11 apps, 43.3% of negative reviews; 4. Support — in 11 of 11 apps, 8.4% of negative reviews; 5. Accuracy — in 11 of 11 apps, 9.2% of negative reviews.

How many dating app reviews did App Imp count?

7,389 US App Store reviews across 11 apps, 5,492 of them negative — counted on the 2026-08-24 snapshot, never estimated.

Searched on the App Store.

Apple’s own suggestions for dating apps terms, in their order.

csl casual datingdating app for teensdating appsdating for seniors appdown the casual datinglocal casual dating appmeet new peopledating app for lesbians

Searched, but no app on this shelf says it in its name.

Who’s in it

All 11 apps counted on this shelf · 2026-08-24.

App
Plenty of Fish : Dating App1,807,9413%39%40%8%
Bumble Dating App: Meet & Date1,757,1975%19%48%11%
Tinder Dating App: Date & Chat1,737,3194%29%38%12%
Hinge Dating App: Match & Date1,109,2587%22%32%8%
Chispa: Dating App for Latinos373,3703%23%34%11%
Hily Dating App: Meet. Date.364,3969%21%59%7%
OkCupid Dating: Date Singles288,1345%28%42%8%
HUD™ Bedroom Dating App207,6025%20%44%5%
Instinct: Casual Dating App133,2748%19%52%2%
DOWN: The Casual Dating App126,72410%18%47%9%
Duet Dating App: Chat & Meet101,1428%14%49%5%

Each cell: that app’s share of its own negative reviews. Bold from 1.15 times the store’s typical rate for that complaint, and only where an app holds 20+ negative reviews. Click a column to sort.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Bumble Dating App: Meet & Date$1.99–$32.99 · 10 tiers7.9% of 867
Hily Dating App: Meet. Date.$4.99–$24.99 · 10 tiers7.2% of 481
DOWN: The Casual Dating App$4.99–$39.99 · 10 tiers6.6% of 137
HUD™ Bedroom Dating App$5.99–$49.99 · 10 tiers5% of 398
OkCupid Dating: Date Singles$0.99–$59.99 · 10 tiers4.8% of 417
Tinder Dating App: Date & Chat$3.99–$24.99 · 10 tiers4.3% of 871
Chispa: Dating App for Latinos$2.99–$29.99 · 8 tiers4.1% of 411
Duet Dating App: Chat & Meet$4.99–$119.99 · 10 tiers4.1% of 674
Plenty of Fish : Dating App$1.99–$38.99 · 8 tiers3.2% of 429
Hinge Dating App: Match & Date$9.99–$34.99 · 10 tiers2.1% of 682
Instinct: Casual Dating App$2.49–$49.99 · 9 tiers0% of 125

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library
How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly — nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A shelf rate is pooled across every app here; the store rate is the same count across 12,122 apps. A complaint is only called a gap when at least half the shelf carries it and at least 20 reviews are behind it — a problem concentrated in one app is that app’s bug. This shelf has no full report yet, so the per-app notes and the anger axis are absent rather than estimated.