Fitness tracking apps
Market
Installs295.5MAcross 8 of 14 apps we could match.
- MyFitnessPal: 136,684,427 installs
- Strava: 134,984,450 installs
- JEFIT Workout Plan Gym Tracker: 9,885,816 installs
- Hevy: 8,367,159 installs
- Strong Workout Tracker Gym Log: 4,312,285 installs
- Fitness App (ABC Trainerize): 1,270,586 installs
- Fitlist Workout Log & Planner: 8,877 installs
- Activity Tracker・FitnessView: 8,095 installs
- 46% leader share. MyFitnessPal, by Google Play installs, across the 8 of 14 apps we could match
- #1 Health & Fitness rank. MyFitnessPal, top grossing, the best rank any app here holds
- $5.49 median price. Lowest in-app price, median over the 10 apps that list one. 10 of 12 charge.
- 10 of 14 recently updated. Updated in the 30 days before 2026-10-05
Competition
MyFitnessPal29 Sep2.4M ratings$49.99 to $79.99 a year
Strava30 Sep376k ratings$59.99 a year
Habit Tracker15 Aug148k ratings$7.99 a year
Strong Workout Tracker Gym Log12 Aug109k ratings$23.99 to $29.99 a year
Running Walking Tracker Goals11 Sep108k ratings$44.99 a year
Hevy2 Oct96k ratings$23.99 a year
Map My Fitness Workout Tracker8 Sep78k ratings$27.99 to $39.99 a year
Fitness App (ABC Trainerize)5 Sep68k ratings
JEFIT Workout Plan Gym Tracker30 Sep47k ratings$34.99 to $69.99 a year
Bevel4 Oct17k ratings$99.99 a year
Fitlist Workout Log & Planner27 Mar10k ratings$24.99 a year
Activity Tracker・FitnessView30 Sep8k ratings
Lift X15 Sep7 ratings
42 Fitness19 Jun0 ratings
Reviews
What 7,277 reviews talk about, every star counted.
- UX+4.7%13 of 13 apps
- Wishlist+1.1%12 of 13 apps
- Sync & data+1.0%12 of 13 apps
- Limits & caps+0.7%12 of 13 apps
- Ads+0.2%12 of 13 apps
- Performance+0.1%12 of 13 apps
- Accuracy−0.4%11 of 13 apps
- Login & auth−0.5%11 of 13 apps
- Support−2.2%12 of 13 apps
- Billing−2.7%12 of 13 apps
withwithoutSearches
Position in Apple’s suggestions1510010203041CountriesWithTraffic
Google Ads, United States, 10 September 2026.
Your test
Free for 7 days
What to call it. Where to launch. What a user costs.
- What to call it
- Where to launch
- What a user costs
- Every review, word for word
No card. Nothing to cancel. The counted page stays free either way.
Is there a market for a new fitness tracking app?
14 apps compete here. They hold 295,521,695 installs on Google Play, counted across the 8 we could match. We hold 7,277 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.
How much do fitness tracking apps charge?
10 of the 12 apps we could check charge inside the app. Half of them start at $5.49 or less. 2 more apps have no price data yet.
What do people search for when they want a fitness tracking app?
We scan 41 App Store storefronts. Typing Fitness tracking apps completes to “fitrox - ai fitness tracking” in 39 of them. Then “run tracker - gps fitness tracking for runners” in 33, “fitly: fitness tracking” in 25. These are Apple’s own suggestions. They show what gets typed, not how often.
What do users complain about most in fitness tracking apps?
1. UX: in 13 of 13 apps, 9.3% of reviews (4.6% in Health & Fitness apps); 2. Sync & data: in 12 of 13 apps, 2.6% of reviews (1.6% in Health & Fitness apps); 3. Limits & caps: in 12 of 13 apps, 2.3% of reviews (1.6% in Health & Fitness apps). Counted from 7,277 reviews of every star on the 2026-10-05 snapshot, never estimated.
Cited: What RevenueCat measures across subscription apps
Their report has no category matching Fitness tracking apps apps, so only all-category figures are shown. A near-match would be a guess.
the median app barely grows; the tails are extreme
median MRR +5.3% YoY · top decile +306% · bottom decile contracting
the launch flood vs the incumbency moat
~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue
even top categories take over 100 days to reach $10k revenue
>100 days to the first $10k
RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.
How this is counted
We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,164 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.