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App Imp

Health & Fitness apps

  1. Market

    Installs
    489.4M

    Across 8 of 11 apps we could match.

    • Google Health (Fitbit): 300,281,359 installs
    • MyFitnessPal: 136,684,427 installs
    • Planet Fitness: 20,970,839 installs
    • FitOn Workouts & Fitness Plans: 10,401,567 installs
    • Hevy: 8,367,159 installs
    • Mindbody: 6,649,616 installs
    • Fitbod: 4,762,228 installs
    • Fitness App (ABC Trainerize): 1,270,586 installs
    • 61% leader share. Google Health (Fitbit), by Google Play installs, across the 8 of 11 apps we could match
    • #1 Health & Fitness rank. MyFitnessPal, top grossing, the best rank any app here holds
    • $9.99 median price. Lowest in-app price, median over the 7 apps that list one. 7 of 11 charge.
    • 11 of 11 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. MyFitnessPal29 Sep2.4M ratings$49.99 to $79.99 a year
    2. Planet Fitness25 Sep814k ratings$5.99
    3. Google Health (Fitbit)28 Sep703k ratings$79.99 a year
    4. Fitbod1 Oct287k ratings$79.99 to $95.99 a year
    5. FitOn Workouts & Fitness Plans2 Oct283k ratings$19.99 to $39.99
    6. Mindbody17 Sep272k ratings
    7. LADDER Strength Training Plans29 Sep204k ratings$179.99 to $479.99 a year
    8. Muscle Booster Workout Tracker22 Sep138k ratings$59.99 a year
    9. Hevy2 Oct96k ratings$23.99 a year
    10. Fitness App (ABC Trainerize)5 Sep68k ratings
    11. Apple Fitness14 Sep12k ratings

  3. Reviews

    What 10,686 reviews talk about, every star counted.

    1. UX+5.8%11 of 11 apps
    2. Sync & data+1.2%11 of 11 apps
    3. Wishlist+1.1%11 of 11 apps
    4. Accuracy+1.1%9 of 11 apps
    5. Performance−0.2%11 of 11 apps
    6. Limits & caps−0.2%11 of 11 apps
    7. Ads−0.8%11 of 11 apps
    8. Login & auth−0.9%10 of 11 apps
    9. Support−2.3%11 of 11 apps
    10. Billing−6.3%11 of 11 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new health & fitness app?

11 apps compete here. They hold 489,387,781 installs on Google Play, counted across the 8 we could match. We hold 10,686 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do health & fitness apps charge?

7 of the 11 apps we could check charge inside the app. Half of them start at $9.99 or less.

What do people search for when they want a health & fitness app?

We scan 41 App Store storefronts. Typing Health & Fitness apps completes to “health sync” in 33 of them. Then “health auto export” in 28, “health connect” in 21. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in health & fitness apps?

1. UX: in 11 of 11 apps, 10.4% of reviews (4.6% in Health & Fitness apps); 2. Accuracy: in 9 of 11 apps, 3% of reviews (1.9% in Health & Fitness apps); 3. Sync & data: in 11 of 11 apps, 2.8% of reviews (1.6% in Health & Fitness apps). Counted from 10,686 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Health & Fitness apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,164 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.