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App Imp

Healthy recipes

  1. Market

    Installs
    48.8M

    Across 9 of 11 apps we could match.

    • HelloFresh: 18,079,505 installs
    • Tasty: 17,564,311 installs
    • Kitchen Stories Easy Recipes: 4,711,514 installs
    • ReciMe: 3,008,071 installs
    • Mealime Meal Plans & Recipes: 2,479,774 installs
    • NYT Cooking: 1,188,208 installs
    • Green Chef: 934,453 installs
    • eMeals: 801,290 installs
    • Clean Simple Eats +: 38,533 installs
    • 37% leader share. HelloFresh, by Google Play installs, across the 9 of 11 apps we could match
    • #1 Food & Drink rank. ReciMe, top grossing, the best rank any app here holds
    • $5.99 median price. Lowest in-app price, median over the 8 apps that list one. 8 of 11 charge.
    • 7 of 11 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. NYT Cooking22 Sep547k ratings$39.99 to $49.99 a year
    2. Tasty17 Aug433k ratings$34.99 a year
    3. ReciMe1 Oct305k ratings$29.99 to $59.99
    4. HelloFresh3 Oct219k ratings
    5. Mealime Meal Plans & Recipes2 Oct54k ratings$2.99
    6. eMeals3 Sep53k ratings$37.49 to $99.99
    7. Green Chef30 Sep24k ratings
    8. Kitchen Stories Easy Recipes15 Sep23k ratings$19.99 a year
    9. MealPrepPro Planner & Recipes1 Oct12k ratings$9.99 to $229.99
    10. Clean Simple Eats +13 Aug6k ratings$12.00 a year
    11. Healthy Recipes16 Mar198 ratings$5.99 a year

  3. Reviews

    What 5,280 reviews talk about, every star counted.

    1. Billing+4.2%10 of 11 apps
    2. Wishlist+3.4%10 of 11 apps
    3. Ads+1.1%10 of 11 apps
    4. Limits & caps+0.5%7 of 11 apps
    5. Sync & data+0.4%9 of 11 apps
    6. Accuracy−0.3%9 of 11 apps
    7. UX−1.5%10 of 11 apps
    8. Support−3.5%10 of 11 apps
    9. Login & auth−5.0%10 of 11 apps
    10. Performance−6.5%10 of 11 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new healthy recipes app?

11 apps compete here. They hold 48,805,659 installs on Google Play, counted across the 9 we could match. We hold 5,280 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do healthy recipes apps charge?

8 of the 11 apps we could check charge inside the app. Half of them start at $5.99 or less.

What do people search for when they want a healthy recipes app?

We scan 41 App Store storefronts. Typing healthy recipes completes to “healthy recipes : weight loss” in 40 of them. Then “easy veggie-healthy recipes” in 35, “healthy recipes – weight loss” in 31. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in healthy recipes apps?

1. Billing: in 10 of 11 apps, 25.9% of reviews (21.7% in Food & Drink apps); 2. Wishlist: in 10 of 11 apps, 10.7% of reviews (7.3% in Food & Drink apps); 3. Ads: in 10 of 11 apps, 2.9% of reviews (1.8% in Food & Drink apps); 4. Limits & caps: in 7 of 11 apps, 1.2% of reviews (0.7% in Food & Drink apps); 5. Sync & data: in 9 of 11 apps, 0.8% of reviews (0.4% in Food & Drink apps). Counted from 5,280 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching healthy recipes apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 598 Food & Drink apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.