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App Imp

Language learning apps

  1. Market

    Installs
    1273.0M

    Across 12 of 13 apps we could match.

    • Duolingo: 979,054,012 installs
    • Babbel: 73,849,539 installs
    • Busuu: 58,160,068 installs
    • Memrise: 51,539,776 installs
    • HelloTalk: 45,754,842 installs
    • Rosetta Stone Classic (2024): 20,543,691 installs
    • Falou: 14,372,574 installs
    • Speak: 12,462,414 installs
    • Airlearn: 6,844,843 installs
    • Pimsleur | Language Learning: 4,430,407 installs
    • Teuida: 3,518,876 installs
    • Innovative Language Learning: 2,470,318 installs
    • 77% leader share. Duolingo, by Google Play installs, across the 12 of 13 apps we could match
    • #1 Education rank. Duolingo, top grossing, the best rank any app here holds
    • $7.49 median price. Lowest in-app price, median over the 12 apps that list one. 12 of 12 charge.
    • 12 of 13 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Duolingo28 Sep5.5M ratings$0.99 to $119.99
    2. Babbel2 Oct755k ratings$89.99 to $107.99 a year
    3. Rosetta Stone Classic (2024)25 Sep238k ratings$109.99 to $119.99 a year
    4. Memrise7 Sep217k ratings$61.99 a year
    5. Busuu4 Oct101k ratings$70.00 to $139.99 a year
    6. Falou2 Oct97k ratings$4.99 to $149.99
    7. Speak1 Oct63k ratings$83.99 to $164.99 a year
    8. Teuida2 Oct59k ratings$59.99 to $89.99 a year
    9. Airlearn1 Oct47k ratings$39.99 to $79.99 a year
    10. HelloTalk23 Sep44k ratings$79.99 a year
    11. Innovative Language LearningAug 202534k ratings$7.99 to $24.99
    12. Pimsleur | Language Learning17 Sep30k ratings$131.99 to $164.99 a year
    13. Pinu24 Sep47 ratings

  3. Reviews

    What 8,120 reviews talk about, every star counted.

    1. Ads+0.4%13 of 13 apps
    2. Limits & caps+0.4%12 of 13 apps
    3. Sync & data−0.1%10 of 13 apps
    4. Wishlist−0.6%13 of 13 apps
    5. Accuracy−0.7%12 of 13 apps
    6. UX−1.4%12 of 13 apps
    7. Support−1.4%12 of 13 apps
    8. Login & auth−4.4%12 of 13 apps
    9. Performance−4.9%13 of 13 apps
    10. Billing−6.8%13 of 13 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new language learning app?

13 apps compete here. They hold 1,273,001,360 installs on Google Play, counted across the 12 we could match. We hold 8,120 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do language learning apps charge?

12 of the 12 apps we could check charge inside the app. Half of them start at $7.49 or less. 1 more app has no price data yet.

What do people search for when they want a language learning app?

We scan 41 App Store storefronts. Typing Language learning apps completes to “lalamo: language learning app” in 37 of them. Then “language learning: pingo ai” in 33, “innovative language learning” in 32. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in language learning apps?

1. Limits & caps: in 12 of 13 apps, 2.2% of reviews (1.8% in Education apps). Counted from 8,120 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Language learning apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 642 Education apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.