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App Imp

Meditation apps

  1. Market

    Installs
    139.7M

    Across 13 of 15 apps we could match.

    • Calm: 70,314,635 installs
    • Headspace: 42,478,411 installs
    • Insight Timer: 11,781,473 installs
    • Balance: 3,679,937 installs
    • Medito: 2,804,094 installs
    • Waking Up: 2,140,429 installs
    • Abide: 1,890,897 installs
    • Aura: 1,682,185 installs
    • Breethe: 1,269,552 installs
    • Happier Meditation: 984,019 installs
    • Mesmerize: 541,444 installs
    • InnerNow: 98,497 installs
    • Unplug: 13,463 installs
    • 50% leader share. Calm, by Google Play installs, across the 13 of 15 apps we could match
    • #6 Health & Fitness rank. Calm, top grossing, the best rank any app here holds
    • $10.99 median price. Lowest in-app price, median over the 12 apps that list one. 13 of 14 charge.
    • 14 of 15 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Calm1 Oct2.0M ratings$14.99 to $79.99
    2. Headspace28 Sep974k ratings$69.99 a year
    3. Insight Timer4 Oct447k ratings$1.99 to $99.99
    4. Happier Meditation29 Sep143k ratings$99.99 a year
    5. Abide2 Oct122k ratings$4.99 to $44.99
    6. Balance23 Sep121k ratings$49.99 a year
    7. Breethe17 Sep72k ratings$89.99 a year
    8. Mesmerize1 Oct57k ratings$49.99 to $59.99 a year
    9. Waking Up8 Sep43k ratings$149.99 to $229.99 a year
    10. InnerNow21 Sep40k ratings$69.99 a year
    11. Aura29 Sep35k ratings$47.99 to $69.99 a year
    12. Oak16 Mar32k ratings$0.00
    13. Unplug9 Sep6k ratings$12.99 to $69.99
    14. Medito29 Sep4k ratings
    15. SEAT1 Oct7 ratings

  3. Reviews

    What 6,785 reviews talk about, every star counted.

    1. Billing+2.6%14 of 15 apps
    2. Limits & caps+0.1%13 of 15 apps
    3. Support−0.2%14 of 15 apps
    4. Ads−0.3%13 of 15 apps
    5. UX−1.2%14 of 15 apps
    6. Sync & data−1.2%10 of 15 apps
    7. Login & auth−1.4%14 of 15 apps
    8. Wishlist−2.2%14 of 15 apps
    9. Performance−2.8%14 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new meditation app?

15 apps compete here. They hold 139,679,036 installs on Google Play, counted across the 13 we could match. We hold 6,785 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do meditation apps charge?

13 of the 14 apps we could check charge inside the app. Half of them start at $10.99 or less. 1 more app has no price data yet.

What do people search for when they want a meditation app?

We scan 41 App Store storefronts. Typing Meditation apps completes to “pause: meditation & stillness” in 35 of them. Then “meditation timer” in 34, “basis: regulation + meditation” in 34. These are Apple’s own suggestions. They show what gets typed, not how often.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Meditation apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,164 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.