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App Imp

Routine tracker and habit guide apps

  1. Market

    Installs
    29.5M

    Across 8 of 16 apps we could match.

    • Me+ Lifestyle Routine: 23,709,708 installs
    • Productive: 3,208,372 installs
    • Habitify: 676,540 installs
    • Ultiself | Self-Improvement: 631,192 installs
    • Life Reset: 587,632 installs
    • Critique AI: 507,558 installs
    • Success Life Coach Day Planner: 134,563 installs
    • Cub: 58,763 installs
    • 80% leader share. Me+ Lifestyle Routine, by Google Play installs, across the 8 of 16 apps we could match
    • $5.64 median price. Lowest in-app price, median over the 14 apps that list one. 15 of 16 charge.
    • 8 of 16 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Me+ Lifestyle Routine29 Jun248k ratings$39.99 to $69.99 a year
    2. Habit Tracker15 Aug148k ratings$7.99 a year
    3. Productive19 Mar91k ratings$19.99 to $79.99 a year
    4. Strides13 Sep19k ratings$4.99 to $149.99
    5. Do Habits12 Sep17k ratings$19.99 to $99.99 a year
    6. Life Reset4 Oct13k ratings$12.99 to $69.99
    7. Critique AI22 Sep10k ratings$6.99 to $49.99
    8. Habit-Bull13 Feb8k ratings$19.99 a year
    9. Habit Hub7 Sep8k ratings$4.99
    10. Habitify25 Sep7k ratings$29.99 to $89.99 a year
    11. GetHabitMar 20247k ratings$7.99 to $39.99
    12. Ultiself | Self-Improvement17 Sep4k ratings
    13. Cub18 Jul3k ratings$8.49 to $59.99
    14. Habit16 Sep2k ratings$29.99 a year
    15. Daily Tracker Journal & DiaryFeb 20232k ratings$0.00 to $49.99
    16. Success Life Coach Day Planner21 Jul2k ratings$49.99 a year

  3. Reviews

    What 3,875 reviews talk about, every star counted.

    1. Billing+13.4%15 of 15 apps
    2. Support+4.0%14 of 15 apps
    3. Limits & caps+2.0%13 of 15 apps
    4. Sync & data+1.3%13 of 15 apps
    5. Ads+1.0%15 of 15 apps
    6. Wishlist+0.4%15 of 15 apps
    7. UX−0.7%15 of 15 apps
    8. Performance−1.6%15 of 15 apps
    9. Login & auth−3.6%14 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new routine tracker and habit guide app?

16 apps compete here. They hold 29,514,328 installs on Google Play, counted across the 8 we could match. We hold 3,875 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do routine tracker and habit guide apps charge?

15 of the 16 apps we could check charge inside the app. Half of them start at $5.64 or less.

What do people search for when they want a routine tracker and habit guide app?

We scan 41 App Store storefronts. Typing Routine tracker and habit guide apps completes to “daily routine tracker - dayful” in 30 of them. Then “routine tracker habit planner” in 29, “routine tracker : habit os” in 24. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in routine tracker and habit guide apps?

1. Billing: in 15 of 15 apps, 35.7% of reviews (22.3% in Productivity apps); 2. Support: in 14 of 15 apps, 8.8% of reviews (4.8% in Productivity apps); 3. Ads: in 15 of 15 apps, 4.7% of reviews (3.7% in Productivity apps); 4. Limits & caps: in 13 of 15 apps, 4.6% of reviews (2.6% in Productivity apps); 5. Sync & data: in 13 of 15 apps, 2.7% of reviews (1.4% in Productivity apps). Counted from 3,875 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Routine tracker and habit guide apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 779 Productivity apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.