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App Imp

Tracker apps

  1. Market

    Installs
    271.6M

    Across 6 of 15 apps we could match.

    • Life360: 223,705,199 installs
    • iSharing: 32,878,479 installs
    • mLite: 11,940,368 installs
    • Feed Baby: 2,263,544 installs
    • AirGuard: 761,526 installs
    • Bluetooth BLE Device Finder: 19,328 installs
    • 82% leader share. Life360, by Google Play installs, across the 6 of 15 apps we could match
    • #2 Social Networking rank. Life360, top grossing, the best rank any app here holds
    • $4.99 median price. Lowest in-app price, median over the 11 apps that list one. 11 of 13 charge.
    • 7 of 15 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Life3601 Oct3.1M ratings$7.99 to $24.99
    2. Habit Tracker15 Aug148k ratings$7.99 a year
    3. OneLocator13 Sep76k ratings
    4. Find Phone23 Sep76k ratings$59.99 a year
    5. iSharing4 Oct36k ratings$69.99 to $79.99 a year
    6. Bluetooth BLE Device FinderMay 202527k ratings$14.99 a year
    7. Be Closer Phone GPS Tracker9 Sep22k ratings$5.99 to $19.99
    8. Strides13 Sep19k ratings$4.99 to $149.99
    9. mLite3 Sep12k ratings$34.99 to $109.99 a year
    10. Feed BabyMay 202111k ratings$5.99 to $6.99
    11. AirGuardMay 20256k ratings
    12. Find My Friends Phone22 May5k ratings$2.99 to $59.99
    13. Tally17 Sep4k ratings$14.99 to $59.99 a year
    14. PhoneTracer6 Jul0 ratings
    15. Device Finder12 Aug0 ratings

  3. Reviews

    What 5,010 reviews talk about, every star counted.

    1. Accuracy+1.8%11 of 13 apps
    2. Billing+1.1%13 of 13 apps
    3. Limits & caps−0.2%9 of 13 apps
    4. Wishlist−0.7%13 of 13 apps
    5. UX−1.4%12 of 13 apps
    6. Support−1.5%11 of 13 apps
    7. Performance−4.1%13 of 13 apps
    8. Login & auth−4.1%12 of 13 apps
    9. Ads−6.2%11 of 13 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    Without

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new tracker app?

15 apps compete here. They hold 271,568,444 installs on Google Play, counted across the 6 we could match. We hold 5,010 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do tracker apps charge?

11 of the 13 apps we could check charge inside the app. Half of them start at $4.99 or less. 2 more apps have no price data yet.

What do people search for when they want a tracker app?

We scan 41 App Store storefronts. Typing Tracker apps completes to “tracker detect” in 39 of them. Then “tracker network” in 39, “tracker.gg” in 23. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in tracker apps?

1. Accuracy: in 11 of 13 apps, 2.9% of reviews (1.1% in all apps). Counted from 5,010 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Tracker apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 14,808 apps on the store, since no one group holds most of these apps. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.