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App Imp

Video editing apps

  1. Market

    Installs
    5530.9M

    Across 11 of 17 apps we could match.

    • CapCut: 2,022,582,520 installs
    • InShot: 958,571,765 installs
    • Canva AI Photo & Video Editor: 778,847,696 installs
    • KineMaster: 547,568,433 installs
    • VivaVideo: 543,190,608 installs
    • VN: 335,751,237 installs
    • VITA: 159,634,693 installs
    • Edits: 123,055,551 installs
    • Videoshop: 30,165,657 installs
    • Videoleap: 21,275,274 installs
    • Splice: 10,246,670 installs
    • 37% leader share. CapCut, by Google Play installs, across the 11 of 17 apps we could match
    • #4 Photo & Video rank. CapCut, top grossing, the best rank any app here holds
    • $4.49 median price. Lowest in-app price, median over the 12 apps that list one. 13 of 17 charge.
    • 12 of 17 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Canva AI Photo & Video Editor1 Oct3.6M ratings$119.99 to $143.99 a year
    2. InShot1 Oct2.5M ratings$19.99 a year
    3. CapCut21 Sep1.1M ratings$89.99 a year
    4. Splice24 Sep430k ratings$9.99
    5. VideoshopApr 2025364k ratings
    6. VN1 Oct319k ratings$1.00 to $69.99
    7. iMovieDec 2024315k ratings
    8. VivaVideo24 Aug280k ratings$35.99 a year
    9. Filmmaker Pro30 Sep263k ratings$59.99 a year
    10. Video Editor ·1 Jul218k ratings$29.99 to $69.99 a year
    11. Videoleap15 Sep146k ratings$4.99 to $69.99
    12. Edits28 Sep91k ratings
    13. Video Star21 Sep90k ratings$34.99 a year
    14. VITA13 Aug78k ratings
    15. Cute CUT28 Sep50k ratings$9.99
    16. KineMaster1 Oct43k ratings$49.99 to $59.99 a year
    17. Adobe Premiere AI Video Editor30 Sep26k ratings$69.99 a year

  3. Reviews

    What 9,076 reviews talk about, every star counted.

    1. Performance+1.3%17 of 17 apps
    2. Limits & caps+0.1%15 of 17 apps
    3. Content0.0%13 of 17 apps
    4. Wishlist−0.4%17 of 17 apps
    5. UX−0.4%17 of 17 apps
    6. Sync & data−0.5%10 of 17 apps
    7. Login & auth−1.1%13 of 17 apps
    8. Support−2.2%16 of 17 apps
    9. Ads−3.6%17 of 17 apps
    10. Billing−10.1%17 of 17 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new video editing app?

17 apps compete here. They hold 5,530,890,104 installs on Google Play, counted across the 11 we could match. We hold 9,076 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do video editing apps charge?

13 of the 17 apps we could check charge inside the app. Half of them start at $4.49 or less.

What do people search for when they want a video editing app?

We scan 41 App Store storefronts. Typing Video editing apps completes to “easy slide show video edit.ing” in 38 of them. Then “labbet: photo & video editing” in 36, “hollycool - pro video editing” in 35. These are Apple’s own suggestions. They show what gets typed, not how often.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Video editing apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 601 Photo & Video apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.