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App Imp

Casual puzzle games

  1. Market

    Installs
    446.9M

    Across 16 of 21 apps we could match.

    • Toy Blast: 110,456,216 installs
    • Polysphere: 87,851,344 installs
    • Water Sort Puzzle: 60,562,037 installs
    • Collect Em All! Clear the Dots: 55,308,774 installs
    • Block Puzzle: 37,649,178 installs
    • Match Factory!: 29,882,989 installs
    • Meowdoku!: 29,498,786 installs
    • Block Away: 11,118,232 installs
    • Shape Escape: 6,460,946 installs
    • Hole Stars: 5,681,215 installs
    • Yarn Loop: 3,765,148 installs
    • Drop the Cat: 3,637,815 installs
    • A Little to the Left: 2,831,441 installs
    • Screw Block Escape: 1,805,986 installs
    • Block Jam Out: 357,327 installs
    • Block Out!: 77,835 installs
    • 25% leader share. Toy Blast, by Google Play installs, across the 16 of 21 apps we could match
    • #15 Games rank. Match Factory!, top grossing, the best rank any app here holds
    • $1.99 median price. Lowest in-app price, median over the 15 apps that list one. 15 of 21 charge.
    • 15 of 21 recently updated. Updated in the 30 days before 2026-10-26

  2. Competition

    1. AMAZE!!!14 Oct1.4M ratings$0.99 to $7.99
    2. Toy Blast23 Oct1.2M ratings$0.99 to $24.99
    3. Block Puzzle17 Sep1.2M ratings
    4. Match Factory!22 Oct782k ratings$1.99 to $19.99
    5. Collect Em All! Clear the Dots19 Oct705k ratings
    6. Polysphere5 Feb607k ratings$0.99 to $29.99
    7. Meowdoku!25 Oct374k ratings$34.99 to $69.99 a year
    8. Block Out!12 Oct329k ratings$1.99 to $49.99
    9. Water Sort Puzzle29 Sep130k ratings$7.99
    10. Shape Escape13 Jul115k ratings$49.99 a year
    11. Blackbox22 Oct109k ratings
    12. Neon Lines10 Oct66k ratings
    13. Block Away23 Oct60k ratings$1.99 to $54.99
    14. Yarn Loop22 Oct58k ratings$1.99 to $24.99
    15. Hole Stars20 Oct34k ratings$1.99 to $19.99
    16. Tricky Story12 Aug33k ratings$1.49 to $49.99
    17. Drop the Cat21 Oct25k ratings$0.99 to $14.99
    18. Screw Block Escape30 Aug18k ratings$1.99 to $29.99
    19. Puzzle Time22 Oct17k ratings
    20. A Little to the Left13 Mar6k ratings
    21. Block Jam Out28 Sep4k ratings$49.99 a year

  3. Reviews

    What 11,271 reviews talk about, every star counted.

    1. Ads+14.5%21 of 21 apps
    2. Accuracy−0.1%13 of 21 apps
    3. Sync & data−0.2%12 of 21 apps
    4. UX−0.4%18 of 21 apps
    5. Limits & caps−0.4%14 of 21 apps
    6. Content−0.5%12 of 21 apps
    7. Wishlist−1.3%20 of 21 apps
    8. Support−1.4%15 of 21 apps
    9. Login & auth−1.4%13 of 21 apps
    10. Billing−3.3%21 of 21 apps
    11. Performance−5.2%21 of 21 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new casual puzzle games app?

21 apps compete here. They hold 446,945,269 installs on Google Play, counted across the 16 we could match. We hold 11,271 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do casual puzzle games apps charge?

15 of the 21 apps we could check charge inside the app. Half of them start at $1.99 or less.

What do people search for when they want a casual puzzle games app?

We scan 41 App Store storefronts. Typing Casual puzzle games completes to “anaverse: word puzzle games” in 37 of them. Then “moodoku: logic puzzle games” in 37, “shikaku: logic puzzle games” in 25. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in casual puzzle games apps?

1. Ads: in 21 of 21 apps, 42.4% of reviews (27.9% in Games apps). Counted from 11,271 reviews of every star on the 2026-10-26 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Casual puzzle games apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,599 Games apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.