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App Imp

Dating apps

  1. Market

    Installs
    858.5M

    Across 10 of 13 apps we could match.

    • Tinder Dating App: 524,573,541 installs
    • Bumble Dating App: 125,697,713 installs
    • Plenty of Fish: 82,692,137 installs
    • OkCupid Dating: 50,917,145 installs
    • Hinge Dating App: 40,524,155 installs
    • Hily Dating App: 21,176,196 installs
    • Chispa: 5,306,083 installs
    • BLK: 5,295,558 installs
    • Duet Dating App: 1,294,253 installs
    • DOWN: 1,058,298 installs
    • 61% leader share. Tinder Dating App, by Google Play installs, across the 10 of 13 apps we could match
    • #1 Lifestyle rank. Tinder Dating App, top grossing, the best rank any app here holds
    • $2.49 median price. Lowest in-app price, median over the 13 apps that list one. 13 of 13 charge.
    • 11 of 13 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Plenty of Fish18 Aug1.8M ratings$1.99 to $38.99
    2. Bumble Dating App1 Oct1.8M ratings$1.99 to $32.99
    3. Tinder Dating App3 Oct1.8M ratings$0.99 to $19.99
    4. Hinge Dating App28 Sep1.1M ratings$9.99 to $34.99
    5. BLK2 Oct555k ratings$2.99 to $29.99
    6. Hily Dating App29 Sep377k ratings$4.99 to $24.99
    7. Chispa2 Oct375k ratings$2.99 to $29.99
    8. OkCupid Dating17 Aug289k ratings$0.99 to $59.99
    9. HUD Casual Dating2 Oct208k ratings$5.99 to $49.99
    10. Badoo Dating28 Sep149k ratings$1.99 to $13.99
    11. Instinct2 Oct137k ratings$2.49 to $49.99
    12. DOWN29 Sep130k ratings$1.99 to $49.99
    13. Duet Dating App1 Oct105k ratings$4.99 to $119.99

  3. Reviews

    What 11,338 reviews talk about, every star counted.

    1. Content+11.0%13 of 13 apps
    2. Billing+9.7%13 of 13 apps
    3. Limits & caps+2.1%13 of 13 apps
    4. Login & auth0.0%13 of 13 apps
    5. Support−0.2%13 of 13 apps
    6. Sync & data−0.2%10 of 13 apps
    7. Accuracy−0.5%12 of 13 apps
    8. UX−1.9%12 of 13 apps
    9. Ads−3.6%13 of 13 apps
    10. Wishlist−4.2%13 of 13 apps
    11. Performance−5.0%13 of 13 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new dating app?

13 apps compete here. They hold 858,535,079 installs on Google Play, counted across the 10 we could match. We hold 11,338 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do dating apps charge?

13 of the 13 apps we could check charge inside the app. Half of them start at $2.49 or less.

What do people search for when they want a dating app?

We scan 41 App Store storefronts. Typing Dating apps completes to “cherri: dating & events” in 28 of them. Then “taken.dating” in 25, “4 boundless love dating” in 17. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in dating apps?

1. Billing: in 13 of 13 apps, 35.2% of reviews (25.5% in Lifestyle apps); 2. Content: in 13 of 13 apps, 13.4% of reviews (2.4% in Lifestyle apps); 3. Limits & caps: in 13 of 13 apps, 4% of reviews (1.9% in Lifestyle apps). Counted from 11,338 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Dating apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 679 Lifestyle apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.