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App Imp

Fashion design app.

10 apps · 2,416 reviews held · 1,228 negative · 2026-09-02 snapshot

The market’s shape

2.1star
How angry
51%
Negative reviews
46%
Room to enter
10 of 10
Willingness to pay

Mostly solved: support. 6 of 7 apps run below the store’s typical rate on it, while 8 of 10 still carry limits & caps complaints.

2 gaps.

Shares of this market’s 1,228 negative reviews.

Limits & capselevated

3.4% vs 1.9% typical store-wide.

Counted in 42 reviews · 8 of 10 apps · 2.1star mean

What they said · 3 of 42
  • Fashion Design Sketches2star· Jun 12, 2026

    No saving imported images/ limited function — Really wanted to import and save sketches I created and to use the AI tool to make them look realistic or change the style but there is no option to save them onto the app to post later or edit after you do. It only lets you post directly to a community post. Also you only get 15 uses of the AI per day so if you try multiple times to get it looking r

  • Fashion Design Sketch Tools1star· May 25, 2026

    DO NOT GET — For starters, the limited version is terrible, you can’t do anything and every thing is locked on the limited version!

  • Prêt à Template2star· May 20, 2026

    Paywall — Pret a template is an amazing app that can be used for fashion design however THIS PAYWALL SITUATION IS RIDICULOUS. There is no way to bypass the paywall to access the free facilities of the app and neither can you access designs that have already been created. I’ve been using pret a template since 2022 and for over 2 months this has been an ongoing issue. I assumed this was a bug or a t

Named problems · 1
  • Core feature locked behind the paywall3 of 42

Billingelevated

36.7% vs 30.8% typical store-wide.

Counted in 451 reviews · 9 of 10 apps · 2.0star mean

What they said · 3 of 451
  • Prêt à Template1star· Aug 20, 2026

    I just wanted a designing game — I was looking for a designing game with free models and cool features. I thought i could get the app and use it with limited stuff. But no. I was brought to a screen that showed some stuff about the app and payment stuff. I had to pay monthly to use it. Even though reviews and other stuff said there was a free and a payment version. There was no way to leave this s

  • Prêt à Template2star· Aug 19, 2026

    THIS STINKS — THE FREE TRIAL IS MANUEL?!?! PLS GET THAT FUXED 😡😡😡😡😡😡😡😡😡😡😡😡

  • Combyne - your perfect Outfit1star· Aug 16, 2026

    Stop pushing your stupid paid AI — I repeatedly tried to remove the background with the auto choice, and it kept giving me error messages until I chose the cancel button out of frustration after trying the retry button more times than I could count. I don’t want to pay to use your AI. Just accept that I won’t use it and let me actually use the auto option instead of making it an ‘error’ to refu

Named problems · 1
  • Price judged too high for the value70 of 451

Also counted

ThemeOf 1,228 negatives
  • Performance185 · 15.1% · 9 apps
  • Ads121 · 9.9% · 6 apps
  • Support55 · 4.5% · 7 apps
  • UX26 · 2.1% · 7 apps
  • Login & auth21 · 1.7% · 2 apps
  • Sync & data6 · 0.5% · 4 apps
  • Accuracy3 · 0.2% · 2 apps

The tick marks the store-typical rate. A review can mention more than one theme, so these sum past 100%.

Is anyone looking for this?

What Apple and Google complete after fashion design app, in their order.

Who they're for
kidsmenbeginners
Google
fashion design appfashion design apprenticeshipsfashion design apps freefashion design apprenticeships near mefashion design app for ipadfashion design apps for kidsfashion design app downloadfashion design application
App Store
dress up gamesfashion design sketchesdress up games for girlsfashion designfashion design flat sketchfashion design gamesdress up games for adultsdress up games for kids

Marked App Store phrases are searched, but no app in this market says them in its name. Audiences are what Apple and Google complete after “fashion design app for”, with the query stripped.

Who’s in it

All 10 apps counted in this market · 2026-09-02.

Installs are Google's own count, captured 2026-09-06. 2 of 10 apps have an Android listing we could match. A dash means we could not pair the two stores, not that the app is absent from Play.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Covet Fashion: Dress Up Game$0.99–$19.99 · 10 tiers8.1% of 430
Fashion Design Sketches: Style$9.99–$59.99 · 10 tiers7.1% of 169
Prêt à Template$4.99–$98.90 · 6 tiers6% of 298
FLYP - Fashion Design Studio$0–$99.99 · 9 tiers3.4% of 88
Combyne - your perfect Outfit$0.99–$19.99 · 6 tiers0% of 68
Fashion Designer-Dress Up Game$1.99–$99.99 · 10 tiers0% of 121
Fashion Illustration: Designer$9.99–$79.99 · 8 tiers0% of 30
Fashion Design Sketch Tools$4.99–$29.99 · 4 tiers0% of 10
FashionDraw by Fashionary$1.99–$49.99 · 5 tiers0% of 13
Fashion Design Sketches$3.99–$39.99 · 10 tiers0% of 1

What each one owns, where each is exposed

Covet Fashion: Dress Up Game

164,992 ratings

Owns. Massive installed base, decade-long retention, social challenge loop

Exposed. 85% negative rate; billing rage from long-tenured spenders; AI content replacing real brands; support bot replacing humans

Prêt à Template

13,305 ratings

Owns. Professional sketch tools, template library

Exposed. 68% negative; IAP up to $98.99 with near-zero free trial value; users explicitly request one-time fee over subscription

Fashion Illustration: Designer

2,466 ratings

Owns. Illustration focus, IAP up to $79.99 proves high-intent buyers exist

Exposed. 62% negative; limited reach; content depth unproven at scale

Fashion Design Sketches: Style

4,695 ratings

Owns. Dedicated sketch audience, 10 IAP tiers up to $59.99

Exposed. 55% negative; slow performance; color and option limits push users out immediately

Redecor - Home Design Game

270,498 ratings

Owns. Largest reach in set; 41% negative (best among top players); strong visual polish

Exposed. Adjacent category (home design); billing complaints rising; voting fairness eroding loyalty

The Deep Report on this market

Each rival’s exposed weakness, what not to build, and the call, argued from the same reviews counted above.

Read the Deep Report

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library

Is there a market for a new fashion design app?

10 apps compete on this shelf, holding 2,416 App Store reviews. And the widest unfixed complaint, limits & caps, runs in 8 of 10 of them at 3.4% of negative reviews against 1.9% typical. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

What do users complain about most in fashion design app?

1. Limits & caps: in 8 of 10 apps, 3.4% of negative reviews; 2. Billing: in 9 of 10 apps, 36.7% of negative reviews.

How many fashion design app reviews did App Imp count?

2,416 US App Store reviews across 10 apps, 1,228 of them negative. Counted on the 2026-09-02 snapshot, never estimated.

How markets are ranked

We give each market a mark out of 100 for seven things (nobody's fixed it 20 · above the norm 15 · how angry 10 · room to build 15 · room to enter 15 · getting bigger 20 · willingness to pay 5). Then we multiply the marks together. We do not average them.

Averaging lets a market hide one bad problem behind good numbers. Multiplying means one bad mark pulls the whole score down. That is the point. A market you cannot win is still a market you cannot win, however badly it is served.

Each mark has a fixed rule. Nobody’s fixed it and willingness to pay are plain shares. Above the norm maxes out at 4 times the store’s usual rate. How angry runs from star3.0 down to star1.5. Room to enter is what the biggest app does not own. Getting bigger hits 100 at 10% growth. Room to build is different. It is a sweet spot, not a size. A market can be too small to live on, or too big to break into.

If we cannot count something, we leave it out. We never guess it. The score only sorts this list. Every other number you see on a market is counted.

How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A market rate is pooled across every app here; the store rate is the same count across 12,728 apps. A complaint is only called a gap when at least half the market carries it, at least 20 reviews are behind it, and the market’s rate is elevated above the store’s, the same cutoff used everywhere on this site, because a problem concentrated in one app is that app’s bug, and a problem every app on the store shares is nobody’s gap.