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App Imp

Health & Fitness apps

  1. Market

    Installs
    517.2M

    Across 10 of 19 apps we could match.

    • Google Health (Fitbit): 312,507,654 installs
    • MyFitnessPal: 137,305,328 installs
    • Planet Fitness: 21,197,560 installs
    • FitOn Workouts & Fitness Plans: 10,451,961 installs
    • Sweat: 10,184,420 installs
    • Hevy: 8,764,148 installs
    • Mindbody: 6,683,390 installs
    • Fitbod: 4,875,261 installs
    • FITTR: 3,971,936 installs
    • Fitness App (ABC Trainerize): 1,286,629 installs
    • 60% leader share. Google Health (Fitbit), by Google Play installs, across the 10 of 19 apps we could match
    • #1 Health & Fitness rank. MyFitnessPal, top grossing, the best rank any app here holds
    • $11.99 median price. Lowest in-app price, median over the 14 apps that list one. 15 of 19 charge.
    • 15 of 18 recently updated. Updated in the 30 days before 2026-11-09

  2. Competition

    1. MyFitnessPal3 Nov2.4M ratings$49.99 to $79.99 a year
    2. Planet Fitness2 Nov816k ratings$5.99
    3. Google Health (Fitbit)5 Nov711k ratings$79.99 a year
    4. Fitbod5 Nov289k ratings$79.99 to $95.99 a year
    5. FitOn Workouts & Fitness Plans2 Oct283k ratings$19.99 to $39.99
    6. Mindbody5 Nov274k ratings
    7. LADDER Strength Training Plans4 Nov220k ratings$179.99 to $479.99 a year
    8. Muscle Booster Workout Tracker29 Oct139k ratings$59.99 a year
    9. V Shred12 Oct107k ratings$14.99 to $89.99
    10. Hevy6 Nov103k ratings$23.99 a year
    11. Hume Health6 Nov77k ratings$99.99 to $131.99 a year
    12. Fitness App (ABC Trainerize)17 Oct69k ratings
    13. Alive by Whitney Simmons3 Nov45k ratings$119.99 a year
    14. Sweat8 Nov43k ratings$134.99 a year
    15. Sworkit Fitness & Wellness App26 Oct31k ratings$7.99 to $59.99 a year
    16. HealthViewnot given14k ratings$4.99 to $29.99 a year
    17. Apple Fitness14 Sep12k ratings
    18. FITTR27 Oct2k ratings$0.99 to $79.99
    19. NEOUJan 20252k ratings$34.99 to $99.99 a year

    See what these apps advertise

  3. Reviews

    What 16,561 reviews talk about, every star counted.

    1. UX+3.7%19 of 19 apps
    2. Accuracy+1.0%16 of 19 apps
    3. Sync & data+0.9%15 of 19 apps
    4. Wishlist+0.8%19 of 19 apps
    5. Performance−0.2%19 of 19 apps
    6. Limits & caps−0.4%17 of 19 apps
    7. Login & auth−1.1%17 of 19 apps
    8. Ads−1.3%18 of 19 apps
    9. Support−1.5%19 of 19 apps
    10. Billing−6.5%19 of 19 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    aiapple watchcarrotgarminfitbitheartpet
    Without
    watch

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Your 7 days are up

    Where to launch. What a user costs. Every review.

    • Where to launch
    • What a user costs
    • Every review, word for word
    • Check any idea
    Keep reading

    €20 a month. Cancel any time. The counted page stays free either way.

Is there a market for a new health & fitness app?

19 apps compete here. They hold 517,228,287 installs on Google Play, counted across the 10 we could match. We hold 16,561 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do health & fitness apps charge?

15 of the 19 apps we could check charge inside the app. Half of them start at $11.99 or less.

What do people search for when they want a health & fitness app?

We scan 41 App Store storefronts. Typing Health & Fitness apps completes to “health sync” in 33 of them. Then “health auto export” in 28, “health connect” in 21. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in health & fitness apps?

1. UX: in 19 of 19 apps, 8.3% of reviews (4.6% in Health & Fitness apps); 2. Accuracy: in 16 of 19 apps, 2.9% of reviews (1.9% in Health & Fitness apps); 3. Sync & data: in 15 of 19 apps, 2.5% of reviews (1.6% in Health & Fitness apps). Counted from 16,561 reviews of every star on the 2026-11-09 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Health & Fitness apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,257 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.