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App Imp

Healthy recipes

  1. Market

    Installs
    44.3M

    Across 6 of 11 apps we could match.

    • HelloFresh: 18,167,814 installs
    • Tasty: 17,596,481 installs
    • Kitchen Stories Easy Recipes: 4,717,443 installs
    • FitMenCook: 1,758,679 installs
    • NYT Cooking: 1,212,898 installs
    • eMeals: 804,413 installs
    • 41% leader share. HelloFresh, by Google Play installs, across the 6 of 11 apps we could match
    • #2 Food & Drink rank. NYT Cooking, top grossing, the best rank any app here holds
    • $5.49 median price. Lowest in-app price, median over the 8 apps that list one. 8 of 10 charge.
    • 8 of 11 recently updated. Updated in the 30 days before 2026-11-09

  2. Competition

    1. NYT Cooking30 Oct550k ratings$54.99 to $69.99 a year
    2. Tasty8 Oct433k ratings$34.99 a year
    3. HelloFresh4 Nov219k ratings
    4. eMeals29 Oct53k ratings$37.49 to $99.99
    5. Green Chef4 Nov24k ratings
    6. Kitchen Stories Easy Recipes4 Nov23k ratings$19.99 a year
    7. FitMenCook21 Oct16k ratings$0.99 to $5.99, or $3.99 once
    8. MealPrepPro Planner & Recipes6 Nov12k ratings$9.99 to $229.99
    9. Clean Simple Eats +4 Nov6k ratings$12.00 a year
    10. Healthy Recipes16 Mar205 ratings$5.99 a year
    11. Healthy Recipes NutriBites3 Mar0 ratings

    See what these apps advertise

  3. Reviews

    What 4,080 reviews talk about, every star counted.

    1. Wishlist+3.9%9 of 10 apps
    2. Ads+0.4%9 of 10 apps
    3. Sync & data+0.1%7 of 10 apps
    4. Limits & caps−0.1%5 of 10 apps
    5. Billing−0.2%9 of 10 apps
    6. Accuracy−0.4%8 of 10 apps
    7. UX−1.6%9 of 10 apps
    8. Support−3.3%8 of 10 apps
    9. Login & auth−4.8%8 of 10 apps
    10. Performance−6.8%9 of 10 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Checked. Nothing to show.

    The store suggests nothing for this term, so there is no map to draw.

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Your 7 days are up

    Where to launch. What a user costs. Every review.

    • Where to launch
    • What a user costs
    • Every review, word for word
    • Check any idea
    Keep reading

    €20 a month. Cancel any time. The counted page stays free either way.

Is there a market for a new healthy recipes app?

11 apps compete here. They hold 44,257,728 installs on Google Play, counted across the 6 we could match. We hold 4,080 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do healthy recipes apps charge?

8 of the 10 apps we could check charge inside the app. Half of them start at $5.49 or less. 1 more app has no price data yet.

What do users complain about most in healthy recipes apps?

1. Wishlist: in 9 of 10 apps, 11.2% of reviews (7.3% in Food & Drink apps); 2. Ads: in 9 of 10 apps, 2.2% of reviews (1.8% in Food & Drink apps); 3. Sync & data: in 7 of 10 apps, 0.5% of reviews (0.4% in Food & Drink apps). Counted from 4,080 reviews of every star on the 2026-11-09 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching healthy recipes apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 660 Food & Drink apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.