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App Imp

Quit smoking app

  1. Market

    Installs
    22.3M

    Across 8 of 17 apps we could match.

    • I Am Sober: 12,656,103 installs
    • QuitNow: 5,092,154 installs
    • QuitSure Quit Smoking & Vaping: 2,242,647 installs
    • Quit smoking for good: 1,734,625 installs
    • Quit Smoking Get Healthy: 260,485 installs
    • Grounded: 148,951 installs
    • quitSTART: 145,186 installs
    • QuitBot: 6,691 installs
    • 57% leader share. I Am Sober, by Google Play installs, across the 8 of 17 apps we could match
    • #57 Lifestyle rank. I Am Sober, top grossing, the best rank any app here holds
    • $2.99 median price. Lowest in-app price, median over the 9 apps that list one. 9 of 11 charge.
    • 11 of 17 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. I Am Sober28 Sep188k ratings$29.99 to $39.99 a year
    2. Smoke Free3 Oct57k ratings$0.99 to $209.99
    3. Days Since1 Oct19k ratings$17.99 to $24.99 a year
    4. QuitNow30 Sep14k ratings$2.99 to $34.99
    5. Quit Vaping30 Sep12k ratings$99.99 a year
    6. Quit Smoking --~ Smoke Free11 Sep11k ratings$0.99 to $34.99
    7. Grounded28 Aug6k ratings$39.99 a year
    8. Quit smoking for good14 Sep3k ratings$127.99 a year
    9. quitSTART13 Aug2k ratings
    10. QuitSure Quit Smoking & Vaping24 Sep2k ratings$9.99 to $49.99
    11. EasyQuit25 Sep1k ratings
    12. Quit Smoking Get HealthyOct 202456 ratings
    13. Quit Smoking & Snus25 Sep13 ratings
    14. QuitBotMay 20257 ratings
    15. Quit Smoking2 Oct1 ratings
    16. Grow26 Feb0 ratings
    17. Quit Smoking6 Jul0 ratings

  3. Reviews

    What 2,910 reviews talk about, every star counted.

    1. Limits & caps−0.4%8 of 14 apps
    2. Ads−1.0%11 of 14 apps
    3. Login & auth−2.4%10 of 14 apps
    4. Wishlist−3.1%13 of 14 apps
    5. UX−3.2%9 of 14 apps
    6. Support−3.8%9 of 14 apps
    7. Performance−6.8%12 of 14 apps
    8. Billing−9.3%13 of 14 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new quit smoking app?

17 apps compete here. They hold 22,286,842 installs on Google Play, counted across the 8 we could match. We hold 2,910 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do quit smoking apps charge?

9 of the 11 apps we could check charge inside the app. Half of them start at $2.99 or less. 6 more apps have no price data yet.

What do people search for when they want a quit smoking app?

We scan 41 App Store storefronts. Typing quit smoking app completes to “pureair: quit smoking tracker” in 39 of them. Then “breathe again: quit smoking” in 37, “quit smoking tracker- puffie” in 36. These are Apple’s own suggestions. They show what gets typed, not how often.

Cited: What RevenueCat measures for Health & Fitness apps

  • highest install LTV of any category

    $1.21

  • duration mix sold skews annual

    68% of subscriptions sold are annual

  • renewal rates by plan

    weekly 54% (top-3 of 11) · monthly 57% · annual 25% (mid-table)

  • second-highest refund rate (2025 edition)

    4.71%

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,164 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.