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App Imp

Sleep tracker app

  1. Market

    Installs
    64.0M

    Across 8 of 13 apps we could match.

    • Sleep Cycle: 19,170,210 installs
    • Sleep Monitor: 16,832,185 installs
    • ShutEye: 10,460,615 installs
    • Sleep Tracker: 8,226,369 installs
    • SnoreLab: 7,147,821 installs
    • RISE: 1,525,157 installs
    • Noxogy: 578,082 installs
    • SleepWatch: 15,015 installs
    • 30% leader share. Sleep Cycle, by Google Play installs, across the 8 of 13 apps we could match
    • #5 Medical rank. SnoreLab, top grossing, the best rank any app here holds
    • $5.99 median price. Lowest in-app price, median over the 9 apps that list one. 9 of 11 charge.
    • 9 of 13 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. ShutEye28 Sep350k ratings$59.99 to $69.99 a year
    2. SleepWatch24 Jul328k ratings$19.99 to $39.99 a year
    3. Pillow2 Oct96k ratings$49.99 a year
    4. RISE29 Sep71k ratings$9.99 to $69.99
    5. AutoSleep15 Sep62k ratings$8.99 once
    6. SnoreLab22 Sep57k ratings$17.99 to $59.99 a year
    7. Sleep Cycle2 Oct30k ratings$2.99 to $57.99
    8. Noxogy4 Sep13k ratings$9.99 to $19.99 a year
    9. Sleep Tracker15 Sep8k ratings$9.99 to $59.99 a year
    10. Sleep Monitor20 Sep5k ratings$19.99 to $49.99 a year
    11. Snore Recorder12 Aug4k ratings
    12. ShiftNight15 Sep58 ratings
    13. Sleep Tracker AppMar 20220 ratings

  3. Reviews

    What 4,897 reviews talk about, every star counted.

    1. Billing+6.4%11 of 12 apps
    2. Accuracy+2.0%10 of 12 apps
    3. Ads+1.5%10 of 12 apps
    4. Limits & caps+1.1%10 of 12 apps
    5. Sync & data−1.0%9 of 12 apps
    6. Support−1.3%10 of 12 apps
    7. UX−2.1%11 of 12 apps
    8. Login & auth−3.0%10 of 12 apps
    9. Wishlist−3.6%11 of 12 apps
    10. Performance−3.7%11 of 12 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 26 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new sleep tracker app?

13 apps compete here. They hold 63,955,454 installs on Google Play, counted across the 8 we could match. We hold 4,897 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do sleep tracker apps charge?

9 of the 11 apps we could check charge inside the app. Half of them start at $5.99 or less. 2 more apps have no price data yet.

What do people search for when they want a sleep tracker app?

We scan 41 App Store storefronts. Typing sleep tracker app completes to “baby sleep tracker - drema” in 41 of them. Then “baby sleep tracker - nouma” in 38, “naptide: baby sleep tracker” in 38. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in sleep tracker apps?

1. Billing: in 11 of 12 apps, 29.7% of reviews (23.3% in Health & Fitness apps); 2. Ads: in 10 of 12 apps, 4.8% of reviews (3.3% in Health & Fitness apps); 3. Accuracy: in 10 of 12 apps, 3.9% of reviews (1.9% in Health & Fitness apps); 4. Limits & caps: in 10 of 12 apps, 2.7% of reviews (1.6% in Health & Fitness apps). Counted from 4,897 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures for Health & Fitness apps

  • highest install LTV of any category

    $1.21

  • duration mix sold skews annual

    68% of subscriptions sold are annual

  • renewal rates by plan

    weekly 54% (top-3 of 11) · monthly 57% · annual 25% (mid-table)

  • second-highest refund rate (2025 edition)

    4.71%

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,164 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.