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App Imp

Video color grading.

Billing runs in 7 of the 10 apps here — nobody on this shelf has fixed it.

10 apps · 1,584 reviews held · 693 negative · 2026-08-24 snapshot

65/100 opportunity

6 of 6 factors · not advice
Nobody's fixed it7 of 10 apps70
How far above typical47.8% vs 32.1% typical38
How angrystar1.8 · 331 reviews83
People in the market729,322 ratings62
Room to enterleader holds 47% of ratings53
Willingness to pay7 of 7 checked charge · $2.99 entry100

Mostly solved: support. 4 of 5 apps run below the store’s typical rate on it — while 7 of 10 still carry billing complaints.

How this is scored

Weighted mean of the sub-scores, weights re-normalized over whatever is computable (nobody's fixed it 25 · how far above typical 20 · how angry 15 · people in the market 15 · room to enter 15 · willingness to pay 10). Fixed anchors map each count to 0–100: breadth and willingness-to-pay are straight shares; the gap’s heat tops out at 4times the store’s typical rate; anger scores star3 as 0 and star1.5 as 100; reach runs 104 to 107ratings on a log scale; room to enter is one minus the leader’s share of shelf ratings. A factor that cannot be counted is dropped and named — never imputed. The site’s one composite (#115, owner decision 2026-08-15); cited industry benchmarks are never blended in.

4 gaps.

01

Billing — unfixed in 7 of 10 apps

elevated · 47.8% of this shelf’s 693 negative reviews, against 32.1% typical store-wide, at 1.75star average anger.

What they said · 331 reviews
  • Price judged too high for the value33 of 331
  • Trial converted without clear consent22 of 331
  • Cancellation blocked or broken3 of 331
“Should be zero stars — Charged multiple times in same week for a subscription I cancelled! Won't issue a refund. Total rip off!”Prequel: Photo & Video Editor · 1star · Aug 24, 2026
“Rip off — Even if you pay for the subscription they severely limit what you can use. It’s such a rip off.”Prequel: Photo & Video Editor · 1star · Aug 24, 2026
“Subscription greed — This app was and is amazing. Unfortunately now that the developers have gotten into the greed due to popularity growth, this app is completely unusable unless you feed into the subscription. It’s priced at a decent amount for a month, but would cause overuse and useless edits because of trying to get their moneys worth. Very disappointed it has gotten this way.”Prequel: Photo & Video Editor · 3star · Aug 23, 2026
How it compares
this shelf
47.8%
331 of 693
store-wide
32.1%
typical
breadth
70%
7 of 10 apps
02

Performance — unfixed in 7 of 10 apps

16.2% of this shelf’s 693 negative reviews, against 16.9% typical store-wide, at 2.48star average anger.

What they said · 112 reviews
“App does not work on latest max iphone — Refuses to open throws error and says to restart. Worked on previous iphones.”Lightroom: AI Photo Editor · 3star · Aug 19, 2026
“App breaks — After a year of using this app, it definitely had served me well and performed up to par at every capacity until it decided to fully stop working. Despite paying for a monthly premium, the app would refuse to launch and crash at the Home Screen endlessly. No amount of reinstalling, clearing caches or restarting the phone would help despite Adobe support only providing the aforemention”Lightroom: AI Photo Editor · 2star · Aug 18, 2026
“Poor execution — This one sounds like it should just keep getting better and better. But it doesn’t. It doesn’t come through in the execution. It’s slow and inconsistent and it freezes up. Simple functions just hang for no apparent reason. I’m tired of waiting for this app to work right and I’m uninstalling it.”Lightroom: AI Photo Editor · 2star · Aug 15, 2026
How it compares
this shelf
16.2%
112 of 693
store-wide
16.9%
typical
breadth
70%
7 of 10 apps
03

Accuracy — unfixed in 5 of 10 apps

7.1% of this shelf’s 693 negative reviews, against 11.5% typical store-wide, at 1.88star average anger.

What they said · 49 reviews
“Subscription greed — This app was and is amazing. Unfortunately now that the developers have gotten into the greed due to popularity growth, this app is completely unusable unless you feed into the subscription. It’s priced at a decent amount for a month, but would cause overuse and useless edits because of trying to get their moneys worth. Very disappointed it has gotten this way.”Prequel: Photo & Video Editor · 3star · Aug 23, 2026
“Do not use — Free version is useless and paid version is hidden. I just spent 5 minutes editing a picture to realize that something I used was part of the paid version and now I can’t download the picture. But I don’t know what it was and I can’t just remove that one aspect. Don’t download this unless you’re prepared to use the paid version. IT’S A TRAP.”Prequel: Photo & Video Editor · 1star · Jul 30, 2026
“money grabbers — prices for this are genuinely INSANE. i wouldn’t mind if there were more than 3 usable filters. plus any time i try anything that doesnt say plus or ⭐️ it still ends up being that anyways. when you finish editing then the tell you what youre using is extra? garbage. used to love this app when i was able to use it. i even paid for the yearly fee last year for $12. all of the sudden”Prequel: Photo & Video Editor · 1star · Jul 25, 2026
How it compares
this shelf
7.1%
49 of 693
store-wide
11.5%
typical
breadth
50%
5 of 10 apps
04

Support — unfixed in 6 of 10 apps

4.9% of this shelf’s 693 negative reviews, against 9.2% typical store-wide, at 1.96star average anger.

What they said · 34 reviews
“App breaks — After a year of using this app, it definitely had served me well and performed up to par at every capacity until it decided to fully stop working. Despite paying for a monthly premium, the app would refuse to launch and crash at the Home Screen endlessly. No amount of reinstalling, clearing caches or restarting the phone would help despite Adobe support only providing the aforemention”Lightroom: AI Photo Editor · 2star · Aug 18, 2026
“DO NOT GET THE TRIAL — UPDATED: I’ve emailed them 5 times and still no response. Honestly, if I could give a 0, I would. Signed up for the trial, IMMEDIATELY cancelled and they then charged me for the membership before I even ended the trial. Customer service is 0 help and I can’t get a refund. Horrible app, horrible people.”Prequel: Photo & Video Editor · 1star · Aug 16, 2026
“DO NOT GET THE TRIAL — Honestly, if I could give a 0, I would. Signed up for the trial, IMMEDIATELY cancelled and they then charged me for the membership before I even ended the trial. Customer service is 0 help and I can’t get a refund. Horrible app, horrible people.”Prequel: Photo & Video Editor · 1star · Aug 8, 2026
How it compares
this shelf
4.9%
34 of 693
store-wide
9.2%
typical
breadth
60%
6 of 10 apps

Is there a market for a new video color grading app?

10 apps compete on this shelf, holding 1,584 App Store reviews — and the widest unfixed complaint, billing, runs in 7 of 10 of them at 47.8% of negative reviews against 32.1% typical. Those are counts, not a verdict — the page shows what is unfixed, not whether to build.

What do users complain about most in video color grading?

1. Billing — in 7 of 10 apps, 47.8% of negative reviews; 2. Performance — in 7 of 10 apps, 16.2% of negative reviews; 3. Accuracy — in 5 of 10 apps, 7.1% of negative reviews; 4. Support — in 6 of 10 apps, 4.9% of negative reviews.

How many video color grading app reviews did App Imp count?

1,584 US App Store reviews across 10 apps, 693 of them negative — counted on the 2026-08-24 snapshot, never estimated.

Searched on the App Store.

Apple’s own suggestions for video color grading terms, in their order.

ai photo editorphoto video editorvideo color gradingai photo editor generatorcolor gradingpicsart photo & video editorai photo editor clothesphoto color grading

Searched, but no app on this shelf says it in its name.

Who’s in it

All 10 apps counted on this shelf · 2026-08-24.

App
Prequel: Photo & Video Editor341,44359%13%6%4%
Lightroom: AI Photo Editor336,28452%18%12%11%
Ultralight: Photo Video Editor43,69718%18%9%5%
Node Video6,2275%41%10%3%
LUT Studio: Color Grading App65917%50%—33%
Color Grade Video - PeekLut61738%25%——
VideoLUT35536%15%9%3%
ColorPix - Color Grading35————
LUT Designer: Color Grading3————
Loot Color2————

Each cell: that app’s share of its own negative reviews. Bold from 1.15 times the store’s typical rate for that complaint, and only where an app holds 20+ negative reviews. Click a column to sort.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Prequel: Photo & Video Editor$2.99–$14.99 · 4 tiers12.1% of 429
Lightroom: AI Photo Editor$1.99–$49.99 · 9 tiers3.5% of 85
Ultralight: Photo Video Editor$0.99–$24.99 · 10 tiers0% of 92
Node Video$3.49–$59.99 · 3 tiers0% of 39
LUT Studio: Color Grading App$7.99–$59.99 · 7 tiers0% of 6
Color Grade Video - PeekLut$2.99–$34.99 · 3 tiers0% of 8
VideoLUT$0.99–$9.99 · 3 tiers0% of 33

What each one owns, where each is exposed

Prequel: Photo & Video Editor

Owns. 337,518 ratings; brand awareness; broad filter library

Exposed. 82% negative; billing ratio 1.55; credit-on-top-of-subscription model; AI clutter driving exodus

Presets for Lightroom - FLTR

Owns. 80,757 ratings; Lightroom integration brand halo

Exposed. 72% negative; $51.99 max IAP; requires second paid app; usability failures

Lightroom: AI Photo Editor

Owns. 335,181 ratings; Adobe trust; cross-device sync

Exposed. 38% negative; subscription lock-out with no support path; $49.99 max IAP

Filmmaker Pro - Video Editor

Owns. 262,743 ratings; $119.99 max IAP proves high-willingness-to-pay segment exists

Exposed. 36% negative; sync and audio issues; paywall on basic features

Ultralight: Photo Video Editor

Owns. 43,715 ratings; lowest anger among mid-size players at 39%

Exposed. Performance glitches erode trust; IAP up to $24.99 still triggers frustration

VideoLUT

Owns. Lowest-anger pure grading tool; minimal bloat

Exposed. 355 ratings; no IAP data; export bugs unresolved across years; tiny reach

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library
How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly — nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A shelf rate is pooled across every app here; the store rate is the same count across 12,122 apps. A complaint is only called a gap when at least half the shelf carries it and at least 20 reviews are behind it — a problem concentrated in one app is that app’s bug.