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App Imp

Video editing apps

  1. Market

    Installs
    3687.9M

    Across 7 of 13 apps we could match.

    • CapCut: 2,052,444,936 installs
    • InShot: 964,944,283 installs
    • VN: 340,208,271 installs
    • VITA: 159,963,534 installs
    • Edits: 129,860,259 installs
    • Videoshop: 30,170,370 installs
    • Splice: 10,267,084 installs
    • 56% leader share. CapCut, by Google Play installs, across the 7 of 13 apps we could match
    • #4 Photo & Video rank. CapCut, top grossing, the best rank any app here holds
    • $5.99 median price. Lowest in-app price, median over the 8 apps that list one. 9 of 13 charge.
    • 11 of 13 recently updated. Updated in the 30 days before 2026-10-26

  2. Competition

    1. InShot1 Oct2.5M ratings$19.99 a year
    2. CapCut22 Oct1.1M ratings$89.99 a year
    3. Splice23 Oct431k ratings$9.99
    4. VideoshopApr 2025364k ratings
    5. VN21 Oct322k ratings$1.00 to $69.99
    6. iMovie22 Oct319k ratings
    7. Filmmaker Pro20 Oct263k ratings$59.99 a year
    8. Video Editor ·19 Oct218k ratings$29.99 to $69.99 a year
    9. Edits21 Oct98k ratings
    10. Video Star24 Oct90k ratings$34.99 a year
    11. VITA13 Aug78k ratings
    12. Cute CUT22 Oct50k ratings$9.99
    13. Adobe Premiere AI Video Editor20 Oct27k ratings$69.99 a year

  3. Reviews

    What 8,427 reviews talk about, every star counted.

    1. Performance+1.2%13 of 13 apps
    2. Limits & caps+0.1%12 of 13 apps
    3. Content+0.1%10 of 13 apps
    4. Wishlist−0.4%13 of 13 apps
    5. Sync & data−0.4%8 of 13 apps
    6. UX−0.8%13 of 13 apps
    7. Login & auth−1.1%10 of 13 apps
    8. Support−2.5%12 of 13 apps
    9. Ads−3.6%13 of 13 apps
    10. Billing−11.2%13 of 13 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new video editing app?

13 apps compete here. They hold 3,687,858,737 installs on Google Play, counted across the 7 we could match. We hold 8,427 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do video editing apps charge?

9 of the 13 apps we could check charge inside the app. Half of them start at $5.99 or less.

What do people search for when they want a video editing app?

We scan 41 App Store storefronts. Typing Video editing apps completes to “easy slide show video edit.ing” in 37 of them. Then “labbet: photo & video editing” in 37, “hollycool - pro video editing” in 35. These are Apple’s own suggestions. They show what gets typed, not how often.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Video editing apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 637 Photo & Video apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.