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App Imp

Video editing apps.

10 apps · 4,742 reviews held · 1,942 negative · 2026-09-02 snapshot

The market’s shape

2.4star
How angry
41%
Negative reviews
52%
Room to enter
7 of 10
Willingness to pay

Mostly solved: login & auth. 10 of 10 apps run below the store’s typical rate on it, while 8 of 10 still carry limits & caps complaints.

2 gaps.

Shares of this market’s 1,942 negative reviews.

Limits & capshigh

4.6% vs 1.9% typical store-wide.

Counted in 89 reviews · 8 of 10 apps · 2.4star mean

What they said · 3 of 89
  • InShot - Video Editor2star· Aug 27, 2026

    Limited in the Paid version??? — Honestly It’s a decent editing app but I don’t understand why in the paid version of this they limit the AI cut feature that cuts out dead space in your videos. It’s ridiculous. Also feels new. Like I’ve been paying for this and they just now started to limit the AI cut feature with ‘you’ve reached your limit for today’. My video isn’t even 30 minutes long. It’s ri

  • CapCut: Photo & Video Editor2star· Aug 19, 2026

    4 stars for features, 2 stars for deception — CapCut for years was my video editor of choice and frequently recommended. I bought it outright but now it’s a subscription service and only basic editing is possible for the free version. Since all I needed was opacity and volume settings, I was good with the limitations. Now however they throw a watermark on all exports unless you buy their subscript

  • VN: Photo & Video Editor2star· Aug 18, 2026

    Get some sounds — When I first downloaded it, I thought this is gonna be way better than CapCut and then I tried it out and I wanted the specific song called. Holy war hospital. Nothing popped up. I tried a different song. nothing popped up different one. Nothing popped up this place has nothing! Don’t download. Once I actually got in I look up and it says 100 videos remaining seriously 100 videos

Named problems · 1
  • Core feature locked behind the paywall18 of 89

Performanceelevated

23.0% vs 16.3% typical store-wide.

Counted in 446 reviews · 10 of 10 apps · 2.5star mean

What they said · 3 of 446
  • Adobe Premiere AI Video Editor2star· Sep 4, 2026

    Refuses to modernize — I am so tired of both the desktop and mobile version of premiere. It never seems to get better. This mobile app can’t touch CapCut. It has half the features. The desktop version is as buggy as ever and only gets more expensive. Been using premiere for 10 years and I’m actually about to endure the learning curve on another program just to get away from it.

  • VN: Photo & Video Editor1star· Sep 1, 2026

    Horrible, I don’t recommend — Exporting is glitchy, laggy, and sound is extremely delayed. It takes up so much storage and has minimal editing supplies.

  • CapCut: Photo & Video Editor3star· Aug 30, 2026

    Needs work — Overall great app but there is a competitor app in my opinion is easier when it comes to editing videos, offers better video transitions, sound effect addons from your library, add videos from your library. The AI Video generator doesn’t really work. It gers stuck at 92% to 99%. You can retry and it doesn’t finish. The Auto Caption is great but if you make it generate one for you

Also counted

ThemeOf 1,942 negatives
  • Billing620 · 31.9% · 9 apps
  • Support72 · 3.7% · 9 apps
  • UX66 · 3.4% · 10 apps
  • Ads59 · 3.0% · 9 apps
  • Login & auth45 · 2.3% · 6 apps
  • Sync & data11 · 0.6% · 4 apps
  • Accuracy4 · 0.2% · 3 apps

The tick marks the store-typical rate. A review can mention more than one theme, so these sum past 100%.

Is anyone looking for this?

What Apple and Google complete after video editing apps, in their order.

Google
video editing appsvideo editing apps for iphonevideo editing apps freevideo editing apps for pcvideo editing apps for laptopvideo editing apps for androidvideo editing apps downloadvideo editing apps without watermark
App Store
video editing app freevideo editing for free appsvideo editorvideo editingvideo editor for mobile devicesvideo editor++video editing social mediavideo editor free with music

Marked App Store phrases are searched, but no app in this market says them in its name.

Potential customers

People the apps here do not serve, and what they asked for.

  • Wants lesstoo many features 6 · just a basic one 5 · it used to be simpler 28
  • Outgrown itbulk entry 3 · bulk import 2 · bulk delete 24

Counted in 1 to 4 star reviews. The small numbers are how many reviews named each thing. What they wrote is in the free trial.

Who’s in it

All 10 apps counted in this market · 2026-09-02.

Installs are Google's own count, captured 2026-09-06. 4 of 10 apps have an Android listing we could match. A dash means we could not pair the two stores, not that the app is absent from Play.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Video Editor ·$3.99–$69.99 · 9 tiers8.8% of 228
Splice - Video Editor & Maker$9.99–$9.99 · 4 tiers5.2% of 172
CapCut: Photo & Video Editor$7.99–$89.99 · 6 tiers4.7% of 766
InShot - Video Editor$1.99–$49.99 · 9 tiers3.5% of 86
Video Star$0–$34.99 · 9 tiers2.3% of 128
VN: Photo & Video Editor$1–$69.99 · 6 tiers0% of 51
Adobe Premiere AI Video Editor$7.99–$69.99 · 2 tiers0% of 81

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library

Is there a market for a new video editing app?

10 apps compete on this shelf, holding 4,742 App Store reviews. And the widest unfixed complaint, limits & caps, runs in 8 of 10 of them at 4.6% of negative reviews against 1.9% typical. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

What do users complain about most in video editing apps?

1. Limits & caps: in 8 of 10 apps, 4.6% of negative reviews; 2. Performance: in 10 of 10 apps, 23% of negative reviews.

How many video editing app reviews did App Imp count?

4,742 US App Store reviews across 10 apps, 1,942 of them negative. Counted on the 2026-09-02 snapshot, never estimated.

How markets are ranked

We give each market a mark out of 100 for seven things (nobody's fixed it 20 · above the norm 15 · how angry 10 · room to build 15 · room to enter 15 · getting bigger 20 · willingness to pay 5). Then we multiply the marks together. We do not average them.

Averaging lets a market hide one bad problem behind good numbers. Multiplying means one bad mark pulls the whole score down. That is the point. A market you cannot win is still a market you cannot win, however badly it is served.

Each mark has a fixed rule. Nobody’s fixed it and willingness to pay are plain shares. Above the norm maxes out at 4 times the store’s usual rate. How angry runs from star3.0 down to star1.5. Room to enter is what the biggest app does not own. Getting bigger hits 100 at 10% growth. Room to build is different. It is a sweet spot, not a size. A market can be too small to live on, or too big to break into.

If we cannot count something, we leave it out. We never guess it. The score only sorts this list. Every other number you see on a market is counted.

How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A market rate is pooled across every app here; the store rate is the same count across 12,728 apps. A complaint is only called a gap when at least half the market carries it, at least 20 reviews are behind it, and the market’s rate is elevated above the store’s, the same cutoff used everywhere on this site, because a problem concentrated in one app is that app’s bug, and a problem every app on the store shares is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated. The anger axis is counted either way: mean star of the reviews carrying each theme, from the same classifier as the counts above.