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App Imp

Workout and fitness apps

  1. Market

    Installs
    352.3M

    Across 10 of 15 apps we could match.

    • Home Workout: 302,630,798 installs
    • JustFit: 12,440,862 installs
    • FitOn Workouts & Fitness Plans: 10,411,535 installs
    • Fitness App: 9,530,364 installs
    • Muscle Monster Workout Planner: 7,624,559 installs
    • Fitbod: 4,796,165 installs
    • Gymverse: 3,914,253 installs
    • Playbook: 505,827 installs
    • Gymnadz: 396,178 installs
    • SmartGym: 37,833 installs
    • 86% leader share. Home Workout, by Google Play installs, across the 10 of 15 apps we could match
    • #20 Health & Fitness rank. Fitbod, top grossing, the best rank any app here holds
    • $9.99 median price. Lowest in-app price, median over the 14 apps that list one. 14 of 15 charge.
    • 10 of 14 recently updated. Updated in the 30 days before 2026-10-12

  2. Competition

    1. Workout for Women29 Sep532k ratings$29.99 to $49.99 a year
    2. Fitbod6 Oct287k ratings$79.99 to $95.99 a year
    3. FitOn Workouts & Fitness Plans2 Oct283k ratings$19.99 to $39.99
    4. JustFit15 Sep215k ratings$29.99 to $79.99 a year
    5. Gymverse27 Sep165k ratings$3.99 to $39.99
    6. Muscle Booster Workout Tracker9 Oct138k ratings$59.99 a year
    7. Home Workout24 Jul127k ratings$23.99 to $69.99 a year
    8. Playbook1 Oct37k ratings$14.99 to $99.99
    9. Fitness App2 Oct36k ratings$59.99 a year
    10. SmartGym16 Sep34k ratings$39.99 to $124.99 a year
    11. Centr23 Sep21k ratings$89.99 to $119.99 a year
    12. Muscle Monster Workout Planner8 Sep11k ratings$29.99 to $47.99 a year
    13. Daily Ab Workoutnot given9k ratings
    14. Gymnadz12 Jul6k ratings$164.99 a year
    15. NEOUJan 20252k ratings$34.99 to $99.99 a year

  3. Reviews

    What 5,681 reviews talk about, every star counted.

    1. Billing+2.4%14 of 15 apps
    2. Limits & caps+0.3%12 of 15 apps
    3. Wishlist−0.4%15 of 15 apps
    4. Support−0.4%12 of 15 apps
    5. Ads−0.6%12 of 15 apps
    6. Sync & data−0.8%11 of 15 apps
    7. Login & auth−2.0%13 of 15 apps
    8. UX−2.3%13 of 15 apps
    9. Performance−3.7%14 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new workout and fitness app?

15 apps compete here. They hold 352,288,374 installs on Google Play, counted across the 10 we could match. We hold 5,681 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do workout and fitness apps charge?

14 of the 15 apps we could check charge inside the app. Half of them start at $9.99 or less.

What do people search for when they want a workout and fitness app?

We scan 41 App Store storefronts. Typing Workout and fitness apps completes to “workout tracker” in 41 of them. Then “workout timer” in 41, “workoutdoors” in 35. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in workout and fitness apps?

1. Limits & caps: in 12 of 15 apps, 1.9% of reviews (1.6% in Health & Fitness apps). Counted from 5,681 reviews of every star on the 2026-10-12 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Workout and fitness apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,196 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.