Workout and fitness apps
Market
Installs371.2MAcross 12 of 20 apps we could match.
- Home Workout: 303,705,780 installs
- Planet Fitness: 21,197,560 installs
- JustFit: 12,526,164 installs
- FitOn Workouts & Fitness Plans: 10,451,961 installs
- Fitness App: 9,589,884 installs
- Fitbod: 4,875,261 installs
- FITTR: 3,971,936 installs
- Gymverse: 3,920,900 installs
- Playbook: 511,286 installs
- Gymnadz: 396,474 installs
- SmartGym: 39,147 installs
- One Fitness App: 29,266 installs
- 82% leader share. Home Workout, by Google Play installs, across the 12 of 20 apps we could match
- #20 Health & Fitness rank. Fitbod, top grossing, the best rank any app here holds
- $9.99 median price. Lowest in-app price, median over the 18 apps that list one. 18 of 20 charge.
- 15 of 20 recently updated. Updated in the 30 days before 2026-11-09
Competition
Planet Fitness2 Nov816k ratings$5.99
Workout for Women5 Nov532k ratings$29.99 to $49.99 a year
Fitbod5 Nov289k ratings$79.99 to $95.99 a year
FitOn Workouts & Fitness Plans2 Oct283k ratings$19.99 to $39.99
JustFit6 Nov216k ratings$29.99 to $79.99 a year
Gymverse5 Nov166k ratings$14.99 to $119.99
Muscle Booster Workout Tracker29 Oct139k ratings$59.99 a year
Home Workout21 Oct129k ratings$23.99 to $69.99 a year
Playbook5 Nov37k ratings$14.99 to $99.99
Fitness App25 Oct37k ratings$59.99 a year
SmartGym4 Nov35k ratings$39.99 to $124.99 a year
Sworkit Fitness & Wellness App26 Oct31k ratings$7.99 to $59.99 a year
Centr26 Oct21k ratings$119.99 to $152.99 a year
Muscle Monster Workout Planner13 Oct12k ratings$29.99 to $47.99 a year
Daily Ab Workout26 Jul9k ratings
Gymnadz12 Jul6k ratings$164.99 a year
FITTR27 Oct2k ratings$0.99 to $79.99
Emily Skye FIT8 Nov2k ratings$58.99 to $119.99 a year
One Fitness App7 Jul2k ratings$0.99 to $99.99
NEOUJan 20252k ratings$34.99 to $99.99 a year
Reviews
What 7,717 reviews talk about, every star counted.
- Limits & caps0.0%16 of 20 apps
- Billing−0.2%19 of 20 apps
- Support−0.7%17 of 20 apps
- Wishlist−0.8%20 of 20 apps
- Sync & data−0.8%13 of 20 apps
- Ads−1.0%15 of 20 apps
- Login & auth−1.3%18 of 20 apps
- Accuracy−1.5%11 of 20 apps
- UX−1.9%18 of 20 apps
- Performance−3.2%19 of 20 apps
withwithoutSearches
Position in Apple’s suggestions1510010203041CountriesWithfriendsno subscriptionranksvideostimermeal planautomatic progressionprogressive overloaddumbbellsWithoutequipmentTraffic
We have not priced this market’s searches yet.
Your test
Your 7 days are up
Where to launch. What a user costs. Every review.
- Where to launch
- What a user costs
- Every review, word for word
- Check any idea
€20 a month. Cancel any time. The counted page stays free either way.
Is there a market for a new workout and fitness app?
20 apps compete here. They hold 371,215,619 installs on Google Play, counted across the 12 we could match. We hold 7,717 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.
How much do workout and fitness apps charge?
18 of the 20 apps we could check charge inside the app. Half of them start at $9.99 or less.
What do people search for when they want a workout and fitness app?
We scan 41 App Store storefronts. Typing Workout and fitness apps completes to “workout tracker” in 41 of them. Then “workout timer” in 41, “workoutdoors” in 35. These are Apple’s own suggestions. They show what gets typed, not how often.
Cited: What RevenueCat measures across subscription apps
Their report has no category matching Workout and fitness apps apps, so only all-category figures are shown. A near-match would be a guess.
the median app barely grows; the tails are extreme
median MRR +5.3% YoY · top decile +306% · bottom decile contracting
the launch flood vs the incumbency moat
~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue
even top categories take over 100 days to reach $10k revenue
>100 days to the first $10k
RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.
How this is counted
We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 1,257 Health & Fitness apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.