Low carb recipes
Market
Installs46.2MAcross 5 of 13 apps we could match.
- HelloFresh: 18,118,824 installs
- Tasty: 17,579,615 installs
- Carb Manager: 7,113,499 installs
- Mealime Meal Plans & Recipes: 2,483,593 installs
- Green Chef: 934,453 installs
- 39% leader share. HelloFresh, by Google Play installs, across the 5 of 13 apps we could match
- #67 Food & Drink rank. Tasty, top grossing, the best rank any app here holds
- $6.74 median price. Lowest in-app price, median over the 4 apps that list one. 4 of 8 charge.
- 4 of 12 recently updated. Updated in the 30 days before 2026-10-19
Competition
Carb Manager28 May736k ratings$24.99 to $59.99 a year
Tasty8 Oct433k ratings$34.99 a year
HelloFresh14 Oct219k ratings
Mealime Meal Plans & Recipes2 Oct54k ratings$2.99
Keto Diet App & RecipesJul 202429k ratings$4.99 to $39.99
Green Chef14 Oct24k ratings
Keto Diet RecipesJan 20213k ratings$46.99 to $47.99 a year
Keto RecipesFeb 2021518 ratings
Low Carb Diet AppJan 202171 ratings
Low Carb Recipes & Keto DietFeb 202211 ratings
Low Carb Recipes & MealsJun 20241 ratings
Keto Recipes | Low Carb DietAug 20231 ratings
Weight Loss Recipes | LowCarbnot given0 ratings
Reviews
What 2,961 reviews talk about, every star counted.
- Billing+6.8%8 of 10 apps
- Wishlist+0.7%8 of 10 apps
- Sync & data+0.4%6 of 10 apps
- Accuracy−0.3%7 of 10 apps
- Ads−0.4%7 of 10 apps
- UX−1.5%8 of 10 apps
- Support−2.4%6 of 10 apps
- Login & auth−4.8%7 of 10 apps
- Performance−5.8%7 of 10 apps
We have not counted the wishes for this market yet.
Searches
Position in Apple’s suggestions1510010203041CountriesChecked. Nothing to show.
Google suggests no wishes for this term.
Traffic
Google Ads, United States, 27 September 2026.
Your test
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What to call it. Where to launch. What a user costs.
- What to call it
- Where to launch
- What a user costs
- Every review, word for word
No card. Nothing to cancel. The counted page stays free either way.
Is there a market for a new low carb recipes app?
13 apps compete here. They hold 46,229,984 installs on Google Play, counted across the 5 we could match. We hold 2,961 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.
How much do low carb recipes apps charge?
4 of the 8 apps we could check charge inside the app. Half of them start at $6.74 or less. 5 more apps have no price data yet.
What do people search for when they want a low carb recipes app?
We scan 41 App Store storefronts. Typing low carb recipes completes to “low carb recipes & meals” in 40 of them. Then “low carb recipes & keto diet” in 23, “easy keto: low carb recipes” in 23. These are Apple’s own suggestions. They show what gets typed, not how often.
What do users complain about most in low carb recipes apps?
1. Billing: in 8 of 10 apps, 28.4% of reviews (21.6% in Food & Drink apps); 2. Sync & data: in 6 of 10 apps, 0.8% of reviews (0.4% in Food & Drink apps). Counted from 2,961 reviews of every star on the 2026-10-19 snapshot, never estimated.
Cited: What RevenueCat measures across subscription apps
Their report has no category matching low carb recipes apps, so only all-category figures are shown. A near-match would be a guess.
the median app barely grows; the tails are extreme
median MRR +5.3% YoY · top decile +306% · bottom decile contracting
the launch flood vs the incumbency moat
~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue
even top categories take over 100 days to reach $10k revenue
>100 days to the first $10k
RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.
How this is counted
We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 630 Food & Drink apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.