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App Imp

Wedding

  1. Market

    Installs
    23.0M

    Across 6 of 12 apps we could match.

    • Dream Wedding Planner Game: 18,977,429 installs
    • POV: 1,289,958 installs
    • Wedding Countdown Widget: 1,266,085 installs
    • Joy Wedding Planner & Website: 1,070,602 installs
    • Azazie: 375,307 installs
    • Guestlist Wedding App: 4,063 installs
    • 83% leader share. Dream Wedding Planner Game, by Google Play installs, across the 6 of 12 apps we could match
    • #100 Photo & Video rank. POV, top grossing, the best rank any app here holds
    • $1.99 median price. Lowest in-app price, median over the 6 apps that list one. 6 of 10 charge.
    • 5 of 12 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. The Knot23 Sep222k ratings
    2. Zola2 Oct98k ratings$1.99 to $79.99
    3. Wedding Planner by WeddingWire11 Aug46k ratings
    4. Azazie17 Jul34k ratings
    5. Dream Wedding Planner GameFeb 202428k ratings$1.99 to $9.99
    6. POV21 Sep15k ratings$4.99 to $89.99
    7. Joy Wedding Planner & Website24 Aug9k ratings
    8. Wedding Planner ‎Aug 20244k ratings$0.99
    9. Wedding Countdown Widget19 Aug2k ratings$4.99 a year
    10. Wedding Seating Chart Planner2 Oct395 ratings$69.99 to $129.99 a year
    11. Wedding Planner & Invitations27 Sep13 ratings
    12. Guestlist Wedding App4 Aug12 ratings

  3. Reviews

    What 2,627 reviews talk about, every star counted.

    1. Wishlist+1.7%11 of 12 apps
    2. Performance+1.5%10 of 12 apps
    3. UX+1.0%9 of 12 apps
    4. Support+0.3%7 of 12 apps
    5. Login & auth−2.0%7 of 12 apps
    6. Ads−2.5%8 of 12 apps
    7. Billing−14.3%9 of 12 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new wedding app?

12 apps compete here. They hold 22,983,444 installs on Google Play, counted across the 6 we could match. We hold 2,627 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do wedding apps charge?

6 of the 10 apps we could check charge inside the app. Half of them start at $1.99 or less. 2 more apps have no price data yet.

What do people search for when they want a wedding app?

We scan 41 App Store storefronts. Typing wedding completes to “wedding planner” in 34 of them. Then “tulle - wedding film camera” in 31, “get this shot: wedding & party” in 31. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in wedding apps?

1. Wishlist: in 11 of 12 apps, 10.1% of reviews (8.4% in Lifestyle apps); 2. UX: in 9 of 12 apps, 4.9% of reviews (3.9% in Lifestyle apps). Counted from 2,627 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching wedding apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 679 Lifestyle apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.