Performance is at typical. Skip it
18% here · 25.9% in its market · 16.3% store-wide. Normal for the store.
Buffer: Plan & Schedule Posts
Buffer, Inc.
4.73star34,264 ratings
5 decisions.
Shares of this app’s 206 recent negative reviews.
Watch login & authelevated
10.2% here · 13.5% in its market · 7.5% store-wide.
Watch supportelevated
10.2% here · 10.2% in its market · 7.8% store-wide.
Skip UX, limits & caps and ads work
UX, Limits & caps, Ads all run at or below the store’s typical rate.
Protect billing
16.5% here · 19% in its market · 30.8% store-wide. Normal for the store.
Read those two together. Ratings are cumulative, reviews are recent. A 4.73star average beside 51% negative is the finding, not an error.
Ratings.
34,284 ratings · Apple’s own count, fetched daily
5star29,056
4star3,172
3star927
2star359
1star770
The market in numbers
All 11 panel members · 2026-09-02 snapshot.
| App | Ratings | Performance |
|---|---|---|
 Sling: Employee Scheduling App | 27,426 | 47.2% |
 OneUp: Social Media Scheduler | 15 | 40% |
 Planoly: Social Media Planner | 26,953 | 31.7% |
 Later: Social Media Scheduler | 2,512 | 28.4% |
 Meta Business Suite | 497,867 | 27.5% |
 Hootsuite - Social Media Tools | 34,295 | 26.8% |
 Smart Post: Social Scheduler | 425 | 23.3% |
 Buffer: Plan & Schedule Posts | 34,264 | 18% |
 Apphi: Social Media Scheduler | 3,496 | 16.9% |
 Bluesky Social | 13,692 | 16.2% |
 Publer: Social Media Tools | 24,817 | 14.3% |
Counted from real App Store reviews · 2026-09-02
How this is counted
Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. Shares are of this app’s own recent negative reviews; the market figure is its rivals with this app excluded. The graded words have fixed cutoffs against the store’s typical rate: elevated from 1.15, high from 2, extreme from 3.5 times it. The page says what is broken and how it compares, never how to fix it, and never whether this app can win.