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App Imp

Social media scheduling apps.

Login & auth runs in 11 of the 11 apps here — nobody on this shelf has fixed it.

11 apps · 3,317 reviews held · 1,996 negative · 2026-08-24 snapshot

68/100 opportunity

6 of 6 factors · not advice
Nobody's fixed it11 of 11 apps100
How far above typical31.1% vs 13.2% typical60
How angrystar1.8 · 620 reviews79
People in the market662,186 ratings61
Room to enterleader holds 75% of ratings25
Willingness to pay7 of 11 charge · $6.99 entry64

Mostly solved: ads. 11 of 11 apps run below the store’s typical rate on it — while 11 of 11 still carry login & auth complaints.

How this is scored

Weighted mean of the sub-scores, weights re-normalized over whatever is computable (nobody's fixed it 25 · how far above typical 20 · how angry 15 · people in the market 15 · room to enter 15 · willingness to pay 10). Fixed anchors map each count to 0–100: breadth and willingness-to-pay are straight shares; the gap’s heat tops out at 4times the store’s typical rate; anger scores star3 as 0 and star1.5 as 100; reach runs 104 to 107ratings on a log scale; room to enter is one minus the leader’s share of shelf ratings. A factor that cannot be counted is dropped and named — never imputed. The site’s one composite (#115, owner decision 2026-08-15); cited industry benchmarks are never blended in.

5 gaps.

01

Login & auth — unfixed in 11 of 11 apps

high · 31.1% of this shelf’s 1,996 negative reviews, against 13.2% typical store-wide, at 1.81star average anger.

What they said · 620 reviews
“Beta User — Horrible user experience. Developers do not care about people abusing their report systems, refuse to either hire more people or delegate the work correctly. The website is run by trolls who will spam your account if you say the wrong thing. Big accounts are allowed to brigade and harass other users without penalty. I think the devs just want to collect a check.”Bluesky Social · 1star · Aug 12, 2026
“Unexplained deduction — Hello Business Suite Support, I added money to my Business Suite account, and the amount initially reflected correctly in my balance. However, after some time, the money disappeared from my account even though I did not use or spend it. Could you please check my account and explain what happened to the funds and help me recover the missing amount? Thank you”Meta Business Suite · 1star · Aug 11, 2026
“Disappointment — Truly had such hope & glee for this app. The need for extremely personal information to access my account such as; social security, credit card, etc disgruntled me. I say this with much grace to my true feelings on the matter. RIP, cannot miss that which seeks what it does not deserve. LATHOM”Bluesky Social · 2star · Aug 8, 2026
How it compares
this shelf
31.1%
620 of 1,996
store-wide
13.2%
typical
breadth
100%
11 of 11 apps
02

UX — unfixed in 8 of 11 apps

elevated · 5.0% of this shelf’s 1,996 negative reviews, against 2.9% typical store-wide, at 2.34star average anger.

What they said · 100 reviews
“Hate the update!!! — Go back. Stuff isn’t working and it’s super confusing now. Not user friendly”Planoly: Social Media Planner · 1star · Aug 7, 2026
“tweaks — needs smoother integration with Instagram. The interface needs reorganizing and is slow at times, but overall gets the job done”Meta Business Suite · 3star · Jul 27, 2026
“Hard — Hard to use”Buffer: Plan & Schedule Posts · 2star · Jul 26, 2026
How it compares
this shelf
5.0%
100 of 1,996
store-wide
2.9%
typical
breadth
73%
8 of 11 apps
03

Performance — unfixed in 11 of 11 apps

elevated · 25.3% of this shelf’s 1,996 negative reviews, against 16.9% typical store-wide, at 1.85star average anger.

What they said · 504 reviews
“Lots of problems — Messages don’t come through, No notifications, lags, Limited photos (10), Cannot not post video and photos… then the kicker… limited 2200 characters or it won’t post on Instagram… You can post more photos just using instagram itself, you can post more photos on Facebook app itself… can’t access messages on your own Facebook page without Meta Business… also app crashes a lot, fre”Meta Business Suite · 2star · Aug 12, 2026
“It’s gotten better, but it’s still too buggy — I’m happy that this app has gotten progressively better but the amount of bugs and freezing that happens when trying to create posts is just infuriating. It’s also irritating that the audio available on Instagram itself for reels is not the same audio in this app.”Meta Business Suite · 2star · Aug 11, 2026
“Who is giving this app 4.7?? — This app is SO buggy, logs me out constantly and forces me to update more often than is reasonable for something that barely works. Does not post correctly when you instruct it to post to FB & IG together. Unfortunately we have no other choice other than to leave the hellscape that is Meta or use this terrible app. STOP LOGGING ME OUT.”Meta Business Suite · 2star · Aug 11, 2026
How it compares
this shelf
25.3%
504 of 1,996
store-wide
16.9%
typical
breadth
100%
11 of 11 apps
04

Sync & data — unfixed in 8 of 11 apps

elevated · 3.3% of this shelf’s 1,996 negative reviews, against 2.2% typical store-wide, at 1.66star average anger.

What they said · 65 reviews
“Notification automatic disappearing in iPhone — In iPhone notifications automatically disappear when open one notification then other’s notifications auto disappeared from notifications center kindly fix this”Meta Business Suite · 2star · Aug 11, 2026
“Unexplained deduction — Hello Business Suite Support, I added money to my Business Suite account, and the amount initially reflected correctly in my balance. However, after some time, the money disappeared from my account even though I did not use or spend it. Could you please check my account and explain what happened to the funds and help me recover the missing amount? Thank you”Meta Business Suite · 1star · Aug 11, 2026
“Avoid at all costs — I’ve used this app for over 5 years. I’m a social media manager so I have 4 social media accounts on this app. They hadn’t made any updates for over 3 years, a lot of features were outdated. They just did a huge update and it lost all of my draft posts that I’ve put months of work into for all of my accounts. Even before this, anytime I had an issue with a glitch on their site”Planoly: Social Media Planner · 1star · Aug 7, 2026
How it compares
this shelf
3.3%
65 of 1,996
store-wide
2.2%
typical
breadth
73%
8 of 11 apps
05

Support — unfixed in 10 of 11 apps

elevated · 12.3% of this shelf’s 1,996 negative reviews, against 9.2% typical store-wide, at 1.94star average anger.

What they said · 246 reviews
“No iPad support — The app currently runs in iphone mode on an iPad screen, which makes for a miserable experience.”Bluesky Social · 3star · Aug 12, 2026
“Unexplained deduction — Hello Business Suite Support, I added money to my Business Suite account, and the amount initially reflected correctly in my balance. However, after some time, the money disappeared from my account even though I did not use or spend it. Could you please check my account and explain what happened to the funds and help me recover the missing amount? Thank you”Meta Business Suite · 1star · Aug 11, 2026
“0/5 Doesn’t work. — You can’t enter the hours for your business. You enter them (manually because you can’t enter them all at once) and then click Done. It loads forever and never updates it. The end. Also, Facebook has been sending creepy automatic messages harassing people when they Like my page. It forced me to download this worthless app in order to turn that disgusting feature off. I did, b”Meta Business Suite · 1star · Aug 7, 2026
How it compares
this shelf
12.3%
246 of 1,996
store-wide
9.2%
typical
breadth
91%
10 of 11 apps

Is there a market for a new social media scheduling app?

11 apps compete on this shelf, holding 3,317 App Store reviews — and the widest unfixed complaint, login & auth, runs in 11 of 11 of them at 31.1% of negative reviews against 13.2% typical. Those are counts, not a verdict — the page shows what is unfixed, not whether to build.

What do users complain about most in social media scheduling apps?

1. Login & auth — in 11 of 11 apps, 31.1% of negative reviews; 2. UX — in 8 of 11 apps, 5% of negative reviews; 3. Performance — in 11 of 11 apps, 25.3% of negative reviews; 4. Sync & data — in 8 of 11 apps, 3.3% of negative reviews; 5. Support — in 10 of 11 apps, 12.3% of negative reviews.

How many social media scheduling app reviews did App Imp count?

3,317 US App Store reviews across 11 apps, 1,996 of them negative — counted on the 2026-08-24 snapshot, never estimated.

Searched on the App Store.

Apple’s own suggestions for social media scheduling apps terms, in their order.

employee scheduling appfree employee scheduling appsocial media plannersocial media schedulersocial scheduler appsocial media toolssocial scheduler by seosambapopular social media tools

Searched, but no app on this shelf says it in its name.

Who’s in it

All 11 apps counted on this shelf · 2026-08-24.

App
Meta Business Suite494,57216%8%27%4%
Hootsuite - Social Media Tools34,29537%8%26%4%
Buffer: Plan & Schedule Posts34,13937%5%20%2%
Sling: Employee Scheduling App27,4279%8%45%8%
Planoly: Social Media Planner26,94932%5%34%5%
Publer: Social Media Tools23,99121%—14%—
Bluesky Social13,66928%1%18%1%
Apphi: Social Media Scheduler3,49745%6%16%4%
Later: Social Media Scheduler2,50736%5%29%4%
Flick Social71644%—10%—
Smart Post: Social Scheduler42430%—27%—

Each cell: that app’s share of its own negative reviews. Bold from 1.15 times the store’s typical rate for that complaint, and only where an app holds 20+ negative reviews. Click a column to sort.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Apphi: Social Media Scheduler$2.99–$29.99 · 2 tiers7.2% of 124
Hootsuite - Social Media Tools$149–$149 · 1 tiers5.9% of 321
Planoly: Social Media Planner$10.99–$119.99 · 8 tiers5% of 222
Meta Business Suitefree1.7% of 240
Later: Social Media Scheduler$24.99–$449.99 · 9 tiers1.6% of 313
Buffer: Plan & Schedule Posts$5.99–$144.99 · 10 tiers0% of 206
Publer: Social Media Tools$2.99–$37.99 · 10 tiers0% of 28
Smart Post: Social Scheduler$6.99–$144.99 · 4 tiers0% of 30

What each one owns, where each is exposed

Hootsuite - Social Media Tools

Owns. Brand recognition, 34302 ratings, enterprise footprint

Exposed. 89% negative rate — highest in set; $149/mo single IAP tier alienates SMBs

Planoly: Social Media Planner

Owns. Visual grid planning, 26947 ratings

Exposed. 79% negative; undisclosed annual post limits mid-subscription; no IAP data available

Later: Social Media Scheduler

Owns. 9-tier pricing ladder ($24.99–$449.99), 2490 ratings

Exposed. 72% negative; login failures at signup; misleading free-tier framing

Meta Business Suite

Owns. Free, 483969 ratings, native Facebook/Instagram ad integration

Exposed. 69% negative; UX described as impenetrable; no scheduling reliability

Buffer: Plan & Schedule Posts

Owns. 57% negative (near baseline), 33797 ratings, $5.99–$144.99 range

Exposed. Wishlist and UX complaints still elevated; opportunity for sharper reliability positioning

Publer: Social Media Tools

Owns. Lowest negative rate at 31%, 22374 ratings, $5.99–$38.99 range

Exposed. Lifetime-deal bait-and-switch anger; feature removal post-purchase erodes trust

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library
How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly — nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A shelf rate is pooled across every app here; the store rate is the same count across 12,122 apps. A complaint is only called a gap when at least half the shelf carries it and at least 20 reviews are behind it — a problem concentrated in one app is that app’s bug.