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Paired: Couples & Relationship

Better Half Limited

4.73star206,922 ratings

LifestyleRelationship apps market$14.99–$74.99 · 8 tiers4.9M installs
Paired: Couples & Relationship, App Store screenshot
Paired: Couples & Relationship, App Store screenshot
Paired: Couples & Relationship, App Store screenshot
Paired: Couples & Relationship, App Store screenshot

4 decisions.

Shares of this app’s 147 recent negative reviews.

Investigate limits & caps firstextreme

6.8% here · 6% in its market · 1.9% store-wide.

Watch billingelevated

58.5% here · 48.4% in its market · 30.8% store-wide.

Accuracy is at typical. Skip it

1.4% here · 1.3% in its market · 1.5% store-wide. Normal for the store.

n = 2. Too thin to act on. We recount weekly.

Protect UX, performance, ads, login & auth and support

UX, Performance, Ads, Login & auth, Support all run well below the store’s typical rate.

n = 23. Too thin to act on. We recount weekly.

The market in numbers

All 12 panel members · 2026-09-02 snapshot.

AppRatingsLimits & caps
Couple360-Relationship App3,11714.3%
Cozy Couples: Relationship App44,26912.9%
Couple Joy - Relationship App37,20610.6%
SumOne: For Relationships18,47510.3%
Paired: Couples & Relationship206,9226.8%
CoupleGrow - Relationship App6,4416.4%
Evergreen: Relationship Growth54,3734.8%
Candle: Couples & Relationship10,5801.5%
Lasting: Marriage & Couples24,9660%
My Love - Relationship Counter997,9310%
Love Nudge18,3860%
Pookie: Couple Widgets + Games1,1580%

Counted from real App Store reviews · 2026-09-02

How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. Shares are of this app’s own recent negative reviews; the market figure is its rivals with this app excluded. The graded words have fixed cutoffs against the store’s typical rate: elevated from 1.15, high from 2, extreme from 3.5 times it. The page says what is broken and how it compares, never how to fix it, and never whether this app can win.