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App Imp

Relationship apps

  1. Market

    Installs
    18.6M

    Across 8 of 18 apps we could match.

    • SumOne: 6,916,895 installs
    • Paired: 4,923,932 installs
    • Couple Joy: 4,637,821 installs
    • Candle: 804,785 installs
    • Cozy Couples: 530,463 installs
    • Evergreen: 463,192 installs
    • CoupleGrow: 243,583 installs
    • Pookie: 38,062 installs
    • 37% leader share. SumOne, by Google Play installs, across the 8 of 18 apps we could match
    • #62 Lifestyle rank. Paired, top grossing, the best rank any app here holds
    • $2.49 median price. Lowest in-app price, median over the 12 apps that list one. 12 of 12 charge.
    • 8 of 15 recently updated. Updated in the 30 days before 2026-10-26

  2. Competition

    1. My LoveMay 20231.1M ratings$0.99
    2. Paired23 Oct210k ratings$39.99 to $74.99 a year
    3. Evergreen5 Sep55k ratings$9.99 to $69.99
    4. Cozy Couples23 Oct46k ratings$2.99 to $39.99
    5. Couple Joy5 Oct40k ratings$0.99 to $39.99
    6. LastingFeb 202525k ratings$11.99 to $89.99
    7. SumOne24 Oct19k ratings$29.99 a year
    8. Love NudgeJul 202418k ratings$9.99
    9. Candle21 Oct12k ratings$39.99 to $49.99 a year
    10. CoupleGrowDec 20256k ratings$9.99 to $74.99
    11. Couple360-Relationship App28 Aug3k ratings$29.99 a year
    12. Pookie24 Oct1k ratings$29.99 to $34.99 a year
    13. Flourity18 Oct7 ratings
    14. Pebbles19 Sep3 ratings
    15. Bond19 Oct2 ratings
    16. Comminxynot given1 ratings
    17. Loveloopnot given0 ratings
    18. Lublunot given0 ratings

  3. Reviews

    What 3,551 reviews talk about, every star counted.

    1. Wishlist+4.2%12 of 14 apps
    2. Limits & caps+0.5%9 of 14 apps
    3. UX−2.1%11 of 14 apps
    4. Login & auth−2.6%10 of 14 apps
    5. Support−3.0%8 of 14 apps
    6. Ads−3.6%8 of 14 apps
    7. Billing−4.0%12 of 14 apps
    8. Performance−6.8%12 of 14 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new relationship app?

18 apps compete here. They hold 18,558,733 installs on Google Play, counted across the 8 we could match. We hold 3,551 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do relationship apps charge?

12 of the 12 apps we could check charge inside the app. Half of them start at $2.49 or less. 6 more apps have no price data yet.

What do people search for when they want a relationship app?

We scan 41 App Store storefronts. Typing Relationship apps completes to “bondly relationship tips” in 37 of them. Then “lovevow: relationship journal” in 37, “candle: couples & relationship” in 31. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in relationship apps?

1. Wishlist: in 12 of 14 apps, 12.6% of reviews (8.4% in Lifestyle apps); 2. Limits & caps: in 9 of 14 apps, 2.8% of reviews (2.3% in Lifestyle apps). Counted from 3,551 reviews of every star on the 2026-10-26 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Relationship apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 726 Lifestyle apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.