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Relationship apps.

11 apps · 2,547 reviews held · 607 negative · 2026-09-02 snapshot

The market’s shape

2.7star
How angry
24%
Negative reviews
30%
Room to enter
11 of 11
Willingness to pay

Mostly solved: ads. 9 of 10 apps run below the store’s typical rate on it, while 7 of 11 still carry limits & caps complaints.

3 gaps.

Shares of this market’s 607 negative reviews.

Limits & capshigh

6.1% vs 1.9% typical store-wide.

Counted in 37 reviews · 7 of 11 apps · 2.7star mean

What they said · 3 of 37
  • Paired: Couples & Relationship3star· Aug 6, 2026

    Was better before — The free version used to do games, more topics, less repetitive questions, and even more quizzes than just the beginning and end of months ones. I also don’t believe streaks should be broken or have frozen used when it’s not the free users fault they don’t have premium. Some people just want a routine that allows for the relationship to continue to grow without having to spend

  • Cozy Couples: Relationship App1star· Aug 4, 2026

    Downgrade — Nah everything behind a paywall now 💔 use to be able to see old entries. Now my high-fives too 💔 next thing you know the pet is going to be locked up too. Smh.

  • Cozy Couples: Relationship App1star· Jul 31, 2026

    It's alright — So me and my partner got this app because we thought it was all cutesy, we saw it on tiktok and it is. Love the music, love the vibes but we are not interested in buying plus which leads us to a few issues. First, the games can only be played once, to get enough stars to buy a game it takes DAYS. It is way too much time and effort for what can be considered a minigame. The notes and

Named problems · 1
  • Core feature locked behind the paywall6 of 37

Billingelevated

51.1% vs 30.8% typical store-wide.

Counted in 310 reviews · 10 of 11 apps · 2.8star mean

What they said · 3 of 310
  • Cozy Couples: Relationship App2star· Aug 30, 2026

    Cool game but pay walls are wack — This game is pretty decent and I like how passive it is. I’d even spend money on it if it wasn’t a subscription. $40 a year for a relationship app is CRAZY. Subscriptions are getting way out of hand

  • Couple Joy - Relationship App3star· Aug 23, 2026

    Wish I could purchase features permanently — The app at its base is great although not too much to do for the free version there’s a great taste for what you can experience in the full paid subscription to the app. However my only gripe is that it is subscription based to access all the features. I’d much prefer a one time payment that allows me to have full access once paid and never have to pay

  • Candle: Couples & Relationship1star· Aug 20, 2026

    Got charged $45 when I thought I had the free version. — If I had known I was going to have to pay for the app, I wouldn’t have downloaded. I was told it would be free. Now I have my iCloud locked because I’m not paying the $45 for an app. So no longer am I able to update ANYTHING on my phone.

Named problems · 4
  • Price judged too high for the value37 of 310
  • Trial converted without clear consent27 of 310
  • Cancellation blocked or broken9 of 310
  • Charge the user never authorised7 of 310

Login & authelevated

9.1% vs 7.5% typical store-wide.

Counted in 55 reviews · 9 of 11 apps · 2.1star mean

What they said · 3 of 55
  • CoupleGrow - Relationship App3star· Aug 11, 2026

    Log in — Won’t even let you sign up or log in through Apple ID or email. Update: they fixed the log In issue! And even emailed me about it. I want to try the app, but there’s an instant pay wall.. wish there was a free trial, just to see what it’s about

  • Couple Joy - Relationship App3star· Aug 7, 2026

    Wish I could use it — It says someone else is using my email and I couldn't sign in

  • Cozy Couples: Relationship App3star· Aug 4, 2026

    its ok!! — i really like the app as a whole! it gives me and my partner very good opportunities for communicating our emotions, but my only issue is i get stuck on loading screens for a very long time. ive tried basically everything, turning my phone on and off, deleting the app, closing the tab all to no avail. i couldnt even sign in with my own email and had to use my backup because i kept getti

Also counted

ThemeOf 607 negatives
  • Performance59 · 9.7% · 10 apps
  • Support47 · 7.7% · 7 apps
  • Ads23 · 3.8% · 7 apps
  • UX19 · 3.1% · 8 apps
  • Accuracy8 · 1.3% · 6 apps
  • Sync & data4 · 0.7% · 3 apps

The tick marks the store-typical rate. A review can mention more than one theme, so these sum past 100%.

Is anyone looking for this?

What Apple and Google complete after relationship apps, in their order.

App Store
best dating apps for relationshipscouple widgetsrelationship growthrelationship trackerrelationship counterrelationship games for couplesrelationship questionsrelationship

Marked App Store phrases are searched, but no app in this market says them in its name.

Potential customers

People the apps here do not serve, and what they asked for.

  • Wants lesstoo many features 22

Counted in 1 to 4 star reviews. The small numbers are how many reviews named each thing. What they wrote is in the free trial.

Who’s in it

All 11 apps counted in this market · 2026-09-02.

CoupleGrow - Relationship App is the biggest app here that has stopped shipping. Last update 9 months ago, at 242,257 installs.

Installs are Google's own count, captured 2026-09-06. 6 of 11 apps have an Android listing we could match. A dash means we could not pair the two stores, not that the app is absent from Play. Amber marks an app that has not shipped in over 90 days, the 90th percentile across every market we hold.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Paired: Couples & Relationship$14.99–$74.99 · 8 tiers19.8% of 147
Cozy Couples: Relationship App$1.99–$39.99 · 8 tiers12.9% of 70
CoupleGrow - Relationship App$3.99–$74.99 · 10 tiers11.5% of 78
Evergreen: Relationship Growth$9.99–$69.99 · 7 tiers9.7% of 62
Couple Joy - Relationship App$0.99–$39.99 · 7 tiers8.5% of 47
Candle: Couples & Relationship$0.99–$49.99 · 9 tiers6% of 67
My Love - Relationship Counter$1.99–$1.99 · 1 tiers0% of 26
Lasting: Marriage & Couples$11.99–$89.99 · 8 tiers0% of 35
SumOne: For Relationships$1.99–$29.99 · 9 tiers0% of 39
Love Nudge$9.99–$9.99 · 1 tiers0% of 25
Pookie: Couple Widgets + Games$0.99–$34.99 · 6 tiers0% of 11

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library

Is there a market for a new relationship app?

11 apps compete on this shelf, holding 2,547 App Store reviews. And the widest unfixed complaint, limits & caps, runs in 7 of 11 of them at 6.1% of negative reviews against 1.9% typical. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

What do users complain about most in relationship apps?

1. Limits & caps: in 7 of 11 apps, 6.1% of negative reviews; 2. Billing: in 10 of 11 apps, 51.1% of negative reviews; 3. Login & auth: in 9 of 11 apps, 9.1% of negative reviews.

How many relationship app reviews did App Imp count?

2,547 US App Store reviews across 11 apps, 607 of them negative. Counted on the 2026-09-02 snapshot, never estimated.

How markets are ranked

We give each market a mark out of 100 for seven things (nobody's fixed it 20 · above the norm 15 · how angry 10 · room to build 15 · room to enter 15 · getting bigger 20 · willingness to pay 5). Then we multiply the marks together. We do not average them.

Averaging lets a market hide one bad problem behind good numbers. Multiplying means one bad mark pulls the whole score down. That is the point. A market you cannot win is still a market you cannot win, however badly it is served.

Each mark has a fixed rule. Nobody’s fixed it and willingness to pay are plain shares. Above the norm maxes out at 4 times the store’s usual rate. How angry runs from star3.0 down to star1.5. Room to enter is what the biggest app does not own. Getting bigger hits 100 at 10% growth. Room to build is different. It is a sweet spot, not a size. A market can be too small to live on, or too big to break into.

If we cannot count something, we leave it out. We never guess it. The score only sorts this list. Every other number you see on a market is counted.

How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A market rate is pooled across every app here; the store rate is the same count across 12,728 apps. A complaint is only called a gap when at least half the market carries it, at least 20 reviews are behind it, and the market’s rate is elevated above the store’s, the same cutoff used everywhere on this site, because a problem concentrated in one app is that app’s bug, and a problem every app on the store shares is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated. The anger axis is counted either way: mean star of the reviews carrying each theme, from the same classifier as the counts above.