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App Imp

Habit tracker app

  1. Market

    Installs
    52.3M

    Across 10 of 16 apps we could match.

    • Fabulous: 27,793,580 installs
    • Finch: 16,414,954 installs
    • Productive: 3,208,937 installs
    • Routine Planner, Habit Tracker: 2,237,552 installs
    • Habit Tracker: 755,277 installs
    • Way of Life: 741,899 installs
    • Habit Rabbit: 632,631 installs
    • everyday: 237,695 installs
    • Atoms: 227,209 installs
    • Strides: 645 installs
    • 53% leader share. Fabulous, by Google Play installs, across the 10 of 16 apps we could match
    • #13 Health & Fitness rank. Finch, top grossing, the best rank any app here holds
    • $4.99 median price. Lowest in-app price, median over the 13 apps that list one. 13 of 15 charge.
    • 10 of 16 recently updated. Updated in the 30 days before 2026-10-12

  2. Competition

    1. Finch10 Oct763k ratings$5.99 to $69.99
    2. Habit Tracker9 Oct148k ratings$7.99 a year
    3. Productive19 Mar91k ratings$19.99 to $79.99 a year
    4. Fabulous28 Sep89k ratings$49.99 to $59.99 a year
    5. Strides6 Oct19k ratings$4.99 to $149.99
    6. Routine Planner, Habit Tracker8 Oct18k ratings$24.00 to $39.49 a year
    7. Do Habits12 Sep17k ratings$19.99 to $99.99 a year
    8. Grit9 Oct16k ratings$12.99 to $29.99 a year
    9. Atoms16 Feb11k ratings$39.99 a year
    10. Habit RabbitNov 20259k ratings$1.99 to $59.99
    11. Way of Life2 Oct5k ratings$4.99 to $29.99
    12. everyday25 Sep5k ratings$29.99 a year
    13. Habit Tracker11 May3k ratings
    14. Onrise25 Aug3k ratings
    15. Habit Tracker5 Oct2k ratings$5.99 to $24.99 a year
    16. Simple Habit Tracker app21 Aug1 ratings

  3. Reviews

    What 6,674 reviews talk about, every star counted.

    1. Billing+6.9%15 of 15 apps
    2. Ads+1.9%15 of 15 apps
    3. Wishlist+1.0%15 of 15 apps
    4. Support+0.6%15 of 15 apps
    5. Limits & caps+0.5%15 of 15 apps
    6. UX−0.3%15 of 15 apps
    7. Sync & data−0.4%14 of 15 apps
    8. Accuracy−0.5%9 of 15 apps
    9. Login & auth−3.7%15 of 15 apps
    10. Performance−4.3%15 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new habit tracker app?

16 apps compete here. They hold 52,250,379 installs on Google Play, counted across the 10 we could match. We hold 6,674 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do habit tracker apps charge?

13 of the 15 apps we could check charge inside the app. Half of them start at $4.99 or less. 1 more app has no price data yet.

What do people search for when they want a habit tracker app?

We scan 41 App Store storefronts. Typing habit tracker app completes to “habit tracker: filiy” in 40 of them. Then “habit tracker: identity first” in 40, “habit tracker app |” in 37. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in habit tracker apps?

1. Billing: in 15 of 15 apps, 29% of reviews (22.1% in Productivity apps); 2. Ads: in 15 of 15 apps, 5.8% of reviews (3.9% in Productivity apps); 3. Limits & caps: in 15 of 15 apps, 3.1% of reviews (2.6% in Productivity apps). Counted from 6,674 reviews of every star on the 2026-10-12 snapshot, never estimated.

Cited: What RevenueCat measures for Health & Fitness apps

  • highest install LTV of any category

    $1.21

  • duration mix sold skews annual

    68% of subscriptions sold are annual

  • renewal rates by plan

    weekly 54% (top-3 of 11) · monthly 57% · annual 25% (mid-table)

  • second-highest refund rate (2025 edition)

    4.71%

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 803 Productivity apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.