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App Imp

Accounting apps

  1. Market

    Installs
    2423.1M

    Across 5 of 18 apps we could match.

    • Microsoft Excel: 2,409,191,500 installs
    • Intuit QuickBooks for Business: 9,062,949 installs
    • Spending Tracker: 4,670,782 installs
    • Addictive Accounting: 116,781 installs
    • Becker’s CPA Exam Review: 86,170 installs
    • 99% leader share. Microsoft Excel, by Google Play installs, across the 5 of 18 apps we could match
    • #4 Business rank. Intuit QuickBooks for Business, top grossing, the best rank any app here holds
    • $6.49 median price. Lowest in-app price, median over the 12 apps that list one. 12 of 13 charge.
    • 7 of 18 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Microsoft Excel5 Oct1.5M ratings$6.99 to $129.99
    2. Intuit QuickBooks for Business30 Sep270k ratings$9.99 to $124.99
    3. Spending Tracker22 Aug19k ratings$2.99
    4. Checkbook22 May14k ratings$7.99 to $9.99 a year
    5. Becker’s CPA Exam Review24 Jul12k ratings
    6. Accounting App1 Oct5k ratings$179.99 a year
    7. Accounting・Bookkeeping Taxnote29 Sep1k ratings$4.99 to $29.99
    8. Book Keeper AccountingSep 20251k ratings$12.99 to $209.99 a year
    9. Addictive AccountingJun 20241k ratings$4.99
    10. Small Business Accounting25 Sep546 ratings$49.99 a year
    11. EasyBooks26 Sep320 ratings$9.99 to $14.99
    12. Accounting FlashcardsAug 2025103 ratings$2.99 to $9.99
    13. AccountingAug 202577 ratings
    14. Accounting19 Aug59 ratings
    15. Accounting Quiz GameSep 202551 ratings
    16. Basics Of AccountingAug 20162 ratings
    17. YNAB30 Sep0 ratings$14.99 to $109.00
    18. Double Entry31 Aug0 ratings

  3. Reviews

    What 3,307 reviews talk about, every star counted.

    1. Performance+5.6%14 of 16 apps
    2. UX+4.2%13 of 16 apps
    3. Sync & data+2.5%9 of 16 apps
    4. Wishlist+1.0%16 of 16 apps
    5. Login & auth+0.7%8 of 16 apps
    6. Support+0.6%12 of 16 apps
    7. Limits & caps−0.5%9 of 16 apps
    8. Billing−2.7%14 of 16 apps
    9. Ads−4.8%9 of 16 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new accounting app?

18 apps compete here. They hold 2,423,128,182 installs on Google Play, counted across the 5 we could match. We hold 3,307 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do accounting apps charge?

12 of the 13 apps we could check charge inside the app. Half of them start at $6.49 or less. 5 more apps have no price data yet.

What do people search for when they want an accounting app?

We scan 41 App Store storefronts. Typing Accounting apps completes to “patterson accounting” in 39 of them. Then “accounting terms” in 33, “accounting - debits & credits” in 31. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in accounting apps?

1. Performance: in 14 of 16 apps, 18.1% of reviews (12.5% in all apps); 2. UX: in 13 of 16 apps, 8.1% of reviews (3.9% in all apps); 3. Sync & data: in 9 of 16 apps, 3.1% of reviews (0.6% in all apps). Counted from 3,307 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Accounting apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 14,808 apps on the store, since no one group holds most of these apps. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.