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App Imp

Debt payoff app

  1. Market

    Installs
    20.5M

    Across 10 of 20 apps we could match.

    • Rocket Money: 14,650,219 installs
    • EveryDollar: 4,632,315 installs
    • Debt Payoff Planner & Tracker: 782,426 installs
    • Debbie: 223,780 installs
    • Changed: 118,643 installs
    • Gauss: 47,070 installs
    • Ditch: 46,022 installs
    • Debt Payoff Box: 24,796 installs
    • DebtWise: 159 installs
    • Saldar: 1 installs
    • 71% leader share. Rocket Money, by Google Play installs, across the 10 of 20 apps we could match
    • #3 Finance rank. Rocket Money, top grossing, the best rank any app here holds
    • $6.99 median price. Lowest in-app price, median over the 9 apps that list one. 9 of 14 charge.
    • 13 of 20 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Rocket Money29 Sep396k ratings$2.99 to $11.99
    2. EveryDollar4 Oct84k ratings$79.99 to $129.99 a year
    3. Debbie3 Sep17k ratings
    4. PocketGuard29 Sep8k ratings$74.99 a year
    5. Changed29 Sep6k ratings
    6. Gauss30 Sep4k ratings
    7. Ditch23 Sep3k ratings$5.99 to $89.99
    8. Clerkie Payoff Debt Bills FeesNov 20233k ratings
    9. Debt Payoff Box23 Sep2k ratings$9.99
    10. Debt SnowballApr 20231k ratings$6.99
    11. Debt Free26 Sep1k ratings$9.99 a year
    12. Debt Payoff AssistantSep 2017136 ratings
    13. Debt Descent3 Oct7 ratings
    14. Toffee3 Oct4 ratings
    15. DebtWise24 Jul1 ratings
    16. Saldar30 Sep1 ratings
    17. Card Debt Payoff Calculator4 Aug1 ratings
    18. Debt Master Payoff PlannerOct 20251 ratings
    19. Debt Payoff Planner & Tracker26 Sep0 ratings$27.99 to $41.99 a year
    20. YNAB30 Sep0 ratings$14.99 to $109.00

  3. Reviews

    What 4,671 reviews talk about, every star counted.

    1. Billing+7.3%14 of 14 apps
    2. Wishlist+2.8%13 of 14 apps
    3. UX+2.6%12 of 14 apps
    4. Sync & data+1.4%8 of 14 apps
    5. Accuracy+0.6%10 of 14 apps
    6. Ads+0.3%12 of 14 apps
    7. Limits & caps−0.5%9 of 14 apps
    8. Performance−3.5%13 of 14 apps
    9. Login & auth−4.7%12 of 14 apps
    10. Support−5.1%12 of 14 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new debt payoff app?

20 apps compete here. They hold 20,525,431 installs on Google Play, counted across the 10 we could match. We hold 4,671 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do debt payoff apps charge?

9 of the 14 apps we could check charge inside the app. Half of them start at $6.99 or less. 6 more apps have no price data yet.

What do people search for when they want a debt payoff app?

We scan 41 App Store storefronts. Typing debt payoff app completes to “debt payoff assistant” in 41 of them. Then “debt payoff planner & tracker” in 40, “debt payoff box: snowball plan” in 40. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in debt payoff apps?

1. Billing: in 14 of 14 apps, 32.4% of reviews (25.1% in Finance apps); 2. Wishlist: in 13 of 14 apps, 9.7% of reviews (6.9% in Finance apps); 3. UX: in 12 of 14 apps, 6.9% of reviews (4.3% in Finance apps); 4. Sync & data: in 8 of 14 apps, 2.2% of reviews (0.8% in Finance apps); 5. Accuracy: in 10 of 14 apps, 1.6% of reviews (1% in Finance apps). Counted from 4,671 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching debt payoff app apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.