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App Imp

Envelope budgeting app

  1. Market

    Installs
    4.8M

    Across 8 of 22 apps we could match.

    • EveryDollar: 4,632,315 installs
    • Qube Money: 45,579 installs
    • RealBudget: 39,117 installs
    • Fleur: 31,421 installs
    • Buddy: 4,092 installs
    • Envelope: 2,392 installs
    • Weekly: 622 installs
    • Jars: 117 installs
    • 97% leader share. EveryDollar, by Google Play installs, across the 8 of 22 apps we could match
    • #6 Finance rank. YNAB, top grossing, the best rank any app here holds
    • $6.49 median price. Lowest in-app price, median over the 10 apps that list one. 10 of 12 charge.
    • 13 of 21 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. EveryDollar4 Oct84k ratings$79.99 to $129.99 a year
    2. Goodbudget Budget Planner14 Sep13k ratings$49.99 to $79.99 a year
    3. Fleur2 Oct13k ratings$29.99 to $39.99 a year
    4. Buddy28 Sep10k ratings$4.99 to $49.99
    5. Weekly4 Oct4k ratings$47.99 to $79.99 a year
    6. Budget Bestie28 Sep3k ratings$49.99 to $69.99 a year
    7. Expense Keep8 Sep2k ratings$19.99
    8. Qube Money2 Sep2k ratings
    9. Envy30 Sep824 ratings$8.99
    10. Envelope12 Sep392 ratings
    11. RealBudget22 Jul138 ratings$1.99 to $9.99
    12. Envelope Budget App2 Oct27 ratings
    13. Jarsnot given2 ratings
    14. Budget Envelope12 Mar1 ratings
    15. Pockets27 Sep1 ratings
    16. YNAB30 Sep0 ratings$14.99 to $109.00
    17. chestnut23 Aug0 ratings
    18. Cashvelope25 Sep0 ratings
    19. ZappExpense11 Jul0 ratings
    20. Budget Envelope Planner9 Jul0 ratings
    21. TheBudget16 Jul0 ratings
    22. Foldz9 Apr0 ratings

  3. Reviews

    What 3,875 reviews talk about, every star counted.

    1. Wishlist+5.7%13 of 14 apps
    2. UX+4.7%12 of 14 apps
    3. Sync & data+1.0%8 of 14 apps
    4. Limits & caps+0.6%11 of 14 apps
    5. Accuracy0.0%7 of 14 apps
    6. Billing−0.5%13 of 14 apps
    7. Ads−0.6%11 of 14 apps
    8. Performance−4.1%12 of 14 apps
    9. Support−5.0%13 of 14 apps
    10. Login & auth−6.0%10 of 14 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new envelope budgeting app?

22 apps compete here. They hold 4,755,655 installs on Google Play, counted across the 8 we could match. We hold 3,875 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do envelope budgeting apps charge?

10 of the 12 apps we could check charge inside the app. Half of them start at $6.49 or less. 10 more apps have no price data yet.

What do people search for when they want an envelope budgeting app?

We scan 41 App Store storefronts. Typing envelope budgeting app completes to “realbudget: envelope budgeting” in 40 of them. Then “cashvelope: envelope budgeting” in 32, “4grosze - envelope budgeting” in 29. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in envelope budgeting apps?

1. Wishlist: in 13 of 14 apps, 12.6% of reviews (6.9% in Finance apps); 2. UX: in 12 of 14 apps, 9% of reviews (4.3% in Finance apps); 3. Sync & data: in 8 of 14 apps, 1.8% of reviews (0.8% in Finance apps); 4. Limits & caps: in 11 of 14 apps, 1.7% of reviews (1.1% in Finance apps). Counted from 3,875 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching envelope budgeting app apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.