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App Imp

Relationship apps

  1. Market

    Installs
    20.4M

    Across 8 of 16 apps we could match.

    • SumOne: 6,883,493 installs
    • Paired: 4,899,687 installs
    • Couple Joy: 4,510,007 installs
    • Love Nudge: 2,126,488 installs
    • Candle: 743,727 installs
    • Cozy Couples: 523,385 installs
    • Evergreen: 462,033 installs
    • CoupleGrow: 242,765 installs
    • 34% leader share. SumOne, by Google Play installs, across the 8 of 16 apps we could match
    • #56 Lifestyle rank. Paired, top grossing, the best rank any app here holds
    • $1.99 median price. Lowest in-app price, median over the 13 apps that list one. 13 of 13 charge.
    • 7 of 16 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. My LoveMay 20231.0M ratings$1.99
    2. Paired28 Sep208k ratings$39.99 to $74.99 a year
    3. Evergreen5 Sep55k ratings$9.99 to $69.99
    4. Cozy Couples29 Sep46k ratings$1.99 to $39.99
    5. Couple Joy27 Jul38k ratings$0.99 to $39.99
    6. LastingFeb 202525k ratings$11.99 to $89.99
    7. SumOne4 Oct19k ratings$29.99 a year
    8. Love NudgeJul 202418k ratings$9.99
    9. Couples games3 Apr12k ratings$5.49 to $9.99
    10. Candle23 Sep11k ratings$39.99 to $49.99 a year
    11. CoupleGrowDec 20256k ratings$3.99 to $74.99
    12. Couple360-Relationship App28 Aug3k ratings$29.99 a year
    13. Pookie30 Aug1k ratings$29.99 to $34.99 a year
    14. Flourity21 Sep7 ratings
    15. Pebbles19 Sep2 ratings
    16. Bond22 Aug2 ratings

  3. Reviews

    What 3,275 reviews talk about, every star counted.

    1. Wishlist+4.8%13 of 15 apps
    2. Limits & caps+0.9%9 of 15 apps
    3. UX−1.9%11 of 15 apps
    4. Billing−2.4%13 of 15 apps
    5. Login & auth−2.5%10 of 15 apps
    6. Support−2.9%9 of 15 apps
    7. Ads−2.9%9 of 15 apps
    8. Performance−6.6%13 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 25 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new relationship app?

16 apps compete here. They hold 20,391,585 installs on Google Play, counted across the 8 we could match. We hold 3,275 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do relationship apps charge?

13 of the 13 apps we could check charge inside the app. Half of them start at $1.99 or less. 3 more apps have no price data yet.

What do people search for when they want a relationship app?

We scan 41 App Store storefronts. Typing Relationship apps completes to “candle: couples & relationship” in 32 of them. Then “relationship counter” in 26, “hinge: dating & relationships” in 24. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in relationship apps?

1. Wishlist: in 13 of 15 apps, 13.2% of reviews (8.4% in Lifestyle apps); 2. Limits & caps: in 9 of 15 apps, 2.8% of reviews (1.9% in Lifestyle apps). Counted from 3,275 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Relationship apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 679 Lifestyle apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.