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App Imp

Design tools

  1. Market

    Installs
    793.2M

    Across 5 of 17 apps we could match.

    • Canva AI Photo & Video Editor: 778,847,696 installs
    • Concepts: 7,522,141 installs
    • Figma: 6,807,325 installs
    • FLYP: 2,751 installs
    • Valley Design Tools: 564 installs
    • 98% leader share. Canva AI Photo & Video Editor, by Google Play installs, across the 5 of 17 apps we could match
    • #1 Graphics & Design rank. Cricut Design Space, top grossing, the best rank any app here holds
    • $4.49 median price. Lowest in-app price, median over the 12 apps that list one. 13 of 14 charge.
    • 11 of 17 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Canva AI Photo & Video Editor1 Oct3.6M ratings$119.99 to $143.99 a year
    2. Cricut Design Space29 Sep746k ratings$0.99 to $129.99
    3. AI Logo Maker7 Sep101k ratings$39.99 a year
    4. Concepts30 Sep27k ratings$29.99 a year
    5. Figma30 Sep21k ratings
    6. Logo Maker28 Sep18k ratings$39.99 a year
    7. Graphic Design & Logo Creator.29 Sep15k ratings$59.99 to $99.99 a year
    8. 3D modeling31 Aug15k ratings$34.99 to $39.99 a year
    9. Linearity Curve Graphic Design28 Sep14k ratings$39.00 to $119.99 a year
    10. Logo Maker, Design Creator.23 Sep8k ratings$29.99 to $49.99 a year
    11. Design Lab30 Sep6k ratings$39.99 a year
    12. FLYP5 Oct3k ratings$99.99 a year
    13. DekoApr 20252k ratings$29.99 to $99.99 a year
    14. Fashion Design Sketch ToolsMay 2025573 ratings$4.99 to $29.99
    15. Fashion Design20 May6 ratings
    16. Gorilla Design ToolsAug 20183 ratings
    17. Valley Design Tools27 Aug1 ratings

  3. Reviews

    What 4,524 reviews talk about, every star counted.

    1. Performance+2.9%14 of 15 apps
    2. UX+1.7%14 of 15 apps
    3. Limits & caps+0.7%14 of 15 apps
    4. Login & auth+0.4%10 of 15 apps
    5. Wishlist+0.2%14 of 15 apps
    6. Support+0.2%12 of 15 apps
    7. Ads−9.7%12 of 15 apps
    8. Billing−11.1%14 of 15 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new design tool?

17 apps compete here. They hold 793,180,477 installs on Google Play, counted across the 5 we could match. We hold 4,524 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do design tools charge?

13 of the 14 apps we could check charge inside the app. Half of them start at $4.49 or less. 3 more apps have no price data yet.

What do people search for when they want a design tool?

We scan 41 App Store storefronts. Typing Design tools completes to “gorilla design tools” in 40 of them. Then “valley design tools” in 36, “color palette - design tools” in 15. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in design tools?

1. Performance: in 14 of 15 apps, 13.5% of reviews (10.6% in Graphics & Design apps); 2. UX: in 14 of 15 apps, 5.4% of reviews (3.7% in Graphics & Design apps); 3. Limits & caps: in 14 of 15 apps, 4.1% of reviews (3.4% in Graphics & Design apps); 4. Login & auth: in 10 of 15 apps, 2% of reviews (1.6% in Graphics & Design apps). Counted from 4,524 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Design tools apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 347 Graphics & Design apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.