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App Imp

Subscription tracker app

  1. Market

    Installs
    17.1M

    Across 5 of 23 apps we could match.

    • Rocket Money: 14,650,219 installs
    • NerdWallet: 2,303,188 installs
    • SubPilot: 106,694 installs
    • MonoBoost Cancel Subscriptions: 46,780 installs
    • SubFind: 2,915 installs
    • 86% leader share. Rocket Money, by Google Play installs, across the 5 of 23 apps we could match
    • #3 Finance rank. Rocket Money, top grossing, the best rank any app here holds
    • $2.99 median price. Lowest in-app price, median over the 8 apps that list one. 8 of 10 charge.
    • 9 of 20 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Rocket Money29 Sep396k ratings$2.99 to $11.99
    2. NerdWallet30 Sep125k ratings
    3. BobbyDec 20258k ratings$0.99 to $2.99
    4. PocketGuard29 Sep8k ratings$74.99 a year
    5. MonoBoost Cancel Subscriptions2 Oct6k ratings$99.99 a year
    6. SubPilot18 Sep5k ratings$4.99 to $99.99
    7. Subscription Manager16 May2k ratings$9.99 a year
    8. Subscription TrackerOct 2022258 ratings$2.99
    9. Subscription & Bills26 Sep191 ratings
    10. Subscription Manager18 Aug126 ratings$19.99 a year
    11. Subonot given76 ratings
    12. Subscription Trackerㅤ21 Sep45 ratings
    13. Subscription Tracker19 May18 ratings
    14. SubFind28 Jun18 ratings
    15. Subscription Tracker12 May13 ratings
    16. Subtle26 Sep5 ratings
    17. Subscription Tracker27 Apr4 ratings
    18. Subvia Subscription Trackernot given2 ratings
    19. Subscription Trackernot given2 ratings
    20. Reminder29 Sep2 ratings
    21. Subscription ManagerJul 20250 ratings
    22. SubSynk21 May0 ratings
    23. Postpone1 Aug0 ratings

  3. Reviews

    What 3,081 reviews talk about, every star counted.

    1. Billing+22.5%16 of 16 apps
    2. Wishlist+2.2%11 of 16 apps
    3. Ads+1.2%9 of 16 apps
    4. Sync & data+1.2%8 of 16 apps
    5. UX+0.3%13 of 16 apps
    6. Login & auth−3.2%9 of 16 apps
    7. Performance−3.6%11 of 16 apps
    8. Support−5.8%10 of 16 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new subscription tracker app?

23 apps compete here. They hold 17,109,796 installs on Google Play, counted across the 5 we could match. We hold 3,081 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do subscription tracker apps charge?

8 of the 10 apps we could check charge inside the app. Half of them start at $2.99 or less. 13 more apps have no price data yet.

What do people search for when they want a subscription tracker app?

We scan 41 App Store storefronts. Typing subscription tracker app completes to “cancel subscription & tracker” in 40 of them. Then “subsy - subscription tracker” in 40, “subscription tracker: 99subs” in 37. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in subscription tracker apps?

1. Billing: in 16 of 16 apps, 47.6% of reviews (25.1% in Finance apps); 2. Wishlist: in 11 of 16 apps, 9.1% of reviews (6.9% in Finance apps); 3. Ads: in 9 of 16 apps, 3.6% of reviews (2.4% in Finance apps); 4. Sync & data: in 8 of 16 apps, 2% of reviews (0.8% in Finance apps). Counted from 3,081 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching subscription tracker app apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.