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App Imp

Social media scheduling apps

  1. Market

    Installs
    228.7M

    Across 14 of 16 apps we could match.

    • Meta Business Suite: 191,591,032 installs
    • Bluesky Social: 15,425,416 installs
    • Hootsuite: 6,323,934 installs
    • Buffer: 3,814,367 installs
    • Planoly: 3,288,219 installs
    • Publer: 2,915,392 installs
    • Sling: 1,970,458 installs
    • Plann: 1,224,596 installs
    • Apphi: 1,050,838 installs
    • Setmore Appointment Scheduling: 720,266 installs
    • SocialSchedules: 139,890 installs
    • Flick Social: 93,132 installs
    • Smart Post: 81,269 installs
    • OneUp: 21,849 installs
    • 84% leader share. Meta Business Suite, by Google Play installs, across the 14 of 16 apps we could match
    • $6.99 median price. Lowest in-app price, median over the 9 apps that list one. 9 of 14 charge.
    • 10 of 16 recently updated. Updated in the 30 days before 2026-10-19

  2. Competition

    1. Meta Business Suite14 Oct507k ratings
    2. Buffer8 Oct35k ratings$144.99 a year
    3. Hootsuite28 Sep34k ratings$149.00
    4. Sling9 Sep27k ratings
    5. Planoly27 Sep27k ratings$10.99 to $119.99
    6. Publer15 Oct27k ratings$5.99 to $37.99
    7. Plann28 Apr16k ratings$3.99 to $149.99
    8. Bluesky Social16 Oct14k ratings
    9. Setmore Appointment Scheduling10 Oct9k ratings$107.99 a year
    10. Apphi10 Aug3k ratings$2.99 to $29.99
    11. Later16 Oct3k ratings$24.99 to $449.99
    12. SocialSchedules3 Sep806 ratings
    13. Flick SocialSep 2024716 ratings
    14. Smart Post18 Oct425 ratings$66.99 to $144.99 a year
    15. OneUp2 Oct16 ratings
    16. Planly1 May0 ratings

  3. Reviews

    What 4,658 reviews talk about, every star counted.

    1. Performance+6.8%15 of 15 apps
    2. Login & auth+4.7%15 of 15 apps
    3. Support+2.5%15 of 15 apps
    4. Wishlist+1.9%14 of 15 apps
    5. UX+0.9%13 of 15 apps
    6. Limits & caps+0.1%13 of 15 apps
    7. Ads−7.4%9 of 15 apps
    8. Billing−8.1%15 of 15 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new social media scheduling app?

16 apps compete here. They hold 228,660,658 installs on Google Play, counted across the 14 we could match. We hold 4,658 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do social media scheduling apps charge?

9 of the 14 apps we could check charge inside the app. Half of them start at $6.99 or less. 2 more apps have no price data yet.

What do people search for when they want a social media scheduling app?

We scan 41 App Store storefronts. Typing social media scheduling apps completes to “planoly: social media planner” in 41 of them. Then “hopper hq social media planner” in 41, “planable: social media planner” in 41. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in social media scheduling apps?

1. Performance: in 15 of 15 apps, 19.3% of reviews (12.5% in all apps); 2. Wishlist: in 14 of 15 apps, 9.9% of reviews (8% in all apps); 3. Login & auth: in 15 of 15 apps, 9.6% of reviews (4.9% in all apps); 4. Support: in 15 of 15 apps, 8% of reviews (5.5% in all apps); 5. UX: in 13 of 15 apps, 4.8% of reviews (3.9% in all apps). Counted from 4,658 reviews of every star on the 2026-10-19 snapshot, never estimated.

Cited: What RevenueCat measures for Business apps

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 15,628 apps on the store, since no one group holds most of these apps. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.