Investigate login & auth firsthigh
22.5% here · 11.3% in its market · 7.5% store-wide.
E*TRADE: Invest. Trade. Save.
ETRADE FINANCIAL
4.72star380,780 ratings
5 decisions.
Shares of this app’s 253 recent negative reviews.
Watch UXelevated
8.3% here · 8.7% in its market · 4.9% store-wide.
Watch supportelevated
10.3% here · 11.5% in its market · 7.8% store-wide.
Watch performanceelevated
19.8% here · 15.6% in its market · 16.3% store-wide.
Protect limits & caps, accuracy and billing
Limits & caps, Accuracy, Billing all run well below the store’s typical rate.
n = 47. Too thin to act on. We recount weekly.
Read those two together. Ratings are cumulative, reviews are recent. A 4.72star average beside 74% negative is the finding, not an error.
Ratings.
380,784 ratings · Apple’s own count, fetched daily
5star322,728
4star34,825
3star9,304
2star3,185
1star10,742
The market in numbers
All 12 panel members · 2026-09-02 snapshot.
| App | Ratings | Login & auth |
|---|---|---|
 Vanguard: Save, Invest, Retire | 177,432 | 27.7% |
 E*TRADE: Invest. Trade. Save. | 380,780 | 22.5% |
 Fidelity Investments | 3,299,459 | 17.7% |
 Schwab Mobile | 1,210,670 | 13.1% |
 Coinbase: Buy Crypto & Stocks | 1,797,175 | 11.1% |
 Robinhood: Trading & Investing | 4,826,735 | 11.1% |
 SoFi: Bank, Invest & Crypto | 385,473 | 9.6% |
 Webull: Investing & Trading | 340,859 | 7.5% |
 Acorns: Save & Invest Money | 958,020 | 7.4% |
 Alinea: Automated Investing | 114,595 | 4.1% |
 Investing.com: Stock Market | 37,843 | 1.2% |
 Stocks | 871,001 | 0% |
Counted from real App Store reviews · 2026-09-02
How this is counted
Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. Shares are of this app’s own recent negative reviews; the market figure is its rivals with this app excluded. The graded words have fixed cutoffs against the store’s typical rate: elevated from 1.15, high from 2, extreme from 3.5 times it. The page says what is broken and how it compares, never how to fix it, and never whether this app can win.