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App Imp

Investing apps.

12 apps · 6,333 reviews held · 3,223 negative · 2026-09-02 snapshot

The market’s shape

2.0star
How angry
51%
Negative reviews
62%
Room to enter
2 of 12
Willingness to pay

Mostly solved: ads. 11 of 12 apps run below the store’s typical rate on it, while 11 of 12 still carry support complaints.

3 gaps.

Shares of this market’s 3,223 negative reviews.

Supportelevated

13.1% vs 7.8% typical store-wide.

Counted in 422 reviews · 11 of 12 apps · 2.0star mean

What they said · 3 of 422
  • Cash App1star· Sep 4, 2026

    Closing accounts for no reason — I recently got my account closed for trying to verify my identity. It told me I violated their terms of service but won’t tell me what I did? I never did anything wrong, this account was just for friends and family, workstudy checks too. I looked online and see other people complaining about their accounts being closed for no reason also. No help from support whats

  • Cash App1star· Sep 3, 2026

    Refund — Customer service is practically useless even with plenty of confirmation to confirm the money was refunded.

  • Acorns: Save & Invest Money1star· Sep 2, 2026

    Whatever update you guys did SUCKS — I can’t get into my account all of a sudden and I haven’t changed my login information in years. Everything I’ve tried has not worked. And I can’t even contact support without logging in!! Every time I put in my email it says there’s no account connected with that email, but I still get your emails AND you sure as hell keep taking money from my account each mon

UXelevated

7.8% vs 4.9% typical store-wide.

Counted in 252 reviews · 12 of 12 apps · 2.1star mean

What they said · 3 of 252
  • Schwab Mobile1star· Sep 4, 2026

    Lack of support for older ios — Removing support for older ios, which was released in late 2023 is ridiculous and just lazy forced obsolescence. Phones need to be supported for longer than that. But great, now the buttons are circles. Unless there are legitimate improvements, I don’t want to buy wasteful new phones and have the UI constantly made less functional. Some navigation is very poor, with

  • Schwab Mobile2star· Sep 4, 2026

    New Transaction History View — Echoing the other recent reviews. The new layout that hides transactions and running balance is really bad.

  • Schwab Mobile1star· Sep 3, 2026

    Layout update — New layout for investor checking is terrible for those who have been used to the previous layout. What was the point in changing where transaction and balances are located in the line item and going from a bold, black font that was easily readable to a light gray font that is completely lost to the user?

Login & authelevated

10.7% vs 7.5% typical store-wide.

Counted in 344 reviews · 11 of 12 apps · 1.6star mean

What they said · 3 of 344
  • Cash App1star· Sep 4, 2026

    Closing accounts for no reason — I recently got my account closed for trying to verify my identity. It told me I violated their terms of service but won’t tell me what I did? I never did anything wrong, this account was just for friends and family, workstudy checks too. I looked online and see other people complaining about their accounts being closed for no reason also. No help from support whats

  • Schwab Mobile2star· Sep 4, 2026

    Ambiguous Alert Messages — When the app sends an Alert Message such as there is a ACH withdrawal from the account, it only provides the amount that was withdrawn, without showing the company name who withdrew the funds. Other banks’ app will include the name of the company without logging in and checking the transaction history.

  • Cash App2star· Sep 3, 2026

    not letting me in — i can’t log in it take me right to the turn on notifications please fit this for me

Also counted

ThemeOf 3,223 negatives
  • Billing838 · 26.0% · 12 apps
  • Performance461 · 14.3% · 12 apps
  • Ads121 · 3.8% · 12 apps
  • Limits & caps42 · 1.3% · 11 apps
  • Accuracy40 · 1.2% · 10 apps
  • Sync & data8 · 0.2% · 6 apps

The tick marks the store-typical rate. A review can mention more than one theme, so these sum past 100%.

Is anyone looking for this?

What Apple and Google complete after investing apps, in their order.

Who they're for
teensteenagerskidsbeginnerscatholics16 year olds17 year olds13 year olds
Google
investing appsinvesting apps for beginnersinvesting apps for teensinvesting apps in indiainvesting apps australiainvesting apps for kidsinvesting apps ukinvesting apps canada
App Store
automated investingbuy cryptoinvesting app for teenagersinvesting for beginnersinvesting for teensinvesting.comstock market simulatorstock market tracker

Marked App Store phrases are searched, but no app in this market says them in its name. Audiences are what Apple and Google complete after “investing for” and “investing app for” and “investing apps for”, with the query stripped.

Potential customers

People the apps here do not serve, and what they asked for.

  • Wants lesstoo many features 16 · just a basic one 6 · it used to be simpler 419

Counted in 1 to 4 star reviews. The small numbers are how many reviews named each thing. What they wrote is in the free trial.

Who’s in it

All 12 apps counted in this market · 2026-09-02.

Installs are Google's own count, captured 2026-09-06. 3 of 12 apps have an Android listing we could match. A dash means we could not pair the two stores, not that the app is absent from Play.

What they charge, and what it costs them

Prices from Apple’s public pages; the share counts payment-mechanics language only.

AppMoney complaints
Alinea: Automated Investingfree11.1% of 170
Acorns: Save & Invest Moneyfree5% of 244
Stocksfree3.5% of 144
Coinbase: Buy Crypto & Stocksfree1.8% of 171
Cash Appfree1.7% of 465
Schwab Mobilefree1.1% of 282
SoFi: Bank, Invest & Cryptofree1.1% of 282
Webull: Investing & Trading$1.99–$29.99 · 10 tiers0% of 240
Investing.com: Stock Market$16.99–$539.99 · 8 tiers0% of 161

Browse the apps behind these counts

Every app we count, with the complaint it runs furthest above the store’s typical rate.

Open the app library

Is there a market for a new investing app?

12 apps compete on this shelf, holding 6,333 App Store reviews. And the widest unfixed complaint, support, runs in 11 of 12 of them at 13.1% of negative reviews against 7.8% typical. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

What do users complain about most in investing apps?

1. Support: in 11 of 12 apps, 13.1% of negative reviews; 2. UX: in 12 of 12 apps, 7.8% of negative reviews; 3. Login & auth: in 11 of 12 apps, 10.7% of negative reviews.

How many investing app reviews did App Imp count?

6,333 US App Store reviews across 12 apps, 3,223 of them negative. Counted on the 2026-09-02 snapshot, never estimated.

How markets are ranked

We give each market a mark out of 100 for seven things (nobody's fixed it 20 · above the norm 15 · how angry 10 · room to build 15 · room to enter 15 · getting bigger 20 · willingness to pay 5). Then we multiply the marks together. We do not average them.

Averaging lets a market hide one bad problem behind good numbers. Multiplying means one bad mark pulls the whole score down. That is the point. A market you cannot win is still a market you cannot win, however badly it is served.

Each mark has a fixed rule. Nobody’s fixed it and willingness to pay are plain shares. Above the norm maxes out at 4 times the store’s usual rate. How angry runs from star3.0 down to star1.5. Room to enter is what the biggest app does not own. Getting bigger hits 100 at 10% growth. Room to build is different. It is a sweet spot, not a size. A market can be too small to live on, or too big to break into.

If we cannot count something, we leave it out. We never guess it. The score only sorts this list. Every other number you see on a market is counted.

How this is counted

Every number is arithmetic over the reviews we hold, re-counted weekly: nothing modelled, nothing scored. Themes come from a frozen pattern classifier rather than a model reading reviews, so the same review always lands in the same bucket. A market rate is pooled across every app here; the store rate is the same count across 12,728 apps. A complaint is only called a gap when at least half the market carries it, at least 20 reviews are behind it, and the market’s rate is elevated above the store’s, the same cutoff used everywhere on this site, because a problem concentrated in one app is that app’s bug, and a problem every app on the store shares is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated. The anger axis is counted either way: mean star of the reviews carrying each theme, from the same classifier as the counts above.