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App Imp

Lead qualification and sales CRM apps

  1. Market

    Installs
    5.7M

    Across 11 of 16 apps we could match.

    • Zoho CRM: 1,986,999 installs
    • LinkedIn Sales Navigator: 1,882,074 installs
    • Quo (formerly OpenPhone): 764,303 installs
    • Lead Connector: 356,424 installs
    • Insightly CRM: 192,457 installs
    • Dynamics 365 Sales: 192,223 installs
    • Freshsales: 95,717 installs
    • CDK Modern Retail CRM: 88,122 installs
    • SPOTIO | #1 Field Sales App: 58,117 installs
    • Salesmate: 25,813 installs
    • Close CRM: 14,443 installs
    • 35% leader share. Zoho CRM, by Google Play installs, across the 11 of 16 apps we could match
    • #56 Business rank. Quo (formerly OpenPhone), top grossing, the best rank any app here holds
    • $25.49 median price. Lowest in-app price, median over the 4 apps that list one. 4 of 11 charge.
    • 12 of 16 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. LinkedIn Sales Navigator8 May52k ratings$79.99 to $959.99
    2. Quo (formerly OpenPhone)29 Sep11k ratings$21.00 to $64.99
    3. Lead Connector30 Sep4k ratings
    4. Zoho CRM22 Sep3k ratings$169.99 to $479.99 a year
    5. Dynamics 365 Sales23 Jul847 ratings
    6. Narvata27 Sep786 ratings$29.99 a year
    7. Salesmate28 Sep631 ratings
    8. Freshsales23 Jun523 ratings
    9. SPOTIO | #1 Field Sales App10 Sep325 ratings
    10. CDK Modern Retail CRM17 Jun306 ratings
    11. Insightly CRM2 Oct293 ratings
    12. Nutshell1 Oct85 ratings
    13. GoDial Auto Dialer Mobile CRM28 Sep55 ratings
    14. Pipeline11 Sep53 ratings
    15. Close CRM17 Sep51 ratings
    16. Sage Sales Management25 Sep25 ratings

  3. Reviews

    What 1,944 reviews talk about, every star counted.

    1. Performance+4.9%15 of 16 apps
    2. Wishlist+1.8%12 of 16 apps
    3. Support+1.7%14 of 16 apps
    4. UX+1.4%15 of 16 apps
    5. Sync & data+0.7%11 of 16 apps
    6. Limits & caps+0.4%9 of 16 apps
    7. Billing−3.1%13 of 16 apps
    8. Login & auth−3.6%14 of 16 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new lead qualification and sales crm app?

16 apps compete here. They hold 5,656,692 installs on Google Play, counted across the 11 we could match. We hold 1,944 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do lead qualification and sales crm apps charge?

4 of the 11 apps we could check charge inside the app. Half of them start at $25.49 or less. 5 more apps have no price data yet.

What do people search for when they want a lead qualification and sales crm app?

We scan 41 App Store storefronts. Typing Lead qualification and sales CRM apps completes to “automate sales crm” in 31 of them. Then “axsar sales crm” in 30, “leadplotter route & sales crm” in 29. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in lead qualification and sales crm apps?

1. Performance: in 15 of 16 apps, 21% of reviews (16.1% in Business apps); 2. Support: in 14 of 16 apps, 10.7% of reviews (9% in Business apps); 3. Wishlist: in 12 of 16 apps, 10.1% of reviews (8.3% in Business apps); 4. UX: in 15 of 16 apps, 6.6% of reviews (5.2% in Business apps); 5. Sync & data: in 11 of 16 apps, 1.4% of reviews (0.7% in Business apps). Counted from 1,944 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Lead qualification and sales CRM apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 794 Business apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.