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App Imp

Couples budgeting app

  1. Market

    Installs
    6.0M

    Across 6 of 14 apps we could match.

    • EveryDollar: 4,632,315 installs
    • Monarch: 964,621 installs
    • Honeydue: 366,142 installs
    • Couples Budget Tracker: 80,461 installs
    • Buddy: 4,092 installs
    • Halfway: 1,708 installs
    • 77% leader share. EveryDollar, by Google Play installs, across the 6 of 14 apps we could match
    • #6 Finance rank. YNAB, top grossing, the best rank any app here holds
    • $5.99 median price. Lowest in-app price, median over the 8 apps that list one. 8 of 8 charge.
    • 9 of 14 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Monarch30 Sep113k ratings$99.99 to $199.99 a year
    2. EveryDollar4 Oct84k ratings$79.99 to $129.99 a year
    3. Goodbudget Budget Planner14 Sep13k ratings$49.99 to $79.99 a year
    4. Honeydue1 Oct10k ratings$0.99 to $9.99
    5. Buddy28 Sep10k ratings$4.99 to $49.99
    6. Budget Bestie28 Sep3k ratings$49.99 to $69.99 a year
    7. Tandem17 Aug743 ratings$47.99 to $119.99 a year
    8. Couples Budget Tracker3 Oct29 ratings
    9. Halfway4 Oct14 ratings
    10. Hearth22 Aug6 ratings
    11. ThirdWheelFeb 20253 ratings
    12. BudgetPair25 Jun3 ratings
    13. Halfsies27 Mar2 ratings
    14. YNAB30 Sep0 ratings$14.99 to $109.00

  3. Reviews

    What 3,703 reviews talk about, every star counted.

    1. Wishlist+6.5%10 of 13 apps
    2. UX+5.3%10 of 13 apps
    3. Billing+1.3%9 of 13 apps
    4. Limits & caps+0.7%8 of 13 apps
    5. Accuracy+0.3%7 of 13 apps
    6. Ads−0.5%8 of 13 apps
    7. Performance−0.6%10 of 13 apps
    8. Support−2.2%10 of 13 apps
    9. Login & auth−5.1%8 of 13 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203036
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new couples budgeting app?

14 apps compete here. They hold 6,049,339 installs on Google Play, counted across the 6 we could match. We hold 3,703 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do couples budgeting apps charge?

8 of the 8 apps we could check charge inside the app. Half of them start at $5.99 or less. 6 more apps have no price data yet.

What do people search for when they want a couples budgeting app?

We scan 36 App Store storefronts. Typing couples budgeting app completes to “halfway: couples budgeting” in 28 of them. Then “thirdwheel: couples budgeting” in 22, “halfway: couples budgeting app” in 6. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in couples budgeting apps?

1. Wishlist: in 10 of 13 apps, 13.4% of reviews (6.9% in Finance apps); 2. UX: in 10 of 13 apps, 9.6% of reviews (4.3% in Finance apps); 3. Limits & caps: in 8 of 13 apps, 1.8% of reviews (1.1% in Finance apps); 4. Accuracy: in 7 of 13 apps, 1.3% of reviews (1% in Finance apps). Counted from 3,703 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching couples budgeting app apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.