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App Imp

Lead qualification and sales CRM apps

  1. Market

    Installs
    8.3M

    Across 12 of 18 apps we could match.

    • HubSpot: 2,612,238 installs
    • Zoho CRM: 2,001,393 installs
    • LinkedIn Sales Navigator: 1,897,954 installs
    • Quo (formerly OpenPhone): 771,726 installs
    • Lead Connector: 365,446 installs
    • Dynamics 365 Sales: 195,006 installs
    • Insightly CRM: 192,506 installs
    • Freshsales: 96,008 installs
    • CDK Modern Retail CRM: 88,638 installs
    • SPOTIO | #1 Field Sales App: 58,439 installs
    • Salesmate: 25,895 installs
    • Close CRM: 14,769 installs
    • 31% leader share. HubSpot, by Google Play installs, across the 12 of 18 apps we could match
    • #52 Business rank. Quo (formerly OpenPhone), top grossing, the best rank any app here holds
    • $25.49 median price. Lowest in-app price, median over the 4 apps that list one. 4 of 13 charge.
    • 12 of 17 recently updated. Updated in the 30 days before 2026-10-26

  2. Competition

    1. LinkedIn Sales Navigator8 May52k ratings$79.99 to $959.99
    2. HubSpot23 Oct16k ratings
    3. Quo (formerly OpenPhone)23 Oct11k ratings$21.00 to $64.99
    4. Lead Connector21 Oct4k ratings
    5. Zoho CRM22 Oct3k ratings$169.99 to $479.99 a year
    6. Dynamics 365 Sales23 Jul863 ratings
    7. Narvata19 Oct788 ratings$29.99 a year
    8. Salesmate17 Oct632 ratings
    9. Freshsales21 Oct522 ratings
    10. SPOTIO | #1 Field Sales App23 Oct325 ratings
    11. CDK Modern Retail CRM17 Jun308 ratings
    12. 1st Sales Lead Retrievalnot given303 ratings
    13. Insightly CRM2 Oct293 ratings
    14. Nutshell24 Oct87 ratings
    15. GoDial Auto Dialer Mobile CRM28 Sep60 ratings
    16. Pipeline11 Sep54 ratings
    17. Close CRM16 Oct52 ratings
    18. Sage Sales Management25 Sep25 ratings

  3. Reviews

    What 2,366 reviews talk about, every star counted.

    1. Performance+4.5%16 of 17 apps
    2. Wishlist+2.2%13 of 17 apps
    3. Support+1.1%15 of 17 apps
    4. UX+1.1%16 of 17 apps
    5. Limits & caps+0.5%10 of 17 apps
    6. Sync & data+0.5%12 of 17 apps
    7. Login & auth−3.3%15 of 17 apps
    8. Billing−4.3%14 of 17 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new lead qualification and sales crm app?

18 apps compete here. They hold 8,320,018 installs on Google Play, counted across the 12 we could match. We hold 2,366 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do lead qualification and sales crm apps charge?

4 of the 13 apps we could check charge inside the app. Half of them start at $25.49 or less. 5 more apps have no price data yet.

What do people search for when they want a lead qualification and sales crm app?

We scan 41 App Store storefronts. Typing Lead qualification and sales CRM apps completes to “automate sales crm” in 31 of them. Then “axsar sales crm” in 30, “field sales crm – simplydepo” in 28. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in lead qualification and sales crm apps?

1. Performance: in 16 of 17 apps, 20.5% of reviews (16% in Business apps); 2. Wishlist: in 13 of 17 apps, 10.4% of reviews (8.2% in Business apps); 3. UX: in 16 of 17 apps, 6.3% of reviews (5.2% in Business apps); 4. Limits & caps: in 10 of 17 apps, 1.4% of reviews (0.9% in Business apps); 5. Sync & data: in 12 of 17 apps, 1.2% of reviews (0.7% in Business apps). Counted from 2,366 reviews of every star on the 2026-10-26 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Lead qualification and sales CRM apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 825 Business apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.