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App Imp

Budgeting apps

  1. Market

    Installs
    22.8M

    Across 8 of 13 apps we could match.

    • Rocket Money: 14,650,219 installs
    • EveryDollar: 4,632,315 installs
    • NerdWallet: 2,303,188 installs
    • Monarch: 964,621 installs
    • Budgeting App: 230,972 installs
    • Fleur: 31,421 installs
    • Buddy: 4,092 installs
    • Weekly: 622 installs
    • 64% leader share. Rocket Money, by Google Play installs, across the 8 of 13 apps we could match
    • #3 Finance rank. Rocket Money, top grossing, the best rank any app here holds
    • $5.99 median price. Lowest in-app price, median over the 11 apps that list one. 11 of 12 charge.
    • 12 of 13 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Rocket Money29 Sep396k ratings$2.99 to $11.99
    2. NerdWallet30 Sep125k ratings
    3. Monarch30 Sep113k ratings$99.99 to $199.99 a year
    4. EveryDollar4 Oct84k ratings$79.99 to $129.99 a year
    5. Copilot17 Sep31k ratings$95.00 a year
    6. Budget app2 Sep16k ratings$6.99 a year
    7. Goodbudget Budget Planner14 Sep13k ratings$49.99 to $79.99 a year
    8. Fleur2 Oct13k ratings$29.99 to $39.99 a year
    9. Buddy28 Sep10k ratings$4.99 to $49.99
    10. Weekly4 Oct4k ratings$47.99 to $79.99 a year
    11. Budget Bestie28 Sep3k ratings$49.99 to $69.99 a year
    12. Budgeting App25 Sep82 ratings
    13. YNAB30 Sep0 ratings$14.99 to $109.00

  3. Reviews

    What 6,046 reviews talk about, every star counted.

    1. Billing+5.6%13 of 13 apps
    2. UX+3.7%13 of 13 apps
    3. Wishlist+3.3%13 of 13 apps
    4. Sync & data+0.8%10 of 13 apps
    5. Accuracy+0.5%11 of 13 apps
    6. Ads+0.4%12 of 13 apps
    7. Limits & caps+0.2%13 of 13 apps
    8. Performance−3.6%12 of 13 apps
    9. Support−5.0%12 of 13 apps
    10. Login & auth−5.0%11 of 13 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new budgeting app?

13 apps compete here. They hold 22,817,450 installs on Google Play, counted across the 8 we could match. We hold 6,046 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do budgeting apps charge?

11 of the 12 apps we could check charge inside the app. Half of them start at $5.99 or less. 1 more app has no price data yet.

What do people search for when they want a budgeting app?

We scan 41 App Store storefronts. Typing Budgeting apps completes to “christmas family budgeting” in 41 of them. Then “budgeting app - spend tracker” in 37, “budgeting monitor” in 37. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in budgeting apps?

1. Billing: in 13 of 13 apps, 30.7% of reviews (25.1% in Finance apps); 2. Wishlist: in 13 of 13 apps, 10.2% of reviews (6.9% in Finance apps); 3. UX: in 13 of 13 apps, 8% of reviews (4.3% in Finance apps); 4. Ads: in 12 of 13 apps, 2.8% of reviews (2.4% in Finance apps); 5. Sync & data: in 10 of 13 apps, 1.6% of reviews (0.8% in Finance apps). Counted from 6,046 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Budgeting apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap.