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App Imp

Investing apps

  1. Market

    Installs
    291.5M

    Across 12 of 15 apps we could match.

    • Cash App: 145,003,052 installs
    • Coinbase: 59,546,459 installs
    • Robinhood: 27,963,554 installs
    • Webull: 17,044,950 installs
    • Acorns: 13,493,435 installs
    • Fidelity Investments: 9,950,738 installs
    • SoFi: 7,291,509 installs
    • Schwab Mobile: 5,226,047 installs
    • E*TRADE: 4,813,236 installs
    • Autopilot: 1,043,716 installs
    • Bloom: 76,658 installs
    • Vanguard: 3,955 installs
    • 50% leader share. Cash App, by Google Play installs, across the 12 of 15 apps we could match
    • #20 Finance rank. Webull, top grossing, the best rank any app here holds
    • $9.49 median price. Lowest in-app price, median over the 2 apps that list one. 2 of 15 charge.
    • 14 of 15 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Cash App1 Oct8.7M ratings
    2. Robinhood1 Oct4.9M ratings
    3. Fidelity Investments24 Sep3.3M ratings
    4. Coinbase28 Sep1.8M ratings
    5. Schwab Mobile25 Sep1.2M ratings
    6. Acorns28 Sep959k ratings
    7. Stocks14 Sep887k ratings
    8. SoFi2 Oct385k ratings
    9. E*TRADE29 Sep381k ratings
    10. Webull29 Sep342k ratings$1.99 to $29.99
    11. Vanguard30 Sep177k ratings
    12. Alinea30 Sep120k ratings
    13. Bloom30 Sep47k ratings
    14. Investing.com4 Oct38k ratings$199.99 to $539.99 a year
    15. Autopilot11 Aug23k ratings

  3. Reviews

    What 9,948 reviews talk about, every star counted.

    1. UX+1.0%15 of 15 apps
    2. Content+0.4%12 of 15 apps
    3. Limits & caps−0.3%14 of 15 apps
    4. Accuracy−0.3%13 of 15 apps
    5. Ads−0.4%15 of 15 apps
    6. Performance−1.2%15 of 15 apps
    7. Wishlist−1.3%15 of 15 apps
    8. Login & auth−1.7%15 of 15 apps
    9. Support−3.6%14 of 15 apps
    10. Billing−7.4%15 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new investing app?

15 apps compete here. They hold 291,457,309 installs on Google Play, counted across the 12 we could match. We hold 9,948 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do investing apps charge?

2 of the 15 apps we could check charge inside the app. Half of them start at $9.49 or less.

What do people search for when they want an investing app?

We scan 41 App Store storefronts. Typing Investing apps completes to “investing.com” in 39 of them. Then “xtb online investing” in 26, “investing pro” in 23. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in investing apps?

1. UX: in 15 of 15 apps, 5.3% of reviews (4.3% in Finance apps); 2. Content: in 12 of 15 apps, 0.9% of reviews (0.5% in Finance apps). Counted from 9,948 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Investing apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 759 Finance apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.