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App Imp

Navigation apps

  1. Market

    Installs
    24016.4M

    Across 10 of 15 apps we could match.

    • Google Maps: 22,452,722,188 installs
    • Waze Navigation & Live Traffic: 680,797,066 installs
    • Google Earth: 620,793,406 installs
    • MAPS.ME: 98,097,913 installs
    • Sygic GPS Navigation & Maps: 95,822,594 installs
    • HERE WeGo Maps & Navigation: 41,465,885 installs
    • TomTom: 10,433,110 installs
    • Organic Maps・Offline Maps, GPS: 7,168,202 installs
    • CoPilot GPS Navigation: 6,409,128 installs
    • Garmin Drive: 2,704,477 installs
    • 93% leader share. Google Maps, by Google Play installs, across the 10 of 15 apps we could match
    • #33 Travel rank. MAPS.ME, top grossing, the best rank any app here holds
    • $3.99 median price. Lowest in-app price, median over the 6 apps that list one. 6 of 15 charge.
    • 15 of 15 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Google Maps2 Oct7.4M ratings$1.99 to $19.99
    2. Waze Navigation & Live Traffic27 Sep3.2M ratings
    3. MAPS.ME12 Sep78k ratings$3.49 to $54.99 a year
    4. Apple Maps14 Sep64k ratings
    5. Sygic GPS Navigation & Maps21 Sep57k ratings$14.49 to $26.99 a year
    6. Google Earth24 Sep47k ratings
    7. Yandex Maps & Navigator28 Sep40k ratings
    8. MapQuest GPS Navigation & Maps28 Sep29k ratings$39.99 a year
    9. Yandex Navi1 Oct28k ratings
    10. inRoute30 Sep11k ratings$59.99 to $79.99 a year
    11. Garmin Drive17 Sep9k ratings
    12. Organic Maps・Offline Maps, GPS1 Oct3k ratings
    13. TomTom28 Sep3k ratings
    14. CoPilot GPS Navigation15 Sep2k ratings$9.99 to $119.99 a year
    15. HERE WeGo Maps & Navigation22 Sep2k ratings

  3. Reviews

    What 8,838 reviews talk about, every star counted.

    1. Accuracy+2.4%15 of 15 apps
    2. Ads+1.3%13 of 15 apps
    3. Sync & data−0.1%11 of 15 apps
    4. Limits & caps−0.3%12 of 15 apps
    5. UX−0.4%15 of 15 apps
    6. Wishlist−0.5%15 of 15 apps
    7. Performance−2.6%14 of 15 apps
    8. Login & auth−3.8%12 of 15 apps
    9. Support−4.4%13 of 15 apps
    10. Billing−14.3%15 of 15 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new navigation app?

15 apps compete here. They hold 24,016,413,969 installs on Google Play, counted across the 10 we could match. We hold 8,838 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do navigation apps charge?

6 of the 15 apps we could check charge inside the app. Half of them start at $3.99 or less.

What do people search for when they want a navigation app?

We scan 41 App Store storefronts. Typing Navigation apps completes to “street view gps map navigation” in 29 of them. Then “waze navigation & live traffic” in 23, “naver maps, navigation” in 22. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in navigation apps?

1. Accuracy: in 15 of 15 apps, 6.1% of reviews (3.7% in Navigation apps); 2. Ads: in 13 of 15 apps, 5.2% of reviews (3.9% in Navigation apps). Counted from 8,838 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Navigation apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 368 Navigation apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.