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App Imp

Navigation apps

  1. Market

    Installs
    24210.6M

    Across 11 of 16 apps we could match.

    • Google Maps: 22,624,651,395 installs
    • Waze Navigation & Live Traffic: 684,872,378 installs
    • Google Earth: 623,113,792 installs
    • MAPS.ME: 98,344,015 installs
    • Sygic: 95,884,056 installs
    • HERE WeGo Maps & Navigation: 41,560,423 installs
    • MapXplorer: 15,033,978 installs
    • TomTom: 10,481,088 installs
    • Organic Maps・Offline Maps, GPS: 7,480,809 installs
    • CoPilot GPS Navigation: 6,414,475 installs
    • Garmin Drive: 2,721,152 installs
    • 93% leader share. Google Maps, by Google Play installs, across the 11 of 16 apps we could match
    • #9 Navigation rank. MapXplorer, top grossing, the best rank any app here holds
    • $5.99 median price. Lowest in-app price, median over the 7 apps that list one. 7 of 16 charge.
    • 11 of 16 recently updated. Updated in the 30 days before 2026-10-26

  2. Competition

    1. Google Maps23 Oct7.4M ratings$0.89 to $9.99
    2. Waze Navigation & Live Traffic21 Oct3.2M ratings
    3. MAPS.ME12 Sep79k ratings$3.49 to $54.99 a year
    4. Apple Maps14 Sep64k ratings
    5. Sygic15 Oct57k ratings$14.49 to $26.99 a year
    6. Google Earth20 Oct48k ratings
    7. Yandex Maps & Navigator16 Oct41k ratings
    8. MapXplorer28 Sep34k ratings$39.99 to $99.99 a year
    9. MapQuest GPS Navigation & Maps22 Oct30k ratings$39.99 a year
    10. Yandex Navi20 Oct29k ratings
    11. inRoute22 Oct11k ratings$59.99 to $79.99 a year
    12. Garmin Drive17 Sep9k ratings
    13. Organic Maps・Offline Maps, GPS1 Oct4k ratings
    14. TomTom28 Sep3k ratings
    15. CoPilot GPS Navigation15 Sep2k ratings$9.99 to $119.99 a year
    16. HERE WeGo Maps & Navigation22 Sep2k ratings

  3. Reviews

    What 10,510 reviews talk about, every star counted.

    1. Accuracy+2.5%16 of 16 apps
    2. Ads+1.0%14 of 16 apps
    3. Sync & data−0.2%11 of 16 apps
    4. Limits & caps−0.4%14 of 16 apps
    5. UX−0.5%16 of 16 apps
    6. Wishlist−0.8%16 of 16 apps
    7. Performance−2.4%15 of 16 apps
    8. Login & auth−3.7%13 of 16 apps
    9. Support−4.2%14 of 16 apps
    10. Billing−14.0%16 of 16 apps
    with
    without

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries
    With
    Without

  5. Traffic

    Google Ads, United States, 10 September 2026.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new navigation app?

16 apps compete here. They hold 24,210,557,561 installs on Google Play, counted across the 11 we could match. We hold 10,510 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do navigation apps charge?

7 of the 16 apps we could check charge inside the app. Half of them start at $5.99 or less.

What do people search for when they want a navigation app?

We scan 41 App Store storefronts. Typing Navigation apps completes to “awayday: sports navigation” in 38 of them. Then “reefmap: marine navigation” in 38, “mapsy: game maps & navigation” in 36. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in navigation apps?

1. Accuracy: in 16 of 16 apps, 6.4% of reviews (3.9% in Navigation apps); 2. Ads: in 14 of 16 apps, 5% of reviews (4% in Navigation apps). Counted from 10,510 reviews of every star on the 2026-10-26 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Navigation apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 387 Navigation apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.