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App Imp

Marketplace shopping apps

  1. Market

    Installs
    2008.5M

    Across 15 of 18 apps we could match.

    • AliExpress: 885,317,664 installs
    • eBay online shopping & selling: 424,441,138 installs
    • Joom. Shopping for every day.: 205,174,080 installs
    • Vinted: 120,065,591 installs
    • OfferUp Buy & Sell Marketplace: 84,256,786 installs
    • Shop: 79,945,434 installs
    • Etsy: 76,698,651 installs
    • Poshmark: 47,452,028 installs
    • IndiaMART B2B Marketplace App: 44,778,355 installs
    • Whatnot: 19,868,559 installs
    • 5miles: 10,535,493 installs
    • Amazon Business: 5,342,836 installs
    • Marketplace: 2,839,407 installs
    • Jane: 1,380,788 installs
    • LiveAuctioneers: 357,794 installs
    • 44% leader share. AliExpress, by Google Play installs, across the 15 of 18 apps we could match
    • #1 Shopping rank. OfferUp Buy & Sell Marketplace, top grossing, the best rank any app here holds
    • $2.49 median price. Lowest in-app price, median over the 4 apps that list one. 4 of 18 charge.
    • 16 of 18 recently updated. Updated in the 30 days before 2026-10-05

  2. Competition

    1. Amazon Shopping27 Sep8.5M ratings$9.99 to $15.99
    2. Etsy28 Sep7.3M ratings
    3. Shop1 Oct7.2M ratings
    4. eBay online shopping & selling4 Oct5.0M ratings
    5. OfferUp Buy & Sell Marketplace21 Sep4.4M ratings$1.99 to $19.99
    6. Poshmark5 Oct1.1M ratings
    7. Whatnot1 Oct1.0M ratings
    8. AliExpress30 Sep678k ratings
    9. Vinted28 Sep404k ratings
    10. Jane1 Oct306k ratings
    11. 5milesApr 2022190k ratings
    12. Joom. Shopping for every day.29 Sep67k ratings
    13. Amazon Business2 Oct18k ratings
    14. LiveAuctioneers20 Aug11k ratings
    15. JioMart Online Shopping App2 Oct4k ratings
    16. IndiaMART B2B Marketplace App26 Sep3k ratings
    17. Marketplace23 Sep285 ratings$64.99 a year
    18. Marketplace24 Sep198 ratings$79.99 a year

  3. Reviews

    What 15,127 reviews talk about, every star counted.

    1. Content+3.1%16 of 18 apps
    2. Billing+2.1%18 of 18 apps
    3. Ads+2.0%15 of 18 apps
    4. Support+0.8%18 of 18 apps
    5. Accuracy+0.2%14 of 18 apps
    6. Limits & caps−0.1%12 of 18 apps
    7. Sync & data−0.2%9 of 18 apps
    8. UX−0.4%18 of 18 apps
    9. Wishlist−1.6%17 of 18 apps
    10. Login & auth−3.4%18 of 18 apps
    11. Performance−4.9%18 of 18 apps

    We have not counted the wishes for this market yet.

  4. Searches

    Position in Apple’s suggestions
    1510
    010203041
    Countries

    Checked. Nothing to show.

    Google suggests no wishes for this term.

  5. Traffic

    We have not priced this market’s searches yet.

  6. Your test

    Free for 7 days

    What to call it. Where to launch. What a user costs.

    • What to call it
    • Where to launch
    • What a user costs
    • Every review, word for word
    Start free for 7 days

    No card. Nothing to cancel. The counted page stays free either way.

Is there a market for a new marketplace shopping app?

18 apps compete here. They hold 2,008,454,604 installs on Google Play, counted across the 15 we could match. We hold 15,127 of their App Store reviews. Those are counts, not a verdict. The page shows what is unfixed, not whether to build.

How much do marketplace shopping apps charge?

4 of the 18 apps we could check charge inside the app. Half of them start at $2.49 or less.

What do people search for when they want a marketplace shopping app?

We scan 41 App Store storefronts. Typing Marketplace shopping apps completes to “lalafo: ai online marketplace” in 41 of them. Then “panpan-thai online marketplace” in 28, “s mart online marketplace app” in 27. These are Apple’s own suggestions. They show what gets typed, not how often.

What do users complain about most in marketplace shopping apps?

1. Ads: in 15 of 18 apps, 4.7% of reviews (2.7% in Shopping apps); 2. Content: in 16 of 18 apps, 4.2% of reviews (1.1% in Shopping apps); 3. Accuracy: in 14 of 18 apps, 1% of reviews (0.8% in Shopping apps). Counted from 15,127 reviews of every star on the 2026-10-05 snapshot, never estimated.

Cited: What RevenueCat measures across subscription apps

Their report has no category matching Marketplace shopping apps apps, so only all-category figures are shown. A near-match would be a guess.

  • the median app barely grows; the tails are extreme

    median MRR +5.3% YoY · top decile +306% · bottom decile contracting

  • the launch flood vs the incumbency moat

    ~2,000 → 14,700+ new subscription apps per month (Jan 2022 → Jan 2026), yet pre-2020 apps still hold 69% of subscription revenue

  • even top categories take over 100 days to reach $10k revenue

    >100 days to the first $10k

RevenueCat, State of Subscription Apps 2026, 115,000+ apps · $16B+ tracked revenue · >1B transactions. Published industry figures, shown for context; App Imp’s own numbers are counted from reviews and never mixed with these.

How this is counted

We count the reviews we hold again every week. Nothing is guessed. A topic is found by the words a review uses, so the same review always lands in the same place. Every star counts. A share is the part of all reviews here that mention a topic. We compare it with the same share across 590 Shopping apps, the group most of these apps are in. A topic is a gap when at least 20 reviews mention it, at least half the apps have it, and it comes up at least 1.15 times as often as usual. A problem in one app is that app’s bug. A problem in every app is nobody’s gap. This market has no full report yet, so the per-app notes are absent rather than estimated.